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Doing More with Marketing

Workflows & Automation
Corridor Marketing/Digital Media Meetup
Joshua McNary

Marketing Technolo...
Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me
Lead & Content
Strategy
Proactive 

Web
Sales Rela...
“Marketing automation refers to software platforms 

and technologies designed for marketing departments 

and organizatio...
Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me
Marketing
Decisions

development & analysis
Market...
Marketing · Both · Sales · Production
Marketing Nurture Sales Production
Unqualified Qualified Win
Feedback Delayed Internal...
"Abracadabra!" by Kenny Louie / Creative Commons - Some Rights Reserved / https://flic.kr/p/8e8ePb
Sorry…
It is not magic
"The U.S. Navy parachute demonstration team administers the oath of enlistment during a free fall jump." by Official U.S. N...
Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me"human brain on white background" by _DJ_ © Some Ri...
"squeezing is believing" by Sarah (Rosenau) Korf / Creative Commons - Some Rights Reserved / https://flic.kr/p/EJMK8
Can’t ...
• Get agreement on what should happen within marketing or sales?
• Develop content strategy to bring your customer to tabl...
"Sharpest tool in the shed" by Lachlan Donald / Creative Commons Some Rights Reserved / https://flic.kr/p/fkmB7T
Tools.
Do....
"Two of One Hundred" by Sean_Wright / Creative Commons Some Rights Reserved / https://flic.kr/p/pUDjnL
Tools.
Do.
Scale.
Re...
Tools
One Many
One to rule them all? Best of the best?
Integrate!
It is about the team (again)
Whatever you do,
please choose wisely
(then test & repeat)
Doing More with Marketing

Workflows & Automation
Corridor Marketing/Digital Media Meetup
Joshua McNary

Marketing Technolo...
Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me" Q u e s t i o n e v e r y t h i n g / n u l l i u...
Doing More with Marketing Workflows & Automation
Doing More with Marketing Workflows & Automation
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Doing More with Marketing Workflows & Automation

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We all want to get more done in less time and it seems like implementing marketing tasks using automation is on everyone’s to do list. The benefits are plenty – it helps you streamline marketing processes and allows you to achieve things you'd never be able to do manually, like nurture thousands of leads or connect disparate systems. But how do you get started with so many systems, integrations, and funnels to address?

Joshua McNary, Founder and Marketing Technologist at McNary Marketing & Design LLC (http://mcnarymarketing.com) is here to show you the way. He’ll explain the magic that is automation and provide strategies for what to look for when choosing platforms and implementing software solutions. Plus, he’ll share tricks for creating marketing efficiencies with the tools you already have. Along the way he’ll share some of his best business and personal productivity hacks, so wherever you are in your marketing technology journey, you can be sure you’ll to learn something new.

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Presented to Corridor Marketing/Digital Media Meetup on July 20, 2015
http://www.meetup.com/Corridor-Marketing-Digital-Media-Meetup/events/223617689/

Published in: Marketing
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Doing More with Marketing Workflows & Automation

  1. 1. Doing More with Marketing
 Workflows & Automation Corridor Marketing/Digital Media Meetup Joshua McNary
 Marketing Technologist McNary Marketing & Design @McNary linkedin.com/in/mcnary/ mcnary.me
  2. 2. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me Lead & Content Strategy Proactive 
 Web Sales Relations 
 & Systems Other 
 Awesome • Sales Lead Automation • Marketing/Sales Strategy • Content Marketing Support • Web Development/Coding • WordPress & CMS • Search Engine Optimization • Customer Relationship Management (CRM) • Technology Implementation • Cloud Systems Integration • Graphic Design • Podcasting/Audio • Screencasting/Video • Web Mapping Solutions • Event Planning & Meetings • Social Media Strategy Marketing Technology in today’s digital world
  3. 3. “Marketing automation refers to software platforms 
 and technologies designed for marketing departments 
 and organizations to more effectively market on multiple 
 channels online (such as email, social media, websites, 
 etc.) and automate repetitive tasks.” “…marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers.”
  4. 4. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me Marketing Decisions
 development & analysis Marketing Campaigns 
 management Customer Data 
 organization & storage Lead Generation
 nurture leads to customers The Real Goals & Roles
  5. 5. Marketing · Both · Sales · Production Marketing Nurture Sales Production Unqualified Qualified Win Feedback Delayed Internal Poor WorkLost Good Work Email Tradeshows Social Website Webinars
  6. 6. "Abracadabra!" by Kenny Louie / Creative Commons - Some Rights Reserved / https://flic.kr/p/8e8ePb Sorry… It is not magic
  7. 7. "The U.S. Navy parachute demonstration team administers the oath of enlistment during a free fall jump." by Official U.S. Navy Page / Creative Commons - Some Rights Reserved / https://flic.kr/p/bhUzoK All in, really? Get your team on board
  8. 8. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me"human brain on white background" by _DJ_ © Some Rights Reserved https://www.flickr.com/photos/flamephoenix1991/8376271918 CustomersUnderstand
  9. 9. "squeezing is believing" by Sarah (Rosenau) Korf / Creative Commons - Some Rights Reserved / https://flic.kr/p/EJMK8 Can’t squeeze sales
 out of nothing… What does the top 
 of your funnel look like?
  10. 10. • Get agreement on what should happen within marketing or sales? • Develop content strategy to bring your customer to table? • Track your leads across every touch point the best you can? • Have lead nurturing strategy that you want to scale? Also, can you first… "one" by andrechinn / Creative Commons - Some Rights Reserved / https://flic.kr/p/5pGcyx
  11. 11. "Sharpest tool in the shed" by Lachlan Donald / Creative Commons Some Rights Reserved / https://flic.kr/p/fkmB7T Tools. Do. Scale. Tools. To. Scale.
  12. 12. "Two of One Hundred" by Sean_Wright / Creative Commons Some Rights Reserved / https://flic.kr/p/pUDjnL Tools. Do. Scale. Real. People.
  13. 13. Tools
  14. 14. One Many One to rule them all? Best of the best?
  15. 15. Integrate!
  16. 16. It is about the team (again)
  17. 17. Whatever you do, please choose wisely (then test & repeat)
  18. 18. Doing More with Marketing
 Workflows & Automation Corridor Marketing/Digital Media Meetup Joshua McNary
 Marketing Technologist McNary Marketing & Design @McNary linkedin.com/in/mcnary/ mcnary.me
  19. 19. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me" Q u e s t i o n e v e r y t h i n g / n u l l i u s i n v e r b a / t a k e n o b o d y ' s w o rd f o r i t " b y D u n c a n H u l l © A t t r i b u t i o n L i c e n s e h t t p : / / w w w. f l i c k r. c o m / p h o t o s / d u l l h u n k / 2 0 2 8 7 2 7 1 7 /

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