Final project

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Final project

  1. 1. MARRIOTT HOTELSMeagan Adams
  2. 2. Challenges and Goals There is a "Marriott Way." Its about serving the associates, the customer, and the community. Marriotts fundamental beliefs are enduring and the keys to its continued success. This is their main goal, to achieve a “Marriott Way” and to improve it.
  3. 3. Challenges and Goals Large global market, experiencing problems in Egypt, Bahrain, and Libya Mark Satterfield lead an evacuation in Tripoli Much turmoil in these regions
  4. 4. Over-arching theme Include aspects of Public Relations, Social Media, and promotions to persuade consumer that it is safe with Marriott Hotels.
  5. 5. Public Relations Get word of mouth recommendations from satisfied clients in the situation from Tripoli, that prove that Marriott is safe to stay with
  6. 6. Social Media and Promotions Give extra Marriott award points to the customers that participate in contests. Such as, “Describe your best Marriott experience.”
  7. 7. Promotions Offer rewards to customers who were afflicted by the issues that occurred in the troublesome nations
  8. 8. Metrics of Success Monitor success through sales in theses nations. Have sales increased or have they remained stagnant?
  9. 9. Marriott’s Peak Season Offers a peak season for golfers from May 16th to October 16th Offers special benefits such as two free rounds of golf and free use of driving range
  10. 10. Bibliography http://www.marriott.com/Multimedia/PDF/Individua lIncentives/LocationLists/LocationList_Golf.pdf http://www.blogs.marriott.com/marriott-on-the- move/2011/03/our-culture-sustains-us-through- challenging-times.html http://investor.shareholder.com/MAR/marriottAR10 /financials/quarterly_financial_data/index.html http://www.marriott.com/corporateinfo/culture/core Values.mi

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