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Strong B2B brands generate higher How b2b brands talk past their customers

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Strong B2B brands generate higher margins
SOURCE: B2B Branding Survey
Supplier brands, that
respondents in our
survey considered to
have a "strong" brand
image, exhibit a
significantly higher EBIT
margin
EBIT margin,
2011
Percent
6
11
12
13
Strong
brands
Neutral
brands
Weak
brands
+20.7%
How B2B companies talk past their customers

Published in: Marketing, Sales, Business
  • Good info in here. I'd recommend tools such as www.replyup.com (Gmail plugin to send friendly follow-up emails) and Rapportive (verifying email) among some of the marketing strategies. Does anyone have any other B2B tools they'd recommend?
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  • Nome: Toninho Malta
    Email: toninho_malta@hotmail.com
    Mensagem: Toninho Malta da banda chamego de rapariga agradese de coração pelo carinho e o gesto de amigo que esta rapaziada tem dado a o trabalho artístico para com ele meus gesto de carinho. Ass. Toninho Malta.
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  • Thanks for the analysis. Can you provide some more detail on Slide 10 and Brand Perceptions? Are you saying the stack rank by stage is based on what B2B Vendors believe whereas the yellow boxes are based on B2B Customers behavior? If so it provides guidance on where to invest. However this isn't immediately clear.
    Thanks.
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  • ATLAM MUSIC GRAVADORA - BRASIL.
    Compartilhada publicamente - 20/11/2013

    Seja bem vindo: Toninho Malta www.facebook.com/toninhomalta www.twitter.com/toninhomalta www.youtube.com/toninhomalta 
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  • This is nice write up? i love this Presentation.
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