A fast website will lead to happy users, more pages viewed, and ultimately a higher conversion rate. The faster your website performs, the more your users will feel in control and enjoy their experience.
Speed (Performance) is therefore not a feature, but an essential ingredient for every site owner and online marketer to improve their conversion rates. Especially in highly competitive online markets like finance, retail and travel it can lead to a competitive advantage.
The e-Finance 50 performance outlook 2014 provides an overview of the current performance delivered. Via data from twinkle100.measureworks.nl we analyzed the average page speed of every homepage as experienced on both a desktop browser as mobile browser…