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Marketing & Sales
difference & why
Joshua McNary | Aerial Services | Corporate Development!
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@McNary !

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www.linkedin.com/in/mcnary/!

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www.mcnary.me!

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Dynamic duo

Image via http://www.bedrockdata.com/blog/sales-and-marketing-alignment-best-practices-using-your-crm/
Marketing vs and Sales
Marketing

Sales

branding

direct client contact

creating interest

scoping projects

leads nurturing & generation

closing contracts

sales support 

(proposals, flyers, etc.)

client advocate
Marketing’s part
Sale’s part
Similar, but not the same

Image via http://www.flickr.com/photos/woodysworld1778/3933741116/sizes/o/
Don’t discount either

Image via http://www.flickr.com/photos/pinkmoose/2723798251/sizes/o/
Don’t focus only on sales
Image via http://www.flickr.com/photos/editor/283989913/sizes/o/
Pulling same direction
Image via http://www.flickr.com/photos/lightzone/9873123023/sizes/o/
Balanced team effort to succeed
Maximize your investment
Image via www.LendingMemo.com
Marketing & Sales
difference & why
Joshua McNary | Aerial Services | Corporate Development!
!

!

@McNary !

!

!

www.linkedin.com/in/mcnary/!

!

!

www.mcnary.me!

!

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Marketing & Sales: difference & why