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@Sales20Conf • #s20c McKinsey & Megatrends for sales organizations

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@Sales20Conf • #s20c
McKinsey & Company Proprietary MaterialsMcKinsey & Company Proprietary Materials
Shifting of the guard
Exit Boomers, enter Millennials
OF BOOMERS USE A SOCIAL
NETWORKING SITE
11% visit a social
networking site several times a
day
26% visit a social networking site
once a day
30%
OF GEN XERS USE A SOCIAL
NETWORKING SITE
50%
OF MILLENNIALS USE A
SOCIAL NETWORKING SITE
75%
19% visit a social
networking site several times a
day
29% visit a social networking site
once a day
29% visit a social
networking site several times a
day
26% visit a social networking site
once a day
7
2

Published in: Sales, Business

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