Aurasma presentation

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Aurasma presentation

  1. 1. Aurasma
  2. 2. Background Live Aurasma examples Overview What is Aurasma? Image recognition augmented reality for mobile devices. Aurasma can place images, video and 3D models within a recognised environment. It is basically the evolution of Google Goggles. The future or a fad? Naesayers think this tech is a pointless fad. It is up to advertisers to make the experience engaging and rewarding. Super 8 app execution Competition? Sony Smart AR, Layar, Blippar and 2AR are competing developers using the same technology. Google would be a likely competitor too but there hasn’t been any evidence so far. Aurasma is the first in the market with an app live for iPhone. Financial times print ad for Wally Yachts 2Aurasma presentation
  3. 3. Let’s Go
  4. 4. Aurasma Now Overview We can take advantage of this new technology NOW(ish). Here are some examples. 4Aurasma presentation
  5. 5. Business - Aquisition It’seasy toto save your It’s easy save your business money. business money. It’seasyad isto save with an informative video on easy brought Officeworks business account. Print to life your It’s the benefits of an your business money. to save business money. Scan with Aurasma and hear from Aggie now. Hi, I’m Aggie, I represent the Officeworks Business Solutions team, dedicated to servicing valued business customers just like you. How? Personal one to one service and Convenient ways to order. account management. Free same day delivery service*. Comprehensive plan to reduce your business costs. Managed print services. Manage your office supply needs. Tailored industry solutions. To get tailored business solutions today go to officeworks.com.au/TBS or call 1300 OFFICE (633 423). *Free same day delivery available on orders over $55. Big & Bulky items may incur an additional charge. Scan with Aurasma and hear from Aggie now. OW4198_MON Hi, I’m Aggie, I represent the Officeworks Business Solutions team, dedicated to servicing valued business customers just like you. How? 5 Personal one to one service and Convenient ways to order.Aurasma presentation account management. Free same day delivery service*. Comprehensive plan to reduce
  6. 6. Retail - Product Education 1GB look what’s rAm new 250GB* hdd 1.5Ghz PrOCESSOr The latest in Netbook tablet technology $ 359er and The Acer iconia A500 runs the lateste, black or pink. or $3.48 Per Week † Google Android 3.0 ‘Honeycomb’ operating system, with 5 customisable home screens and app shortcuts for fluid multi-tasking. The Iconia’s Acer 2GB rAm Zones and Clear.fi organise and Product screen is brought to life with an 500GB* hdd wirelessly share your content with ease, plus front and rear cameras informative video showcasing the products 2.0Ghz PrOCESSOr 10.1" SCrEEn 16GB* SSd Wi-Fi and much more! impressive features. $ 567 A500 10.1" Tablet • 8+ hours battery life • 5MP camera and HD recording ACITA50016 471Notebook $ Find Out Scan the screen with Aurasma for a demostrationre At G of the 1GB GiFte Premium † or $5.50 Per WeekrAmurner mOre look what’s new or $4.57 Per Week † new Google Android 3.0 ‘Honeycomb’ operating system. m 250GB* for Mu hdd 1.5Ghz 4GB 4GB 4GB PrOCESSOr rAm rAm rAm only at 500GB* 500GB* Officeworks 500GB* hdd hdd hdd The latest in 2.1Ghz 2.53Ghz Aspire One 10.1" Netbook 2.1Ghz PrOCESSOr PrOCESSOr PrOCESSOr tablet technology $ 359 • Windows®7 Starter and Android Dual Boot The Acer iconia A500 runs the latest Available in blue, purple, black or pink. ACN55DQPK or $3.48 Per Week † Google Android 3.0 ‘Honeycomb’ operating system, with 5 customisable home screens and app shortcuts 648 744 773ebook Satellite L750/03D 15.6" Notebooke Premium $ G6-1030TX 15.6" Notebook $ • Windows®7 Home Premium $ 2GB for fluid multi-tasking. The Iconia’s Acerrking • Windows®7 Home Premium • Wireless-N networking rAm Zones and Clear.fi organise and or $6.29 Per Week † or $7.22 Per Week † or $7.50 Per Week † wirelessly share your content with HEPG61030 TOL75003D 500GB* hdd ease, plus front and rear cameras 2.0Ghz 10.1" 16GB* Wi-Fi and much more! 4GB 4GB 4GB PrOCESSOr SCrEEn SSd 567 rAm rAm rAm $ 500GB* 500GB* 500GB* A500 10.1" Tablet hdd hdd hdd • 8+ hours battery life • 5MP camera and HD recording tebooks 2.3Ghz 2.66Ghz 2.66Ghz ACITA50016 PrOCESSOr PrOCESSOr PrOCESSOr 471 eME732Z 15.6" Notebook • Windows®7 Home Premium $ Find Out Scan the screen with Aurasma for a demostration of the • SuperMulti DVD burner or $4.57 Per Week † mOre new Google Android 3.0 ‘Honeycomb’ operating system. † or $5.50 Per Week6 Aurasma presentation ACEM732Z 839 864 879ebook Pavilion G6-1031TX 15.6" Notebook RC510-A02AU 15.6" Notebooke Premium $ • Windows®7 Home Premium $ • Windows®7 Home Premium $ 4GB rAm 4GB rAm 4GB rAm ®
  7. 7. The Future
  8. 8. Aurasma Tomorrow Overview Image recognition augmented reality is a developing medium. Here are some possibilities of future use. 8Aurasma presentation
  9. 9. Aquire sales from competitors’ catalogues Customers browsing competitors catalogues. See Officeworks’ lowest price and an incentive to visit Officeworks if the competitors’ price is lower. With lots of competitors using the same images from suppliers, we can exploit this with Aurasma. 9Aurasma presentation
  10. 10. Aquire sales from competitors’ Customers browsing competitors’ stores. Scan the demonstration model of product in store. See Officeworks’ lowest price and an incentive to visit Officeworks if the competitors’ price is lower. 10Aurasma presentation
  11. 11. Outdoor - Interactive Metrolites Static metrolite. See products burst out of locker and end on a HOT BUY, we can then prompt the viewer to interact with the locker to reveal new products. LOWEST PRICES 11Aurasma presentation
  12. 12. Outdoor - Stores Visit store. See a 3D revolving locker floating above store, viewers can interact with the locker and make it spin faster. 12Aurasma presentation
  13. 13. Thank You

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