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DIGITAL MARKETING MATTERS / AAF IC:CR Education Day 2015

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Participate with Josh in a discussion and practice of what digital marketing is, and how it can be used more effectively.

Digital Marketing is a BIG topic. And depending on who you ask, the definition of this term is going to change a bit.For today’s discussion, we will be focused on the concepts of social marketing & your (or your clients) brand & developing great content representing all the above.

Published in: Marketing
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DIGITAL MARKETING MATTERS / AAF IC:CR Education Day 2015

  1. 1. @McNary linkedin.com/in/mcnary/ mcnary.me Joshua McNary
 Marketing Technologist McNary Marketing & Design
  2. 2. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me Lead & Content Strategy Proactive 
 Web Sales Relations 
 & Systems Other 
 Awesome • Sales Lead Automation • Marketing/Sales Strategy • Content Marketing Support • Web Development/Coding • WordPress & CMS • Search Engine Optimization • Customer Relationship Management (CRM) • Technology Implementation • Cloud Systems Integration • Graphic Design • Podcasting/Audio • Screencasting/Video • Web Mapping Solutions • Event Planning & Meetings • Social Media Strategy Marketing Technology in today’s digital world
  3. 3. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me Digital Marketing = Big Topic Social SEO/PPC Analytics Leads & Sales Technology
  4. 4. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me Marketing Technology Email Social Customer Relations (CRM) Content
 Distro Website & Blog!! SEO- PPC Video/Art Events/
 Webinars Mobile
  5. 5. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me Why Digital > Social Marketing? Outreach & 
 Connections Meet Them 
 Where They Are Time vs. Money Effective
  6. 6. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me"human brain on white background" by _DJ_ © Some Rights Reserved https://www.flickr.com/photos/flamephoenix1991/8376271918 ThemUnderstand
  7. 7. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me Exercise!!
  8. 8. Understand Who Are your audiences? Are you sure?
 What Do they need from you? Your marketing?
 Where Are they looking? Are they finding you?
 When Are they engaging you? Are you ready for them?
 Why Are you not capturing more? Can you improve? {
  9. 9. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me Keys to Success
  10. 10. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me"It's Abe... Honest" by LASZLO ILYES © Some Rights Reserved https://www.flickr.com/photos/laszlo-photo/6763655377/ Honesty & Authenticity
  11. 11. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me"View Through My Target Scope" by bk1bennett© Some Rights Reserved https://www.flickr.com/photos/bk1bennett/2270505202 Focus
  12. 12. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me"Instruct the Ignorant" by Tim Green © Some Rights Reserved https://www.flickr.com/photos/atoach/2929229111 Educate & Inform
  13. 13. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me"you make it complete" by Tim Geers © Some Rights Reserved https://www.flickr.com/photos/timypenburg/4923668178 Act
  14. 14. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me Tools to DO more Dashboard Posting & Scheduling Analytics Automate
  15. 15. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me TweetDeck Hootsuite Dashboard
  16. 16. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me Buffer Hootsuite Posting & Scheduling
  17. 17. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me SumAll Buffer or Hootsuite Analytics
  18. 18. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me Zapier IFTTT Automate
  19. 19. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me Exercise!!
  20. 20. Existing Presence What do you have now?
 Want & Needs What do you want to add to the mix?
 Content Plan How will you produce content, time need to do right?
 How Quick How can you phase in your work to be successful?
 Costs/Time Getting help to do this and/or how much or your time? Consider {
  21. 21. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me" Q u e s t i o n e v e r y t h i n g / n u l l i u s i n v e r b a / t a k e n o b o d y ' s w o rd f o r i t " b y D u n c a n H u l l © A t t r i b u t i o n L i c e n s e h t t p : / / w w w. f l i c k r. c o m / p h o t o s / d u l l h u n k / 2 0 2 8 7 2 7 1 7 /
  22. 22. @McNary linkedin.com/in/mcnary/ mcnary.me Joshua McNary Marketing Technologist

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