CollaborAction: Building Blocks Learning Exchange: How can technology help organizing?

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Community organizing relies on data, communication and coordination. A wide range of affordable web-based tools are now available to enhance grassroots campaigns. Learn practical methodologies to use digital tools such as NationBuilder and MailChimp to mobilize your community. Stories from the recent Wynne and Obama political campaigns will be used to illustrate grassroots organizing tactics.

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CollaborAction: Building Blocks Learning Exchange: How can technology help organizing?

  1. 1. CollaborActionHow can technology help organizing?Chris Cowperthwaite | Adel Boulazreg20 March 2013
  2. 2. Welcome!Please take a moment and use your phone:Text ACTION to647-694-0404
  3. 3. Digital Organizing: Apps & Approachs Graphic design Campaign Strategy Database Admin Social Media Data Analytics Website Design Email Campaigns Coding
  4. 4. Enterprise-grade, grassroots pricing
  5. 5. NationBuilder - community organizing platform
  6. 6. Campaign home base
  7. 7. Relationship management
  8. 8. Broadcasting - email, texting, social media
  9. 9. Great customer support
  10. 10. A winning combo• Data• Communication• Coordination
  11. 11. Illustration: Digital Communications
  12. 12. IllustrationVolunteer ManagementA. DATAFrom the volunteer coordinator’sperspectiveB. COMMUNICATIONData -> Communication• Data from conversations• Volunteer profiles, “Why I’mwith Kathleen”• New core volunteers
  13. 13. C. COORDINATIONData (+ frustration) -> Coordination• Volunteer recruitment throughNationBuilder (NB)• Creation of NB phone bank event• New dataMore Data -> Greater Coordination• Analytics of NB phone bank data• Two hour vs. three hour shifts• Subject title line• Translation into Leadership ElectionMeeting (LEM)
  14. 14. The Numbers• LEM: Saturday January 12th• 31 total phone bank volunteers• 26 volunteers scheduled, 5 non-scheduled• 15 volunteers on the phones at all times• 5 volunteers turned away as a result of capacity• Campaign Leadership took notice
  15. 15. Questions & Discussion
  16. 16. A model for community organizing➡ Develop the platform   ➡ Gather the skill sets    ➡ Craft great campaigns    ➡ Build meaningful relationships➡ Analyze data and adapt
  17. 17. Questions & Discussion
  18. 18. Thank You!Please take a moment and useyour phone.

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