Mbarc Benchmarking 09 V04

478 views

Published on

Mobile barcodes are a simple and open standard that is operational on all mobile phones.

Here some insights into the strenghts of Mbarc's services and solutions.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
478
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mbarc Benchmarking 09 V04

  1. 1. mbarc MOBILE BARCODES, NOW
  2. 2. I see people using their mobile phone everywhere
  3. 3. Introducing the mobile channel
  4. 4. In your business
  5. 5. Evolving paper based services into mobile services.
  6. 6. Ticket Pick up goods Patient file Pay invoices Coupon / voucher ? Access control Loyalty card Other services
  7. 7. made simple by Mbarc
  8. 8. People demand communication everywhere • People want to • They want to use this for communicate through (nearly) everything: a mobile device news, location based services, banking, etc
  9. 9. Personal & simple • One on one • Tickets & coupons should become mobile
  10. 10. mobile- vs box office tickets -Cost efficient distribution -Complex distribution process process -Distribution ends seconds -Distribution ends days before before entering venue event -Automated processing, SMS/ -Processing-, postal-, etc. MMS distribution costs included -Highly secure -Fraud sensitive -Direct connection between -No connection between buyer mobile # & ticket # & ticket #
  11. 11. m-services vs. e-services -SMS / MMS / Wap push -E-mail (not mobile) -Additional costs SMS / -No additional costs MMS distribution -Encrypted, highly secure -Unencrypted, fraud sensitive -Optimizing content before -Avoiding ending up in spam distribution boxes -Anti spam legislation -Location- and context -Access to e-mail and printer based needed
  12. 12. SMS/MMS vs. NFC -Open system -Closed system -99 % of all phones -1% of all phones (all in Japan, Korea & Taiwan) -Barcode is identifier, -RFID Chip is identifier, smart system behind it read- & write and other will give value to barcode interactions on- and with g phone possible -Here and now -Future?
  13. 13. Thank you Mbarc BV www.mbarc.nl Netherlands Peter Sliedrecht Sales Manager

×