Mbarc Corporate Presentation


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The June version of the Mbarc Corporate Presentation, evolved from the PTE presentation. Starting with getting a better understanding of Mobile Lifestyle, Introducing Mbarc technology and solutions going through the Airline Industry Case.

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Mbarc Corporate Presentation

  1. 1. mbarc mobile barcodes, more than paperless tickets Ron Verweij | New Business Development & Innovation | June 23 th 2008
  2. 2. <ul><li>Presentation: </li></ul><ul><li>mobile lifestyle </li></ul><ul><li>Mbarc </li></ul><ul><li>the mobile barcode </li></ul><ul><li>Case: air transport </li></ul><ul><ul><li>the mobile boarding pass </li></ul></ul><ul><ul><li>mobile barcode services </li></ul></ul>
  3. 3. something about people and their mobile phones
  4. 4. my phone is me
  5. 5. everywhere
  6. 6. very personal
  7. 7. anywhere
  8. 8. mbarc
  9. 9. about Mbarc™ <ul><li>only Auto-ID validation company for the mobile industry </li></ul><ul><li>R&D in Europe and China, manufacturing in China </li></ul><ul><li>focus on generic solutions </li></ul><ul><li>we offer validation solutions that reads/scans all existing and future identifiers: </li></ul><ul><ul><li>1D & 2D Barcodes on LCD (phone) screen </li></ul></ul><ul><ul><li>1D & 2D Barcodes on paper </li></ul></ul><ul><ul><li>Embedded RFID tags [optional] </li></ul></ul><ul><li>already have an installed base </li></ul>
  10. 10. barcode scan devices to read Aztec Datamatrix QR PDF417 and all other 2D standards Barcodes on paper Mobile barcodes EAN, UPC and all other 1D standards EAN, UPC and all other 1D standards
  11. 11. Validator Service Platform (VSP)
  12. 12. Validator Service Platform (VSP)
  13. 13. Co-creating solutions with <ul><li>Partners: </li></ul><ul><li>mobile barcode platforms </li></ul><ul><li>ticketing platforms </li></ul><ul><li>marketing platforms </li></ul><ul><li>marketing agencies </li></ul><ul><li>others… </li></ul><ul><li>System Integrators: </li></ul><ul><li>acces control </li></ul><ul><li>mobile </li></ul><ul><li>internet </li></ul><ul><li>retail </li></ul><ul><li>loyalty </li></ul><ul><li>others... </li></ul><ul><li>Distributors </li></ul><ul><li>installation </li></ul><ul><li>operational support </li></ul><ul><li>distribution </li></ul><ul><li>End-users </li></ul><ul><li>telecom providers </li></ul><ul><li>brands </li></ul><ul><li>public transport </li></ul><ul><li>cinema’s </li></ul><ul><li>venue’s </li></ul><ul><li>etc </li></ul>
  14. 14. Ticketing & entrance solutions Mbarc M8
  15. 15. Ticketing & entrance solutions Mbarc M8
  16. 16. Loyalty & marketing solutions <ul><li>Mbarc M4: thin client network terminal with GPRS or Ethernet, options: </li></ul><ul><ul><li>Printer </li></ul></ul><ul><ul><li>RFID </li></ul></ul><ul><ul><li>Storage local database </li></ul></ul><ul><ul><li>Controlling acces gate </li></ul></ul><ul><ul><li>Also in sturdy and IP65 housing </li></ul></ul><ul><li>Mbarc M1: fixed mount scanner connected to PC or POS </li></ul>
  17. 17. Target markets <ul><li>Ticketing </li></ul><ul><li>Marketing </li></ul><ul><li>Loyalty </li></ul>
  18. 18. mobile barcode
  19. 19. the mobile barcode <ul><li>paperless distribution </li></ul><ul><li>no access to printer needed </li></ul><ul><li>distribution options: Bluetooth, SMS, MMS, Wap, Mobile Internet and more ways </li></ul><ul><li>open system [no new phones needed] </li></ul><ul><li>secure and safe </li></ul><ul><li>last minute distribution of boarding pass </li></ul><ul><li>lower costprice then conventional ticket </li></ul><ul><li>low burden for users </li></ul><ul><li>existing standards </li></ul>
  20. 20. simple…
  21. 21. Ticket Patient file Coupon / voucher Pay invoices Loyalty card ? Other services Acces control Pick up goods
  22. 22. on the go mobile people need good services ® case
  23. 23. air transport is the on the go experience par excellence ® Goodbye Wait Laugh Hurry Sleep Frustration Heavy Fun Holiday Return Missed flight Confused Lost luggage Direction Contact
  24. 24. mobile ticketing in the air transport <ul><li>October 2007 IATA announced a global standard for Mobile Ticketing </li></ul><ul><li>barcode standards: DataMatrix, QR & Aztec </li></ul><ul><li>eliminating paper ticket </li></ul><ul><li>by 2010 100% bar coded boarding passes </li></ul><ul><li>print at home and mobile boarding passes </li></ul><ul><li>combined with Self-Service save the Industry US$ 500 million annually </li></ul><ul><li>simplifying the business making travel more convenient </li></ul>
  25. 25. more than paperless tickets <ul><li>creating an one-on-one mobile connection </li></ul><ul><li>everywhere, anytime and personalized </li></ul><ul><li>from preparation to arrival with essential travel information </li></ul><ul><li>enabling all sorts of mobile services </li></ul>
  26. 26. on the go future mobile barcode services ®
  27. 27. existing travel experience … ... Search ……………….. Check-in ………………... Wait ...….. ... Plan ……... Book ………… Pack …………….. Transport ...….
  28. 28. mobile barcode services are about “ who am I” “ where am I” “ why am I here” “ what am I doing” “ what time is it” … more…
  29. 29. <ul><li>future mobile barcode solutions </li></ul><ul><li>self-service check-in </li></ul><ul><li>self-service boarding </li></ul><ul><li>passenger SMS notifications </li></ul><ul><ul><li>gate changes </li></ul></ul><ul><ul><li>urgent boarding calls </li></ul></ul><ul><ul><li>transferring information </li></ul></ul><ul><li>entering the business lounge </li></ul><ul><li>track & trace your frequent flyer customer </li></ul><ul><li>personalized coupons </li></ul><ul><li>more </li></ul>
  30. 30. the mbarc air transport experience .. Search .. Selfservice Check-in .. Inform on airport .. Selfservice Boarding .. .... Plan ….. Book ….. M-ticket ….. Pack …… Transport ....
  31. 31. paperless distribution .. secretary books … busy executive ... ... receives ticket ... & ... checks-in ...
  32. 32. the mobile frequent flyer pass ... sign up … receive frequent flyer pass ... ... scan … welcome your customer personal ...
  33. 33. the mobile coupon ... walk in retail area … receive mobile coupon ... ... scan … enjoy a second cup of coffee for free ...
  34. 34. ponder on it !
  35. 35. please do remember this “ who am I” “ where am I” “ why am I here” “ what am I doing” “ what time is it” … more…
  36. 36. now I challenge you to create new mobile on the go services ®
  37. 37. Thank you Mbarc BV Netherlands Ron Verweij New Business Development
  38. 38. <ul><li>scanning all 1D- and 2D barcode standards from mobile phone lcd and paper </li></ul><ul><li>device delivers the decoded barcode data to the COM port </li></ul><ul><li>install a driver </li></ul><ul><li>ready for operation </li></ul>build-in existing kiosks: M barc M8