FEEDBACKQ. Define feedback, why is itimportant? What are thecharacteristics of effectivefeedback?ANSWERIt is the reaction of the receiver whichindicates successful (or unsuccessful)receipt, understanding andinterpretation of message by theintended recipient.Importance of feedbackFeedback is of vital importance incommunication. It helps the sendermake sure that: 1.The message has been received by the intended recipient and not lost or ignored.
2.The message has been correctly understood and interpreted by the recipient i.e. in the same form and context in which it is sent 3.The message has achieved it’s purposeCharacteristics of effectivefeedback 1. It is timely, a feedback given too late may no longer be useful for the sender 2. It is appropriate and user targeted i.e. it suits the specific needs of the sender of the message e.g. providing only requested information. 3. It is clear and not prone to misinterpretation e.g. does not signify dual meaning 4. It does not represent bias on the part of the person initiating it
5.It appears to be from the intended recipient of the original message6.It provides some new information, receipt of information already known may lead to frustration