Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The brand is back: Why brands matter in the digital age

15,602 views

Published on

While many companies and global economies continue to struggle to grow, there is one bright spot in the business landscape: The power of brands. In 2014, strong brands outperformed the market by 73 percent, up from 62 percent in 2013. As companies look for growth in a world where consumer demands and expectations continue to rise, strengthening the core strength of the brand will become an ever-more important strategic pillar.

Published in: Business
  • Be the first to comment

The brand is back: Why brands matter in the digital age

  1. 1. Any use of this material without specific permission of McKinsey & Company is strictly prohibited McKinsey on Marketing & Sales | May 1, 2015 The brand is back Why brands matter in the digital age
  2. 2. McKinsey & Company |@McKinsey @McK_MktgSalesPowerBrands.mckinsey.com 1
  3. 3. McKinsey & Company |@McKinsey @McK_MktgSalesPowerBrands.mckinsey.com 2
  4. 4. McKinsey & Company |@McKinsey @McK_MktgSalesPowerBrands.mckinsey.com 3 19 18 14
  5. 5. McKinsey & Company |@McKinsey @McK_MktgSalesPowerBrands.mckinsey.com 4
  6. 6. McKinsey & Company |@McKinsey @McK_MktgSalesPowerBrands.mckinsey.com 5
  7. 7. McKinsey & Company |@McKinsey @McK_MktgSalesPowerBrands.mckinsey.com 6
  8. 8. McKinsey & Company |@McKinsey @McK_MktgSalesPowerBrands.mckinsey.com 7
  9. 9. McKinsey & Company 8 PowerBrands.McKinsey.com McKinsey on Marketing & Sales

×