Cloud technology has become a big buzzword and it’s a new technology that corporations are actively adopting. But companies shouldn’t be adopting “cloud” as an end to itself, as too many do. The problem in many cases is that adopting cloud technologies is an IT initiative, which means that cloud solutions are all around improving IT and IT productivity. But that’s not where growth is going to come from. Some 25 - 30 percent of overall revenues are expected to come from new sources of business, and that requires innovation. What that means in practice is that companies need to think about investments in IT and technology in a completely different way.
Incremental investments in productivity don’t drive growth. Companies need to manage those costs and get them as low as possible, and then use the saved money for innovation. Investments need to go into innovation and disruptive business models. Presented at the Cloud Connect Summit.