McKinsey on Marketing & Sales

advanced analytics big data business business behavior business sentiment china consumer consumer behavior consumer decision journey consumer sentiment covid-19 customer customer decision journey customer experience digital digital marketing digital sales japan marketing mckinsey mckinsey & company retail sales sales growth social media usa more…

above-market growth advanced analytics advertising advertising agency agencies agents and marketers agility amazon america american business american consumer american consumer sentiment american sentiment analytics and behaviors are changing throughout the crisis a apac apparel argentina argentina consumer argentinian sentiment art artificial intelligence as governments and organizations continue to work asia asian asian business asian consumer asian sentiment australia australia sentiment australian consumer automation and impact on the future workforce b2b b2b marketing b2b sales banking services belgian consumer belgian sentiment belgium big data bigdata brand strategy branding brazil brazilian business brazilian consumer brazilian sentiment bric british british business british consumer british sentiment business business behavior business sentiment canada canadian business canadian consumer canadian sentiment central america central american central american consumer central american sentiment ceo chief marketing officer chile chile consumer chilean chilean consumer chilean sentiment china chinese business chinese consumer chinese sentiment cio city cityscope cloud cloud connect cloud technology cmo colombia colombian consumer colombian sentiment communications consulting consumer consumer behavior consumer decision journey consumer insights consumer packaged goods consumer sentiment content marketing coronavirus costa rica covid-19 credit card credit risk crm customer customer behavior customer churn customer decision journey customer experience customer experience journey customer insights customer journey customer journeys customer relationship management customer satisfaction customer service danish danish consumer danish sentiment data data analysis david edelman decision journey demographics denmark digital digital marketing digital media digital operations digital sales digital strategy digital transformation digital trends digital video dominican consumer dominican republic dominican sentiment dutch consumer dutch sentiment e-commerce ecommerce economic growth economics economy el salvador emerging markets emirates employee engagement employee satisfaction europa europe europe business europe sentiment european business european consumer european sentiment fashion filipino consumer france french french business french consumer french sentiment ge german german business german consumer german sentiment germany global global business global sentiment go to market google governance granular growth growth guatemala holland honduras incomes india indian business indian consumer indian sentiment indonesian consumer indonesian sentiment indonésia infographic innovation internet of things internet television italia italian business italian consumer italian sentiment italy japan japanese business japanese consumer japanese sentiment key technologies kiwi kiwi consumer kiwi sentiment kpis leadership loyalty loyalty program luxury margin marketing marketing & brand strategy marketing analysis marketing and advertising marketing digital marketing operations marketing organization marketing roi marketing technology marketing transformation martech mckinsey mckinsey & company media megatrends metrics mexican mexican consumer mexican sentiment mexico micromarkets mobile multichannel sales new zealand new zealand consumer new zealand sentiment newspaper next-product-to-buy nigeria nigerian consumer north america omnichannel online shopping operations ott panamá periscope personalization peru consumer peru sentiment peruvian peruvian consumer peruvian sentiment perú philippines poland polish consumer polish sentiment portugal portuguese consumer portuguese sentiment power brands pr predictive modeling price pricing procurement productivity pub qatar qatari consumer qatari sentiment reputation retail retail growth retail trade retail trends revenue risk roi sales sales analytics sales growth sales leadership sales management sales operations sales organizations sales trends salesforce saudi arabia saudi consumer saudi sentiment science segmentation sharing economy shopping social enterprise social media social media marketing south africa south africa consumer south african consumer south african sentiment south korea south korean business south korean consumer south korean sentiment spain spanish spanish business spanish consumer spanish sentiment spending sweden swedish consumer swedish sentiment swiss swiss consumer swiss sentiment switzerland talent talent management technology telecommunications television the economic effects are also beginning to be felt the netherlands touchpoint trends turkey turkish uae consumer uk uk business uk consumer uk sentiment united states united states business united states sentiment urban us business us sentiment usa user experience video virtual reality …less