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In Brazil, most consumers are concerned about overall public health, the health and safety of their families, and their jobs. Less than a quarter of Brazilians are optimistic about the country’s economic recovery post-crisis. A majority of consumers are facing a decline in income and savings and are consequently cutting back on their spending across all categories, with the exception of at-home entertainment and household products. Most Brazilians expect the personal and financial impact of COVID-19 to last for at least four months.
These exhibits are based on survey data collected in Brazil from April 23–26, 2020. Check back for regular updates on Brazilian consumer sentiments, behaviors, income, spending, and expectations.