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Presentacion Venecia

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Europe reaching the USA market

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Presentacion Venecia

  1. 1. EUROPE REACHING THE AMERICAN MARKET MARGARIDA COLET MAPE TURISMO Y SALUD EUROPEAN MEDICAL TRAVEL CONFERENCE 2010
  2. 2. TRIPS RELATED WITH HEALTH <ul><li>OUTBOUND </li></ul><ul><li>WAITING LISTS </li></ul><ul><li>TREATMENTS NOT COVERED BY HEALTH SYSTEMS </li></ul><ul><li>NON EXISTANCE OF SUITABLE HEALTHCARE STRUCTURE </li></ul><ul><li>HEALTHCARE SYSTEMS ACCESS </li></ul><ul><li>MOBILITY </li></ul><ul><li>RESIDENTS </li></ul>
  3. 3. MEDICAL TRAVEL MARKET AND USA IN THE SCENARIO GALLUP SURVEYS PublishEed May 18th 2009 : …” A recent Gallup Poll finds that up to 29% of Americans would consider travelling abroad for medical procedures such as heart bypass surgery, hip or knee replacement, plastic surgery, cancer diagnosis and treatment, or alternative medical care…” Published March 18th 2010: USA has a population of 50 million people without an insurance. This number reaches 85 million when adding uo the ones that have limited coverage.(underinsurance) DELOITTE “ More than 750.00 Americans left the country last year 2008 to access less expensive or unavailable medical treatments, a number projected to grow to six million by 2010”
  4. 4. TODAY’S SCENARIO <ul><li>CRISIS ENVIRONMENT </li></ul><ul><li>INCREASE OF UNEMPLOYEMENT </li></ul><ul><li>USA HEALTH REFORM </li></ul><ul><li>THERE IS NOT A CONSOLIDATED HEALTH INSURANCE MARKET WITH AN INTERNATIONAL NETWORK OF PROVIDERS. INDIVIDUAL DEMAND DOES NOT ALLOW BIG VOLUMS OF PATIENTS. </li></ul>CONSEQUENCES All above considerations mentioned: USA estimations have been revised and have fallen. ? 1.621.000 878.000 540.000 AFTER crisis   6.000.000 750.000 BEFORE crisis 2.012 2.010 2.008 ESTIMATION
  5. 5. OTHER CONSIDERATIONS <ul><li>INFORMATION PRICES </li></ul><ul><ul><li>- PRICES AT DESTINATION </li></ul></ul><ul><ul><li>- PRICES AT ORIGIN </li></ul></ul><ul><li>INTERNATIONAL PATIENTS STATISTICS : </li></ul><ul><li>WHICH ARE THE CRITERIA FOR CALCULATION? </li></ul><ul><ul><ul><li>- BY SERVICE </li></ul></ul></ul><ul><ul><ul><li>- ACCIDENTS OCCURRED TO TOURISTS </li></ul></ul></ul><ul><ul><ul><li>- EXPATS </li></ul></ul></ul>
  6. 6. DEMAND CHARACTERISTICS – DESTINATION SELECTION <ul><li>PRICE </li></ul>
  7. 7. PRICE RANKING LIST ( HIP REPLACEMENT ) * Europe is considered value 100 in the Medical Travel market. 60% EU 7 76% ASIA 6 81% ASIA 5 83% EU 4 93% EU 3 93% ASIA 2 100% EU 1 VALUE * AREA POS. 31% ASIA 19 33% ASIA 18 33% ASIA 17 33% ASIA 16 51% AMERICA 15 52% ASIA 14 52% ASIA 13 55% AMERICA 12 55% AMERICA 11 57% ASIA 10 57% ASIA 9 60% AMERICA 8 VALUE AREA POS.
  8. 8. DEMAND CHARACTERISTICS – DESTINATION ELECTION <ul><li>PRICE </li></ul><ul><li>QUALITY ACCREDITATIONS </li></ul>EUROPE
  9. 9. ACCREDITATIONS Evolution ISO EFQM GOVERNMENT ACCREDITATIONS 100,0% 241 TOTAL 22,4% 54 EUROPE 7,9% 19 AMERICA 43,2% 104 ME - MED SOUTH 26,6% 64 ASIA % TOTAL JCI - HOSP 100% 75% 25% % 241 181 60 TOTAL 100% 50% 50% % 54 27 27 EU 100% 79% 21% % 19 15 4 AMERICA SUR 100% 87% 13% % 104 90 14 OM - SUR MED 100% 77% 23% % 64 49 15 ASIA TOTAL 2006--> -->2005 JCI - HOSP
  10. 10. ACCREDITATIONS <ul><li>EUROPE / WORLD HEALTH ORGANIZATION </li></ul><ul><li>POSITIVE EVALUATION OF EUROPEAN HEALTHCARE SYSTEMS </li></ul><ul><li>HEALTHCARE IN SPAIN </li></ul><ul><li>UNIVERSAL SYSTEM </li></ul><ul><li>PRIVATE HEALTHCARE INSURANCE: 7 MILLION  20% POPULATION </li></ul>100,0% 794 TOTAL 41,4% 329 PUBLIC 20,4% 162 OTHER 38,2% 303 PRIVATE % Nº HOSPITAL 330 PUBLIC 145 OTHER 91 PRIVATE AVERAGE BEDS HOSPITAL
  11. 11. DEMAND CHARACTERISTICS – DESTINATION ELECTION <ul><li>PRICE </li></ul><ul><li>QUALITY ACCREDITATIONS </li></ul>EUROPE <ul><li>PROXIMITY </li></ul>
  12. 12. LENGHT OF FLIGHTS TO EUROPE
  13. 13. DEMAND CHARACTERISTICS – DESTINATION ELECTION <ul><li>PRICE </li></ul><ul><li>QUALITY ACCREDITATIONS </li></ul>EUROPE <ul><li>PROXIMITY </li></ul><ul><li>TOURISM </li></ul>
  14. 14. TOURISM IN EUROPE <ul><li>EU IS THE FIRST DESTINATION: 53% OF WORLD TOURISM </li></ul>NUM. TOURIST TOURISM COMPETITIVENESS YEAR 2008- SOURCE OMT / WTO 5,24 Singapur 5,24 Australia 5,28 USA 5,28 Sweden 5,29 Spain 5,32 Canadá 5,34 France 5,41 Germany 5,46 Austria 5,68 Switzerland VAL COUNTRY 22,6 Mexico 24,9 Germany 25,0 Turkey 25,4 Ukrania 30,2 U.K. 42,7 Italy 53,0 China 57,3 Spain 58,0 USA 79,3 France MILION COUNTRY
  15. 15. TOURISM IN SPAIN <ul><li>1st EU Country night stays in Hotel (International Tourists): </li></ul><ul><ul><ul><ul><li>425 Milion year </li></ul></ul></ul></ul><ul><ul><ul><ul><li>1,2 Milion day </li></ul></ul></ul></ul>SOURCE: FRONTUR 36% 1,5 1,1 USA -12% 52,2 59,0 TOTAL VAR. 2009 2007 TOURISTS
  16. 16. DEMAND CHARACTERISTICS – DESTINATION ELECTION <ul><li>PRICE </li></ul><ul><li>QUALITY ACCREDITATIONS </li></ul>EUROPE <ul><li>PROXIMITY </li></ul><ul><li>LEISURE AND TOURISM </li></ul>
  17. 17. OFFER DESIGN <ul><li>Quality: Healthcare Network NEW AFFILIATIONS POSSIBILITIES </li></ul><ul><li>Prices : Competitive </li></ul>Good Services, nearby or sourrounding areas to Hospital <ul><li>Reference Hospital: Big Surgeries </li></ul><ul><li>Satelite Network: Others Treatments PRICE COMPETITIVENESS </li></ul><ul><li>Wellness Spa: Health Prevention and Rehabilitation </li></ul><ul><li>Tourism: COMPLEMENTARY OFFER </li></ul><ul><li>Sun & Beach </li></ul><ul><li>Lifestyle </li></ul><ul><li>Cultural, Golf……… </li></ul>OFFER IS NOT ONLY BASED ON PRICE
  18. 18. MANAGEMENT NETWORK WITH IT <ul><li>Platform Management: Trip Management </li></ul><ul><ul><ul><li>Access to information </li></ul></ul></ul><ul><ul><ul><li>Communication is easy </li></ul></ul></ul>Mobility: - Health information at hand <ul><li>Generates Confidence </li></ul><ul><li>Allows Mobility </li></ul>IT Technologies use
  19. 19. QUESTIONS <ul><li>How Europe can be different? Health and added value…. </li></ul><ul><li>Why in all HCF websites appear the same providers? More providers of quality in the existing market…EU mateins its behaviour towards Q </li></ul><ul><li>Why there is no access to other providers able to give the service with standard Q? How can they have access to patients? Will then prices be lower? </li></ul><ul><li>… ???????? </li></ul>
  20. 20. SOME RESULTS <ul><li>Barcelona presence in USA International Network of hospitales ( Healthcare Insurance Company) </li></ul><ul><li>Some agreements with different companies: in US, in Costa Rica (HCF) </li></ul><ul><li>Need of IT platform and support: IGlobalCare and Ipher </li></ul><ul><li>Other… which are on going. </li></ul><ul><li>Sinergies need to have some innovation fact…and healthcare management background, </li></ul>
  21. 21. <ul><li>Thank you for your attention ! </li></ul><ul><li>www.turismo-salud.com </li></ul>

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