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McKinsey & Company | 2
. . . and those that know how to use it have outperformed their
respective markets and have created competitive advantage
Percent
Revenue 1999-2009
10-year CAGR
EBITDA 1999-2009
10-year CAGR
Financial
Services
IT
Retail
Consumer
11 10
6 4
13 20
8 10
19 9
6 6
7 8
6 6
Other companies
Big Data leaders
“Companies which are more data-driven are 5% more productive,
and 6% more profitable” – MIT, Wharton, McKinsey, HBR
SOURCE: Bloomberg; Datastream; annual reports; McKinsey analysis

Published in: Business, Technology

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