McCrindle Research Generations Defined

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McCrindle Research conducts world class research and communicates the insights in innovative ways.

This presentation will assist you in understanding the different generational segments and provide a demographic snapshot of Australia's population.

Published in: Technology, Health & Medicine
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McCrindle Research Generations Defined

  1. 1. Generations Defined McCrindle Research 2012
  2. 2. Changing Population
  3. 3. Builders GenerationAged 66+Builders4% workforce0% in 2020
  4. 4. Baby BoomersAged 47-65Boomers35% of workforce15% in 2020
  5. 5. Generation XAged 32-46 Gen X 43% of workforce 36% in 2020
  6. 6. Generation YAged 17-31 Gen Y 18% of workforce 35% in 2020
  7. 7. Generation ZAged 16 & under Gen Z 0% of workforce 12% in 2020
  8. 8. www.mccrindle.com.au | info@mccrindle.com.au FREECALL 1800 TRENDS (1800 873 637)

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