Who we are ?
The Strategic Research Department was established in June 2011.
The department is the research and strategic consulting arm of McCann Tel-Aviv, providing added value and services to the company’s clients in preparation for critical strategic crossroads.
In addition, the department acts as the a knowledge and insight center, empowering and enriching the corporation with data, inspirational sources and creative solutions while providing the foundation for ‘ground braking’ campaigns. The department is comprised of a group of analysts each concentrating on in-depth market and industry research in order to identify business and marketing trends and consumer insights.
What we do ?
Creating business and marketing opportunities
Recognizing general and consumer trends and transforming them into practical business models
Uniting insights from various disciplines and implementing them into different industries
Turning existing data into operational insights
Leading and executing in-depth research to assist in coping with marketing and advertising’s ‘Hot’ trends
Conducting international consumer research in cooperation with ‘Truth Central’, McCann’s global insight center
Providing professional services for strategic projects
Recognizing channels and catalysts for innovation
Recognizing business growth engines and developing digital platforms
Primary sources of information Leaders and Trend Setters Social/ Professional Networks Professional network- McCann Worldwide
Secondary sources of information Paid Databases Off-shelf researches Data mining via the Internet
Thinking Consumer Behavioral & Purchasing Habits Consumer Research Cultural Attributes Data driven insights
Thinking Business Competitive and Business Intelligence Market Analysis Financial Statements Global Benchmarks
Ground Braking Ideas Decision Making Models Identifying Opportunities Local Adaptation
Our professional team
David Fogel Head of Strategic Research Department DavidF@mccann.co.il
052-5551832 Join me on Linkedin
Amos Israel Marketing & Strategy Analyst AmosI@mccann.co.il
Tamar Dan Marketing & Strategy Analyst TamarD@mccann.co.il
Join me on Linkedin