From page views, bounce rates and returned visits, behavior and social engagement. We're on an endless journey to understand customer behavior and adapt our websites to being persuasive and conversion ready….But there's a downside to all these improvements. We're turning our customers into prosumers with high expectations about performance and interaction. Adapting to these changes and delivering the right real user experience will become the challenge for the coming years.
Based on best practice examples, Jeroen Tjepkema, founder of the performance company MeasureWorks, will deliver insight into why expect things to be fast and how we engage with a website. From design, to performance and analytics, various aspects of user experience will be covered with concrete examples and guidelines.