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Mobile Barcode in Aviation Industry


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Presentation made for the Conference of The Passenger Terminal Expo about Mobile Barcodes in the Air Transport Industry. The titel is: \"Mobile Barcodes, more then paperless tickets\" I try to point out both Mobile Phones as Air Travel are \"on the go\" experiences and with the mobile barcode boarding card as enabler it opens up the mobile phone as one-on-one channel between Airports/Airlines and their customer. I am innovation- and new business development manager of Mbarc and in this role made this presentation. The IATA last year set a standard for mobile ticketing and Mbarc makes all sorts of scan- and validation solutions for push mobile barcodes like Mobile Boarding passes.

The PTE was on April 15-17th, the presentation was made on the 17th. More info

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Mobile Barcode in Aviation Industry

  1. 1. mbarc mobile barcodes, more than paperless tickets Ron Verweij | New Business Development & Innovation | April 16 th 2008
  2. 2. <ul><li>Presentation: </li></ul><ul><li>- mobile lifestyle </li></ul><ul><li>air transport </li></ul><ul><li>the mobile ticket </li></ul><ul><li>the mobile barcode </li></ul><ul><li>mobile barcode services </li></ul><ul><li>getting started </li></ul>
  3. 3. something about people and their mobile phones
  4. 4. my phone is me
  5. 5. everywhere
  6. 6. very personal
  7. 7. anywhere
  8. 8. on the go mobile people need good services ®
  9. 9. air transport is the on the go experience par excellence ® Goodbye Wait Laugh Hurry Sleep Frustration Heavy Fun Holiday Return Missed flight Confused Lost luggage Direction Contact
  10. 10. mobile ticketing in the air transport <ul><li>October 2007 IATA announced a global standard for Mobile Ticketing </li></ul><ul><li>barcode standards: DataMatrix, QR & Aztec </li></ul><ul><li>eliminating paper ticket </li></ul><ul><li>by 2010 100% bar coded boarding passes </li></ul><ul><li>print at home and mobile boarding passes </li></ul><ul><li>combined with Self-Service save the Industry US$ 500 million annually </li></ul><ul><li>simplifying the business making travel more convenient </li></ul>
  11. 11. simple…
  12. 12. the mobile barcode <ul><li>paperless distribution </li></ul><ul><li>no access to printer needed </li></ul><ul><li>distribution options: Bluetooth, SMS, MMS, Wap, Mobile Internet and more ways </li></ul><ul><li>open system [no new phones needed] </li></ul><ul><li>secure and safe </li></ul><ul><li>last minute distribution of boarding pass </li></ul><ul><li>lower costprice then conventional ticket </li></ul><ul><li>low burden for users </li></ul><ul><li>existing standards </li></ul>
  13. 13. more than paperless tickets <ul><li>creating an one-on-one mobile connection </li></ul><ul><li>everywhere, anytime and personalized </li></ul><ul><li>from preparation to arrival with essential travel information </li></ul><ul><li>enabling all sorts of mobile services </li></ul>
  14. 14. on the go future mobile barcode services ®
  15. 15. existing travel experience … ... Search ……………….. Check-in ………………... Wait ...….. ... Plan ……... Book ………… Pack …………….. Transport ...….
  16. 16. mobile barcode services are about “ who am I” “ where am I” “ why am I here” “ what am I doing” “ what time is it” … more…
  17. 17. <ul><li>future mobile barcode solutions </li></ul><ul><li>self-service check-in </li></ul><ul><li>self-service boarding </li></ul><ul><li>passenger SMS notifications </li></ul><ul><ul><li>gate changes </li></ul></ul><ul><ul><li>urgent boarding calls </li></ul></ul><ul><ul><li>transferring information </li></ul></ul><ul><li>entering the business lounge </li></ul><ul><li>track & trace your frequent flyer customer </li></ul><ul><li>personalized coupons </li></ul><ul><li>more </li></ul>
  18. 18. the mbarc air transport experience .. Search .. Selfservice Check-in .. Inform on airport .. Selfservice Boarding .. .... Plan ….. Book ….. M-ticket ….. Pack …… Transport ....
  19. 19. paperless distribution .. secretary books … busy executive ... ... receives ticket ... & ... checks-in ...
  20. 20. the mobile frequent flyer pass ... sign up … receive frequent flyer pass ... ... scan … welcome your customer personal ...
  21. 21. the mobile coupon ... walk in retail area … receive mobile coupon ... ... scan … enjoy a second cup of coffee for free ...
  22. 22. ponder on it !
  23. 23. mobile barcode services are about “ who am I” “ where am I” “ why am I here” “ what am I doing” “ what time is it” … more…
  24. 24. so Mbarc™ is the enabler of the airline future services now
  25. 25. about Mbarc™ <ul><li>only Auto-ID validation company for the mobile industry </li></ul><ul><li>R&D in Europe and China, manufacturing in China </li></ul><ul><li>focus on generic solutions </li></ul><ul><li>we offer validation solutions that reads/scans all existing and future identifiers: </li></ul><ul><ul><li>1D & 2D Barcodes on LCD (phone) screen </li></ul></ul><ul><ul><li>1D & 2D Barcodes on paper </li></ul></ul><ul><ul><li>Embedded RFID tags [optional] </li></ul></ul><ul><li>already have an installed base </li></ul>
  26. 26. getting started with Mbarc™ equipment
  27. 27. mobile barcode value chain
  28. 28. <ul><li>scanning all 1D- and 2D barcode standards from mobile phone lcd and paper </li></ul><ul><li>device delivers the decoded barcode data to the COM port </li></ul><ul><li>install a driver </li></ul><ul><li>ready for operation </li></ul>build-in existing kiosks: M barc M8
  29. 29. more Mbarc™ solutions <ul><li>M1: fixed mount scanner connected to PC or POS </li></ul><ul><li>M2: self service ticketing Kiosk </li></ul><ul><li>M4: thin client network terminal </li></ul><ul><li>Turnstile: scanner, control turnstile, embedded network device and LCD in one </li></ul><ul><li>Validator Network Solutions </li></ul>
  30. 30. all IATA barcode standards Aztec Datamatrix QR PDF417 Symbology for paper Symbologies for mobile phones
  31. 31. now I challenge you to create new mobile on the go services ®
  32. 32. Thank you Mbarc BV Netherlands Ron Verweij New Business Development Visit us at booth: 0895