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Marketing & Sales: difference & why

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This talk is an overview of the concepts of marketing and sales. This is important to our discussion of marketing budgets because you’ll want to think about these two function with eyes wide open when considering your budget for marketing. Budgeting for marketing (& sales) starts with understanding the varied roles, goals, and budget authority of each have to influence the eventual goal of closing sales.

Presented on behalf of Aerial Services, Inc. (ASI) at MAPPS Winter Conference 2014.

Learn more about Joshua McNary, Marketing Technologist, at http://mcnary.me.

Published in: Marketing

Marketing & Sales: difference & why

  1. 1. Marketing & Sales difference & why Joshua McNary | Aerial Services | Corporate Development! ! ! @McNary ! ! ! www.linkedin.com/in/mcnary/! ! ! www.mcnary.me! !
  2. 2. Dynamic duo Image via http://www.bedrockdata.com/blog/sales-and-marketing-alignment-best-practices-using-your-crm/
  3. 3. Marketing vs and Sales Marketing Sales branding direct client contact creating interest scoping projects leads nurturing & generation closing contracts sales support 
 (proposals, flyers, etc.) client advocate
  4. 4. Marketing’s part
  5. 5. Sale’s part
  6. 6. Similar, but not the same Image via http://www.flickr.com/photos/woodysworld1778/3933741116/sizes/o/
  7. 7. Don’t discount either Image via http://www.flickr.com/photos/pinkmoose/2723798251/sizes/o/
  8. 8. Don’t focus only on sales Image via http://www.flickr.com/photos/editor/283989913/sizes/o/
  9. 9. Pulling same direction Image via http://www.flickr.com/photos/lightzone/9873123023/sizes/o/
  10. 10. Balanced team effort to succeed
  11. 11. Maximize your investment Image via www.LendingMemo.com
  12. 12. Marketing & Sales difference & why Joshua McNary | Aerial Services | Corporate Development! ! ! @McNary ! ! ! www.linkedin.com/in/mcnary/! ! ! www.mcnary.me! !

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