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Online consumers are no longer 'page views', 'bouncers' or 'returning visitor's. They are becoming more and more individuals and wanted to be treated that way. The consumer decides when they want to interact with your online service and via what medium. Adapting to these changes and delivering the ultimate customer experience will therefore be the challenge for every financial and insurance company in the coming years. Learn what your customer finds important, what the user experience requirements are and how to manage them.