McBru Insights: A Survey of US Technology Innovators 2005


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Learn more about American competitiveness and leadership in technology innovation.

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McBru Insights: A Survey of US Technology Innovators 2005

  1. 1. Presenting “Insight 2005: A Survey of U.S. Technology Innovators” November 2005
  2. 2. Study Sections U.S. Competitiveness/Leadership in Technology Innovation Psychographic Profile of Technology Creators Addendum: Methodology and Respondent Characteristics Addendum: Women in Technology Innovation (upon request) Addendum: Under 30s in Technology Innovation (upon request) 2
  3. 3. U.S. Competitiveness/Leadership in Technology Innovation 3
  4. 4. U.S. Technology Innovation/Leadership  Indicators of U.S. Technology Competitiveness Under Fire  U.S. undergraduate S&E degrees (5.7 per 100) lag Japan (8 per 100), Taiwan and South Korea (11 per 100), and many European nations (8 - 13 per 100)1  U.S. graduate S&E degrees only 25,000 out of 114,000 worldwide2  U.S. R&D investment as percentage of GDP in 30-year decline3  DOD funding of basic research dropped from 3.3%in 1994 to 1.9%in 20054  China intends to boost R&D funding 200 percent in next 10 years5  U.S. patent citation rate as percentage of world total dropping  52 percent in 1992; 44 percent in 20016  K-12 Education failing U.S. students in math and science7  4th grade students on par with peers worldwide  12th graders near bottom (1999)  The hidden indicator: U.S. technology creators’ view of the state of their profession  Introducing the fourth psychographic study of engineers by CMP and McClenahan Bruer (prior studies fielded in 1999, 2001 and 2003)  In August 2005, 4083 electronics engineers were surveyed online  In May 2005 qualitative research was conducted in the form of in-depth interviews with 8 engineers representing a spectrum of age, gender and ethnicity  Presentation includes findings from CMP’s 2005 Salary & Opinion Survey 4
  5. 5. 2005 Psychographic Survey U.S. Technology Innovation and Leadership in Jeopardy I worry about the future of the engineeringprofession in the U.S. 64% because of the impact of outsourcing The U.S. will always maintain its 10% technology leadership positionScenario D: Q2. What impact does design outsourcing have on you personally? 5
  6. 6. Salary Survey Status of Design Outsourcing Yes, myNo, 54% company has sent electronics design work offshore, 46% Type of work sent overseas Low-end software High-level development, hardware High-end 17% design, 14% software development, 16% Low-level hardware design, 15% n = 2185 Manufacturing, 39% 41a. Has your company sent electronics design work offshore in the past year? 41b. What type of work has your company sent overseas? 6
  7. 7. 2005 Psychographic Survey Impact on Technology Creators I welcome design outsourcing, 9% I dont necessarily welcome outsourcing, but Im not Im concerned concerned about about it, either, 35%outsourcing, 56%D-1. There is an increasing trend in the global electronics industry towards outsourcing design and development activities to 3rd parties. Which of the following statements best describes your 7 view of design outsourcing?
  8. 8. 2005 Psychographic Survey Impact on Technology Creators Design outsourcing makes our 39% engineering projects much more complicated Im in danger or already have lost 10% my job because of outsourcing Im too old to worry about outsourcing now 4% at this stage in my careerD-2. What impact does design outsourcing have on you personally? 8
  9. 9. 2005 Psychographic SurveyOutsourcing – What do engineers do about it? It has become clear that management at your company has decided to cut back the design staff drastically. They intend to keep only the few signal -processing experts whose skills differentiate the products and would be almost impossible to duplicate with contractors or design services. Everything else is going to be outsourced. What would you do? Sell management on not 36% outsourcing Look for a new job now 27% Dont worry about it 21% Spend time with senior designers so 15% that youre a survivor Make sure others go before you 2% 9
  10. 10. Salary Survey U.S. Engineering Shortage Seen No, 44% Yes, there is a shortage of engineers at my company, 56% n = 218538. Do you think there’s a shortage of engineers at your company? 10
  11. 11. Technology Creators Undervalued Qualitative research indicates U.S. engineers feel they are undervalued as professionals  “I don’t think in our society we do value (engineering). And I think that’s why, I believe, there are less and less people in the U.S. pursuing (engineering).” Jim C., software development manager.  “For me, we just don’t have any class or status. If you’re a doctor of medicine or a lawyer with a shingle and a license to do whatever you do (sic), but someone with a bachelor’s or master’s in electrical engineering or software, he’s just a flunky. There is no respect for them. And so, when things get bad they keep the doctors and the lawyers and they get rid of the engineer and farm it out to somebody else.” Harry B., bioscience engineer  “Engineers don’t really get the direct mention, but eventually, some day, somebody might sit down and do that. We don’t really get as much recognition as a doctor would, that’s certainly true, because we do the backstage work and not really the front and it’s mostly the people in the marketing area (sic), so we don’t get the recognition that we really deserve.” Raje x. etc.  “Right now, it seems like, what the heck do I want to go into this profession for? There’s no money in it; there’s nothing but layoffs and it’s all being outsourced to India. That concerns me. I think it concerns me not only from the standpoint of personal growth of the people that are potentially next-generation engineers. Frankly, I think there are some national interests involved there too. I think that if this country wants to continue to be a mover and a shaker and a leader in the world, you won’t get that by having a country that is mostly all gardeners or people working at Wendy’s.” Keith F., design engineer. 11
  12. 12. Technology Creators Undervalued Conversely, qualitative research indicates U.S. engineers feel their counterparts abroad are highly valued, particularly in China and India  “People over there (China) in engineering probably will be treated more respectfully than here.” Lei C., design engineer.  “Why are there so many people coming from India that are pursing that (engineering) as a profession compared to here? Because they value that in their society. At the birth of their country (sic), they dedicated to doing technologically based universities and they are seeing the benefits of that.” Jim C., software development manager.  “Over there it’s more concentrated in science and math and those fields than here. People tend to be more respected when you become a scientist doing research developing and space (sic) or mechanical field. It seems to be more respectfully (sic) over there.” Lei C., design engineer. 12
  13. 13. Salary Survey Technology creators have grave concerns about elementary and high school educationGrades % % % % %U.S. Elementary & High School A B C D F Preparing students for careers in engineering 1 19 42 26 12 Preparing students for careers in engineering in comparison to other countries 1 9 29 35 25 Quality of math and science education 1 19 39 30 10 Science 73% Math 73% Multidisciplinary 22% technology Areas requiring Foreign improvement in U.S. 12% Languages elementary/high schools 2005 (n=2185) Language Arts 8% Humanities 3% 44. Please grade U.S. elementary and high schools on the following. Use an ‘A’ through ‘F’ grading scale, where ‘A’ means they pass with a superior grade and ‘F’ means they fail. 45. Which of the following areas in education require the greatest improvement by U.S. elementary and high schools? 13 (Select up to two areas.)
  14. 14. Salary Survey Also have grave concerns about college/university educationGrades % % % % %U.S. College / University A B C D F Preparing students for careers in engineering 16 55 24 4 1 Preparing students for careers in engineering in comparison to other countries 25 39 23 10 2 Quality of math and science education 19 53 22 5 1 Multidisciplinary 56% technology Science 50% Math 38% Foreign 14% Areas requiring Languages improvement in US colleges/universities Language Arts 11% 2005 (n=2185) Humanities 6% 46. Please grade U.S. colleges and universities on the following. Use an ‘A’ through ‘F’ grading scale, where ‘A’ means they pass with a superior grade and ‘F’ means they fail. 47. Which of the following areas in education require the greatest improvement by U.S. colleges and universities? (Select 14 up to two areas.)
  15. 15. Salary Survey Technology creators firmly committed to education and basic scientific research U.S. should fund more pure research 88%Greater incentives should be provided for 86% the study of science and engineering Greater funding should be provided to 79% scientific and engineering programsMore favorable loans should be provided Proportion who feelto students in scientific and engineering 77% Proportion who feel that US spends “too that US spends “too programs little…supporting little…supportingGreater funding should be provided to all scientific research” scientific research” 67% colleges and universities Engineers ––58% Engineers 58%U.S. should encourage more foreign-born US Avg ––39% US Avg 39% students to study at U.S. colleges and 36% universities % Agree Strongly/Somewhat All U.S. colleges and universities should 23% 2005 (n = 2185) offer the same engineering curriculum 48. Please indicate how strongly you agree or disagree with each of the following statements. 15
  16. 16. Lack of Faith in Future of Profession Qualitative research indicates engineers are unlikely to recommend the profession to today’s children in the U.S. When asked whether they would recommend it, they replied:  “No. They’re living in the wrong country.” Jim C., software development manager.  “I probably won’t want them (his children) to be engineers.” Lei C., design engineer. Further commentary on the future of the profession:  “Like engineering schools’ enrollment now is down, because everybody thinks it’s all subcontracted out. They couldn’t even get a job as an engineer. So they don’t even bother with it. That’s the impression you see now.” Harry B., bioscience engineer.  “I was thinking about going into the marketing field and get another degree or something. You get higher pay and you’ve got a broader range of positions you can apply for and you probably don’t have the threat of off-shoring. In marketing you are much safer in terms of the off-shoring.” Lei C., design engineer.  “As an undergraduate in the U.C. system it’s mostly people from California, but in graduate school it’s mostly international students. I think it’s because we don’t value that as much. I don’t know why that is.” Jim C., software development manager. 16
  17. 17. Psychographic Profile of Technology Creators 17
  18. 18. Salary Survey Marital Status Married 83% Widowed/ Single Separated 11% Divorced 1% 5% n = 2165Q-18. Are you: 18
  19. 19. 2001 Psychographic Survey Number of children in household2001 average number of children = 2 One child 36% Two children 40% Three children 17% Four or more 7% children 0% 10% 20% 30% 40% 50% Those that have children under 18 living at home n=446 19
  20. 20. 2003 Psychographic SurveySharing childcare responsibilities with your spouse Very likely Somewhat likely Not likely 2003 57% 33% 10% 0% 20% 40% 60% 80% 100% *Among those where applicable 2003 n=479, 2001 n=446 20
  21. 21. 2003 Psychographic Survey Sharing household responsibilities with your spouse Very likely Somewhat likely Not likely2003 62% 33% 5% 0% 20% 40% 60% 80% 100% *Among those where applicable 2003 n=608, 2001 n=446 21
  22. 22. 2003 Psychographic SurveyEngineers are less likely to contract out home projectsA do-it yourself 83% personOne who hires 17% others 0% 20% 40% 60% 80% 100% 2003 22
  23. 23. 2003 Psychographic Survey Preferred type of book Science fiction 45% History 36%Action/adventure 35% Self-help 24% Humor 22% Biography 22% Mystery 22% Classics 18% Current events 15% Drama 12% Horror 6% Romance 3% 0% 10% 20% 30% 40% 50% 2003 *Aided - Summary 23
  24. 24. 2003 Psychographic Survey Prefer to have dinner with…Stephen Hawking 29%Condoleeza Rice 24% Tim Allen 15% Julia Roberts 13%Elizabeth Hurley 9% Michael Jordan 6% George Clooney 3% Serena Williams 1% 0% 10% 20% 30% *Aided - Summary 24
  25. 25. 2005 Psychographic Survey100% Personality Continuum 92%90% 87%80% 80% 70%70% 71% 69%60% 59% 54%50% 50% 48%40% 30%30%20%10% 15% 0% Above Introverted Modern Wide range of Plain Socially active average interests intelligence Engineers perceptions of other engineers Engineers perceptions of non-engineers F-1. Which best describes the engineering colleagues you work with? (For each pair of terms, choose the term or phrase which best represents your views.) F-2. Which best describes the non-engineering colleagues you work with? (For each pair of terms, choose the term or 25 phrase which best represents your views.)
  26. 26. 2005 Psychographic SurveyTechnology Creators Under More Pressure at Work My job requires that 74% I keep learning new things 49% I get to do a number 62% of different things on my job 45% 36% My job requires that I work very fast 22% I have too much 17% work to do everything well 5% % Agree Strongly Engineers US AVG* *From General Social Survey (ICPSR) sample of college educated males between 21 and 65 26
  27. 27. 2005 Psychographic SurveyAnd Have a More Challenging Work Environment I have a lot of freedom to decide how to 39% do my work 61% I am proud to be working for my 31% employer 39% I have a lot to say about what happens on 29% my job 37% On my job, I know exactly what is 26% expected of me 39% I have enough information to get the job 23% done 58% I trust the management at the place 19% where I work 29% 16% Job security is good 51% 8% I have enough time to get the job done 38% My main satisfaction in life comes from 7% work 6% I am free from the conflicting demands 5% % Agree Strongly that other people make of me 21% Engineers US AVG* *From General Social Survey (ICPSR) sample of college educated males between 21 and 65 27
  28. 28. 2005 Psychographic SurveyTechnology Creators Have Less Control, Resources and Balance Participate with 46% others in helping set the way things are 53% done on the jobTake part with others 43% in making decisions that affect you 48% Not enough people 44% or staff to get all the work done 27% Demands of job 22% interfere with family life 15% 7% Demands of familylife interfere with job % Often 5% Engineers US AVG**From General Social Survey (ICPSR) sample of college educated males between 21 and 65 28
  29. 29. 2005 Psychographic Survey Fate, Faith or Chance? Some people use 94% their will power and work harder than 97% others Society gives some 40% people a head start and holds others 54% back Some people are 32% born with better genes than others 33% 29% Such things are decided by God 40% 27% Its just a matter of % Very/Somewhat Important chance 15% Engineers US AVG*E-2. How important are these reasons why a person’s life turns out well or poorly? *From General Social Survey (ICPSR) sample of college educated males between 21 and 65 29
  30. 30. 2005 Psychographic Survey Compassion, Generosity and Honesty 85% Given directions to a stranger 88% Allowed a stranger to go ahead of you 82% in line 77% 82% Given money to a charity 72% Offered your seat on a bus or in a 47% public place to a stranger who was 40%Looked after a persons plants, mail, or 45% pets while they were away 43% 43% Done volunteer work for a charity 34% Returned money to a cashier after 40% getting too much change 29% Given food or money to a homeless 38% person 48% Let someone you didnt know well 33% borrow an item of some value - like 30% Carried a strangers belongings, like 28%groceries, a suitcase, or a shopping bag 34% 15% Behavior during past 12 months Donated blood 10% Engineers US AVG*E-1. During the past 12 months, how often have you done any of the following? *From General Social Survey (ICPSR) sample of college educated males between 21 and 65 30
  31. 31. 2005 Psychographic SurveyTechnology Creators Lack Faith in People Running Institutions Scientific community 56% 57% 33% Medicine 49% US Supreme Court 31% 40% Military 31% 33% 24% Banks and financial institutions 24% Education 19% 26% 13% Major companies 32% Organized religion 12% 24%Executive brand of federal government 12% 18% 6% Press 17% Congress 4% 12% Organized labor 3% 9% % Great deal of TV 2% confidence 10% Engineers US AVG* *From General Social Survey (ICPSR) sample of college educated males between 21 and 65 31
  32. 32. 2005 Psychographic Survey Social Views / Budget Priorities Improving the nations education system 65% 67% Supporting scientific research 58% 39% Improving and protecting the environment 57% 64%Improving and protecting the nations health 55% 63% Mass transportation 49% 44% Dealing with drug addiction 36% 58% Halting the rising crime rate 35% 63% Space exploration program 34% 27% Highways and bridges 33% 40% Solving the problems of the big cities 32% 50% Assistance for childcare 29% 55% Social security 28% 44% Parks and recreation 27% 35% The military, armaments and defense 15% 20%Improving the condition of African-Americans 13% 34% Welfare 13% 15% Foreign aid 13% Spending too 5% little Engineers US AVG**From General Social Survey (ICPSR) sample of college educated males between 21 and 65 32
  33. 33. In Conclusion… U.S. competitiveness and leadership in technology innovation is in decline, according to seminal psychographic research of the innovators themselves  Nine out of ten technology creators believe America will lose its leadership position in technology innovation Little-considered factors such as U.S. society’s perceived lack of respect for or valuation of the engineering profession may be contributing to this decline  Fewer college students choosing S&E degrees  Fewer people entering the profession  Unsettling tolerance for poor math and science performance in K-12 schools Technology creators are among the most stereotyped of professionals: geeks, nerds, pocket-protector-wearing. In actual fact, they are huge contributors to our society in terms of contributing to the backbone of our economic well-being and enabling our standard of living. 33
  34. 34. Addendum: Methodology and Respondent Characteristics 34
  35. 35. Methodology Engineering Psychographic Study - 2005  Online survey  Fieldwork dates August 3rd through August 5th, 2005  Email addresses provided by EE Times  A total of 4,083 useable responses received (margin of error +/- 1.7%  Objectives  Social, political and religious attitudes  Work attitudes  Psychographic and lifestyle profile Engineering In-Depth Interviews – 2005  In person interviews  Conducted April 28th, 2005 in Sunnyvale, CA  Total of seven (7) interviews  Objectives  Motivation  Risks and rewards of engineering  Collegiality, decision-making Salary and Opinion Study - 2005  Online survey  Fieldwork dates June 21st through June 29th, 2005  Email addresses provided by EE Times  A total of 2,185 useable responses received (margin of error +/- 1.3%)  Objectives:  Gauge satisfaction with career, job, and employer 35
  36. 36. Methodology  Engineering Psychographic Study – 2003  Online survey  Fieldwork dates March 18th to March 24th, 2003  Email addresses provided by EE Times  Total of 680 usable responses received (margin of error +/- 3/6%)  Objectives  Work and family  Leisure activities  Personal preferences  All projects managed by Beacon Technology Partners LLCBeacon Technology Partners (BTP) of Maynard, MA, is a full-service primary market research firmdedicated to the technology industry. Founded in 1996, its purpose is to provide managers and marketersin high tech firms more penetrating insights into their customers and prospects.Beacon provides its clients a full-range of primary market research tools, including: Survey research (including telephone, Web-based, mail and hybrid methodologies) Statistical modeling (including correspondence analysis or perceptual mapping, regressio modeling, conjoint analysis, market segmentation, and other statistical tools and methods) Qualitative research (focus groups – both in-person and on-line, in-depth interviews, small group studies, and so on) International research capabilitiesIts many clients include many of the largest technology and tech publishing firms in the world. For acomplete list of these clients, see BTP’s Web site ( 36
  37. 37. Psychographic Survey Respondent Characteristics Gender Female 6% Male 94% n = 4072A-1. What is your gender? 37
  38. 38. Psychographic Survey Respondent Characteristics Age Younger than 60 years or 30 years older 10% 30 to 39 years 6% 24% 50 to 59 years 23% 40 to 49 years 37% n = 4078 Mean = 43.7 yearsA-2. What is your age? 38
  39. 39. Psychographic Survey Respondent Characteristics Gender By Age Cohort 11% 5% 2%Noticeincrease inproportion offemaleengineersamong 89% 95% 98%youngest agecohort Under 35 35 - 49 50 + Male Female A-1 What is your gender? 39
  40. 40. Psychographic Survey Respondent Characteristics Geographical Region New England = 8%Pacific = 29% West North Central = 6% East North Central = Middle Mountain = 10% Atlantic = 13% 10% South Atlantic = 12% East South West South Central = 2% Central = 10% n = 3715 A-3. What is the zip code at your business address? 40
  41. 41. Salary Survey Respondent Characteristics Country of Origin Other Europe 2% ROW UK 3% Other Asia 2% 3%PRC3% India 3% North America 84% 10. What is your country of origin? 41
  42. 42. Psychographic Survey Respondent Characteristics Education PhD 8% MSEE 25% MA/MS 7% MSCS 5% MBA 6%Engineering Post Grad (no degree) 12% BSEE 45% BSCS 6% Associates 7% College (no degree) 5% No college 1% n = 3986A-4. Which of the following describes your higher-education background? (Multiple response) 42
  43. 43. Psychographic Survey Respondent Characteristics Company Size Fewer than 100 25,000 or 22% more 26% 100 to 499 13% 500 to 999 6% 10,000 to 1,000 to 4,999 24,999 5,000 to 9,999 17% 8% 8% n = 4080 Median = 2,950 employeesB-3. How many people are employed by your company at all its sites and locations? 43
  44. 44. Psychographic Survey Respondent Characteristics Job Function Corporate mgmt 4% Engineering mgmt 25% Engineering staffEngineering management includes: 71%-Engineer manager-Project leaderEngineering staff includes:-Design & development engineer-Component engineer-Engineering services-Engineering assistant/technician n = 4082 B-1. Which of the following best describes your job function? 44
  45. 45. References• 1 NSF Ind. 2004, Fig. 2-34• 2 NSF Ind. 2004, Appdx. Table 2-36• 3American Association for the Advancement of Science. Compiled by the APS Office of Public Affairs• 4 S&E Indicators, 2004• 5“OECD Countries Spend More on Research and Development, Face New Challenges.” OECD, 2004,2340,en_2649_201185_34100162_1_1_1_1,00.html and Jia, Hepeng. “Funding Boost for Basic Science in China.” SciDevNet, 2005,• 6 NSF Ind. 2004, Appdx. Table 5-48• 7Rising Above The Gathering Storm: Energizing and Employing America for a Brighter Economic Future 45