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0 orientation kmi bm

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Business Management Orientation

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0 orientation kmi bm

  1. 1. Introduction to Business Management
  2. 2. Agenda • Instructor’s introduction • Students’ introduction • Introduction to the subject • ICAP syllabus grid • Teaching methodology • Study resources • Comments
  3. 3. Instructor’s Introduction Khawaja Mazhar Iftikhar General Manager Projects Qarshi Industries Ltd Chief Project Officer – MF Director – Beaconhouse National University GM – Beaconhouse National University Manager – PAC Assistant Director Govt. of Pakistan M. Lit, MBA (Mkt), 19 Years Experience of working with govt and Pvt Orgs. 17 Years Experience of teaching Business Studies.
  4. 4. Student’s Introduction • Name • Training Firm • Why students of Chartered Accountancy should study business strategy ? • What would you like to learn or take away from BM coaching classes ?
  5. 5. Introduction to the Subject • A difficult and challenging subject which covers cross functional areas of business. • Pass percentage over the years has been less than 15 % • Question paper handled well by only those candidates who have deeper understanding of course topics and can relate them to real world setting • Paper of 100 marks, essay and case study type questions (15 min additional reading) • 30 % past paper extrapolation, 70 % new questions
  6. 6. Business Management Syllabus Content Area Weightage 1. Strategic Management & Planning 2. Corporate Social Responsibility & Business Ethics 30 3. Human Resource Management 4. Management of the Working Environment 30 5. Marketing Management 6. International Business 20 20 Total 100
  7. 7. Important Exam Areas (50 %) • Strategic Management & Planning • Planning, Implementation & Evaluation • Environmental Analysis • Resources & Competencies • Stakeholders’ Analysis (CSR & Ethics) • Strategic Choice including International Business • Strategic Implementation
  8. 8. Important Exam Areas (30 %) • Human Resource Management • Planning & Recruitment • Personnel Selection • Performance Appraisal • Training & Development • Conflict, Discipline & Motivation • Safety, Health & Environment
  9. 9. Important Exam Areas (20 %) • Marketing Management • Marketing Information • Marketing Strategy • Products & Brans • New Product Development
  10. 10. CFAP Additional Areas • Role of Information Technology • Risk Management • Supply Chain Management
  11. 11. Teaching Methodology • Review of ICAP exam questions • Identification of critical exam related topics • Preparing a list of questions on those topics • Reading/studying exam specific material • Briefing on topics by the instructor • Topic related case studies • Comments, discussions and Q & A session.
  12. 12. Study Resources 1. Strategic Management Concepts and Cases - Fred R. David 2. Principles of Marketing - Kotler Armstrong 3. Human Resource Management - H. John Bernadrin 4. Management and Organizational behavior - Laurie J. Mullins 5. PBP Study Text 6. Business Management Study Text- PAC
  13. 13. Comments

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