Innovation is what excellence looks like during times of rapid transformation Introduction to M.O.S.T.
M.O.S.T.MISSION::OBJECTIVES::STRATEGIES::TACTICS • Digitalization and globalization make rapid transformation constant. • Turbulence threatens stability with regularity. • Change is empowering or paralyzing, it’s a choice. • “Innovation” is a label placed with hindsight – it’s not a strategy. • Excellence can be defined and used to focus resources. • M.O.S.T. keeps the focus on excellence especially when dealing with turbulence.
Definitions Creating a common language is critical to the evolution of a strong corporate culture.MISSION• An aspirational statement that defines the purpose. An evergreen and transparent badge. The reason that employees and customers are proud to align with the company.OBJECTIVES• 2 to 4 measurable and enduring goals that focus the company. They define how the company creates value.STRATEGIES• The specific initiatives, reconsidered annually, that the company believes will best deliver on each of the objectives. Resources are aligned around strategies.TACTICS• Last but most important – what every employee does everyday to assure that the strategies are executed with excellence.• Tactics need to accommodate dynamic environments. – Proactive change that improves the probability of delivering the strategy is healthy. – Reactive change that chases external events usually drifts the company off strategy.
Example: The United StatesMISSION: Declaration of Independence“We hold these truths to be self-evident, that all men are created equal, that they are endowedby their Creator with certain unalienable Rights, that among these are Life, Liberty and thepursuit of Happiness.”OBJECTIVES: The Constitution“We the People of the United States, in Order to form a more perfect Union, establish Justice,insure domestic Tranquility, provide for the common defence, promote the general Welfare, andsecure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish thisConstitution for the United States of America…”STRATEGIES: Bill of RightsExample of a strategy: Amendment IV: “The right of the people to be secure in their persons, houses, papers, andeffects, against unreasonable searches and seizures, shall not be violated, and no Warrants shallissue, but upon probable cause, supported by Oath or affirmation, and particularly describing theplace to be searched, and the persons or things to be seized.”TACTICS: 3 Branches of Gov’t. - Legislative, Judicial and ExecutiveLaws, regulations and organizations that guide the daily activities of our society.
M.O.S.T. at Work• MOST is a discipline that guides management from a point-of-view that employees understand and support.• MOST is a document that keeps the company focused, especially when dealing with the unexpected.• MOST is a customer-centric process that sorts out meaningful change from hype and noise.• MOST is a conflict resolution tool that surfaces internal debates constructively to create alignment and a path forward.• MOST is an investment tool that focuses limited resources on the right things while making it easier to cut investments in the wrong things.• MOST becomes “muscle memory” that keeps a complex organization focused on excellence even when turbulence threatens stability.• MOST evolves a culture that is nimble because of transparency, trust, alignment and focus.