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Design Report Compilation

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Master in Business Design Projects - Domus Academy, Milan 2015

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Design Report Compilation

  1. 1. The Wine Mood Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia
  2. 2. Millenials
  3. 3. 54% of millennials opened their own business(or want to)
  4. 4. They link passion with work.Professional commitment comes from engaging experiences.
  5. 5. work is present all the time. They create their own hours so
  6. 6. Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia The Wine Mood They need a Break
  7. 7. Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia The Wine Mood PRESENTS
  8. 8. the wine moodby
  9. 9. The Wine Mood Break time doesn’t have be boring. Put yourself and your teammates in The Wine Mood. Enjoy this new experience at your workplace in Milano. Enjoy your break With quality wine Easy to order app Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia
  10. 10. Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia The Wine Mood The App
  11. 11. The Wine Mood Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia Click here to see how the app works
  12. 12. Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia The Wine Mood
  13. 13. Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia The Wine Mood The Box In partnership with
  14. 14. Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia The Wine Mood
  15. 15. Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia The Wine Mood Everytime a friend signs up with your invite code, they’ll get their first box free (up to €20). Once they’ve tried The Wine Mood, you’ll also received a free box (up to €20) which will be applied to your account automatically. Share the Mood
  16. 16. Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia The Wine Mood Share the Mood Notification after the delivery to share the mood in social media using #thewinemood
  17. 17. The Wine Mood How? Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia
  18. 18. Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia The Wine Mood Communication Campaign 4 months Every week 50 boxes will be delivered for free to different relevant communities.
  19. 19. Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia The Wine Mood month 1 Week 1 Influencers Bike Delivery Week 3 Journalists Week 4 Master Universities Week 2 Entrepreneurs
  20. 20. Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia The Wine Mood month 2 month 3month 1 month 4 Total amount: 800 free boxes
  21. 21. Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia The Wine Mood expected reach 2.099.200 Influencers 800.000 1.280.00016.000 3.200 Journalists Master Universities Entrepreneurs TOTAL:
  22. 22. Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia The Wine Mood Influencers Influencers Journalists Master UniversitiesEntrepreneurs @anddicted Andrea Tamburrini 163k followers @natasha_slater Natasha Slater 30k followers SDA Bocconi School of Management Fabiana Salsi Vanity Fair Italia
  23. 23. Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia The Wine Mood Budget 12% App Development 4% Packaging Development 36% Communication 36% Service 4% Other % Consultancy Fee Communication Campaign Total cost: € 141.187
  24. 24. Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia The Wine Mood Nº of Boxes Time Given for free Sold Boxes Communication Campaign
  25. 25. Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia The Wine Mood Revenue Projection Communication Campaign Sales(€) Time (weeks) 2 5000 10000 15000 20000 25000 30000 35000 40000 46 81 01 21 41 6
  26. 26. Ana Falcão - Mario Varon - Martina De Trápaga - Raisa Hulia The Wine Mood The Team Ana Falcão Mario Varon Martina De Trápaga Raisa Hulia
  27. 27. Thank You
  28. 28. AQUOLINA - VIVI NATURA BRANDING THROUGH DESIGN
  29. 29. How can we widen the profit margin of Vivi Natura?
  30. 30. Company Analysis Product Analysis Design Goals Concept Development Prototype Industry Analysis Market Research
  31. 31. PERSONAL CARE INDUSTRY
  32. 32. % of sales from emerging markets 2003 2008 2013 0 10% 20% 30% 40% 50% 60% 35% 44% 54% European Cosmetics and Toiletries Export in 2010: EUR 12.5 billion 1,0000 2,000 3,000 4,000 5,000 4.445 2.493 1.026 Germany France UK Spain Italy GLOBAL PERSONAL CARE INDUSTRY Source: COLIPA Annual Report 2010 Source: Bath & Body Flourishes Even as Middle-Class Confidence Wains https://www.cosmeticseurope.eu/publications-cosmetics-europe-association/annual-reports.html http://www.gcimagazine.com/marketstrends/segments/bathbody/Bath--Body-Flourishes-Even-as-Middle-Class-Confidence-Wains-280528792.html 1,0008006004002000 980 407 308 Number of SME Manufacturing Enterprises in 2010: 3.041 billions USD in 2013 Retail Value in 2013
  33. 33. LEADING PRODUCERS WORLDWIDE L’Oréal Gillette (P&G) Colgate (Colgate - Palmolive) Nivea (Beiersdorf) Lancome (L’Oréal) Garnier (L’Oréal) Clinique (Unilever) Dove (Unilever) Olay (P&G) Estée Lauder Crest (P&G) Oral-B (P&G) Natura Pond’s Neutrogena (J&J) 5,0000 10,000 15,000 20,000 25,000 Brand Value in Million U.S dollars source: statista.com http://www.statista.com/statistics/273236/brand-value-of-the-leading-personal-care-brands-worldwide/
  34. 34. source: statista.com http://www.statista.com/statistics/331901/market-share-personal-care-products-category-sales-value-europe/ Distribution of personal care product sales value in selected European countries in 2013/14 Oral care Haircare Facial care Body Cleansing Cosmetics Shaving/Hair removal Fragrances Deodorants Body care Sanitary Products Hair dye Feminine hygeine Sun care Insect repellent Share of sales value 3% 6% 9% 12% 15% 12.9% 12.7% 12.1% 9.7% PERSONAL CARE INDUSTRY
  35. 35. PERSONAL CARE INDUSTRY GLOBAL SALES Sales value of personal care products in selected European countries in 2013/14, by country (in million Euros) 15,000 12,000 9,000 3,000 Germany France UK Spain Italy Netherlands 6,000 0 SalesvalueinmillionEuros source: statista.com http://www.statista.com/statistics/331888/annual-sales-value-of-personal-care-products-europe/ 12.647 6.167 6.001 4.749 4.659 2.135
  36. 36. PERSONAL CARE INDUSTRY SALES IN ITALY Sales value of personal care products in Italy in 2013/14, by category (in million Euros) 800 700 600 500 400 300 200 100 0 Oral care Haircare Body Cleansing Sanitary Products Facial care Shaving/ Hair removal Deodorants Feminine hygeine Cosmetics Body care SalesvalueinmillionEuros source: statista.com http://www.statista.com/statistics/331909/sales-value-of-personal-care-products-by-category-italy-it/ 675 633 526 456
  37. 37. PERSONAL CARE INDUSTRY TRENDS Natural and Organic products Multisensorial and Multifunctional Male Pampering Culture 1 http://www.cosmeticsandtoiletries.com/formulating/category/natural/Demand-for-Organic-Beauty-to-Grow-to-Over-13-Billion-by-2018-Report-Says-213160491.html 2 http://www.gcimagazine.com/marketstrends/segments/bathbody/More-Than-a-Feeling-Multisensory-in-Bath-Body-280531752.html 3 http://www.gcimagazine.com/marketstrends/segments/bathbody/Bath--Body-Hunts-for-New-Consumers-233364561.html
  38. 38. billions USD in 2012 billions USD in 2018 Skin care share in the organic personal care products. expected market share growth rate in the organic personal care products from 2012 to 2018. Global sales of organic personal care products Projected regional growth between 2012 - 2020 Italian consumer perspective: Green beauty 9.8% 9.6% 9.3% USA Europe Asia Pacific GrowthCAGR Recycle BP packaging Care about chemicals Consider environment TRENDS: NATURAL AND ORGANIC PRODUCTS 1 WWW.COSMETICAITALIA.IT/HOME/.../MINTEL_UNIPRO_ECO_PkG_MAR_2012.PDF
  39. 39. Growth in product launches from 2007 to 2012. of the global sales come from Asia Pacific. TRENDS: MALE PAMPERING CULTURE 1 http://www.mintel.com/press-centre/beauty-and-personal-care/beauty-personal-care-product-launches-increase-substantially 2 Euromonitor: It’s a man’s world: Men’s Grooming Continues Robust Performance
  40. 40. 42%40% People are willing to pay up to US$400 for products that claims other benefits such as firming and wrinkle reduction. Worth paying more for specialised facial products to get hegher effectiveness Switch their make-up brand in favour of one that offers additional functions Cosmetics and Facial Skincare Attitudes, China, 2013Buyer % in total skin care TRENDS: MULTISENSORIAL AND MULTIFUNCTIONAL 1 http://www.marketresearchworld.net/index2.php?option=com_content&do_pdf=1&id=2329 2 www.toknowpress.net/ISBN/978-961-6914-02-4/.../ML13-365.pdf
  41. 41. Company Analysis Product Analysis Design Goals Concept Development Prototype Industry Analysis Market Research
  42. 42. CRITICAL SUCCESS FACTORS Product innovation R&D Fragrances Multifunctional and Multisensorial Product Development New Trends (organic/green) Quality Benefits to the skin Appealing fragrances Feeling of the product Brand Branding and Image Brand loyalty Multiple Touchpoints Marketing strategies Advertising Sales and Promotion Distribution
  43. 43. GOOGLE TRENDS ON SHOWER GEL
  44. 44. GOOGLE TRENDS ON BAGNOSCHIUMA
  45. 45. DAILy TIME SPENT ON APPEARANCE, By GENDER Source: Euromonitor International consumer survey, Personal Appearance Survey 2014 http://go.euromonitor.com/rs/euromonitorinternational/images/extract-global-consumer-survey-apparel-beauty-grooming.pdf?mkt_tok=3RkMMJWWfF9ws- Rogv6XIZkXonjHpfsX56eorWaS2h4kz2EFye%2BLIHETpodcMSMZgMk%2BTFAwTG5toziV8R7jFkc1r1d4QXBDr
  46. 46. DAILy BATHING HABITS, By COUNTRy Source: Euromonitor International consumer survey, Personal Appearance Survey 2014 http://go.euromonitor.com/rs/euromonitorinternational/images/extract-global-consumer-survey-apparel-beauty-grooming.pdf?mkt_tok=3RkMMJWWfF9wsRogv6XIZkXonjHpfsX56eorWaS2h4kz2EFye%2BLIHETpodcMSMZgMk%2BTFAwTG5toziV8R7jFkc1r1d4QXBDr
  47. 47. E Recession Made in Italy Globalization Income reduction Sharing economy Service Economy Younger purchase power low competitive Ability of Italy Rise of emerging countries P T Taxes Bureaucracy Agreements European Union Legal Framework Environmental Law Italian political instability International Trad Apps Digital Connectivity Social Media Innovation Culture Increase of internet sales Multifunctionality and Multisensorial SGifts Gourmand Customization Stressful daily life Luxury Aspirations Organic movement Fast trend generation Responsible consumerism Pursuit of youth and beauty
  48. 48. O Men self care products sales increasing Pursuit of youth and beauty Rise of emerging countries Organic movement Stressful daily life S T Sales Know how Fragrances Client Loyalty Responsible consumerism Fast trend generation Italy low competitiveness Italian political instability WMarketing and Design Lack of Communication Huge portfolio with similar products No branding awareness (Vivi Natura)
  49. 49. 5 FORCES ANALySIS Body Care Industry New entry Established and competitive market Buyers High competition and less money Suppliers Strong relationships with suppliers, low power over the company Competitors Multinational companies, local and national, high offer of similar Substitution Many products and categories available
  50. 50. Company Analysis Product Analysis Design Goals Concept Development Prototype Industry Analysis Market Research
  51. 51. MISSION Enhance beauty and promote wellness through rich flavored natural inspired self care products for experiencing everyday pleasures Be the leader in innovative fragances and self care products granting a multi-sensorial experience to the world. VISION Natural inspired Pleasures of life Innovation VALUES
  52. 52. BUSINESS MODEL CANVAS • Fragrance development • Raw material procurement • Production • Quality control • Packaging • Distribution Key Partners Cost Structure Revenue Streams Key Activities Key Resources Channels Value Preposition Customer Relashionships Customer Segments • Paglieri USA • Suppliers • LLG Group • Unipro • DHL • Fragrance specialist “nose” • Raw Material • Production Plant • Management • Employees • Online services • Strong Brand in Italy • Shower gel • Inspired by nature • Skin-care • Regenerating effects (antioxidants) • Argan oil • Refreshing and relaxing shower experience • Self-Service web ordering • In-shop assistance • Social Media (facebook) • Customer Engagment • Auquolina online store • Online retailers • Profumerias (Lagardenia, Limoni) • Woman • Middle class • Upper middle class • 20 - 50 years old • Relationships • Local and International • Human resource • Production • Sales • Distribution • Shower Gel • Gift Package
  53. 53. Classic Chocolate A-drops 9 out of the10 Aquolina lines include shower gel. Fashion X-moothies kok-tails Royal Fruit Shakes Vivi NaturaOud AQUOLINA BRAND LINES
  54. 54. Company Analysis Product Analysis Design Goals Concept Development Prototype Industry Analysis Market Research
  55. 55. PRODUCT ANALYSIS: VIVI NATURA LINE Variety of Fragrances Inspired by nature / Argan Oil Longlasting Fragrances Combine variety of ingredients Good Feeling Strong Fragances Look Chemical/Artificial Colors not attractive Low Quality Not outstanding in general Positive Negative
  56. 56. Easy to break Similar to other brands PRODUCT ANALYSIS: PACKAGING Black Cap Over sized shape
  57. 57. PRODUCT ANALYSIS: LABEL Information not clear Information not clear Chemical ingredients “Made in Italy with love” Plastic wrap Not attractive Low Quality Printing Do not eat
  58. 58. Dark Visual PRODUCT ANALYSIS: BRAND IDENTITY Uppercase and Lowercase Overall Low quality perception Lack of product/name coherence
  59. 59. PRODUCT ANALYSIS: LOGO Pepper is confusing “Mouth Watering”vs Reality Typewriter “mechanical” Look
  60. 60. PRODUCT ANALYSIS: SELLING POINT Hard to recognize Not visible from distance Near to Aquolina Fashion Line Close to the floor
  61. 61. Francesca, 35 Income: mid-class to upper Location: Milan, Italy Motivation: Appearance, Social recognition and Financial Incentive Fears: Financial Unstability, Illness (themselves & family), Aging, Conflicts in family Hero/ Model: Celebrities, Politician and Business Women PERSONA “As I’m a busy person, I like to relax and take care of my skin and my body to feel always young and beautiful” Francesca works as a civil servant and has a busy week. On the weekends she likes to be with her family, her two children, her hus- band Giuseppe and her dog. In her spare time, she likes to watch tv mainly of culinary and beauty programs. Francesca loves to buy and find good prices on her favorite stores. During the holidays she likes to travel with her family for a quiet place near the beach. Brands Media Magazines Newspaper Facebook Beauty Blogs TV
  62. 62. CUSTOMER JOURNEY Talking to friends about the product Consumers have a good impression 2 Looking for advertising There is no advertisement for this line 1 Go to internet Facebook - Fast reply Limoni | La Gardenia Online Sales Go to the shops Easy to find the shops Many different brands of the same product Difficulty to find the product. Last shelf near to the floor Seller does not suggest the product Visual attraction The product is not visual attractive Other brands are visually attractive Price test Similar price to other brands 9 Buy the product 2 3 4 5 6 Smelling test People like the smell 87
  63. 63. USER EXPERIENCE 1 Go to the shower 2 Open the water 3 Open the product Easy to open The bottle shape is not good to hold 4Put the product on the glove or sponge Use the product on the body Need to put the product more then one time 6 Wash the product It is not easy to wash need a lot of water Finish the shower The smell stay longer then others brands 5 7
  64. 64. COMPETITORS
  65. 65. DIRECT COMPETITORS(PERCEPTION) Trendy NaturalChemical
  66. 66. Color Smell Packaging and display Attractiveness Communication & Storytelling Natural perception BENCHMARKING(PERCEPTION BASED)
  67. 67. BRAND PERSONALITy: FLORAL ExTRAvAGANzA
  68. 68. Long Lasting Fragrances Argan Oil Good Feeling to the skin VIVI NATURA STRENGTHS
  69. 69. Company Analysis Product Analysis Design Goals Concept Development Prototype Industry Analysis Market Research
  70. 70. What if vivi Natura embrace nature?
  71. 71. Relaxed GracefulSensualSweet ElegantHappy
  72. 72. Natural Look Unique Personality Focus on “Vivi Natura” DESIGN GOALS
  73. 73. Company Analysis Product Analysis Design Goals Concept Development Prototype Industry Analysis Market Research
  74. 74. Awake your senses, experience new emotions and live your true nature. NATURAL STATE OF MIND
  75. 75. movement • shapes • uniqueness NATURAL STATE OF MIND
  76. 76. Company Analysis Product Analysis Design Goals Industry Analysis Market Research Concept Development Prototype
  77. 77. Concept 1: Natural Dynamics Watercolor art to can capture the movement of the nature and the product.
  78. 78. Artistic vision of nature Fluid sense Approachable
  79. 79. Concept 2: Emotional Mosaic Nature shapes are as diverse as each individual’s life experience. Each life is a beautiful unique design similar to a mosaic.
  80. 80. Modern Details Vibrant shapes Redifining realness
  81. 81. Concept 3: Discovering Nature
  82. 82. Discovering Experience Modern Look Unique Product
  83. 83. Nikhil | Rain | Mario | Ulli • Master in Business Design • Domus Academy • 2015
  84. 84. How can we train Luigi Bianchi Mantova clients to increase the company’s export sales?
  85. 85. Industry Analysis
  86. 86. Source: http://qz.com/186074/the-rise-of-man-shopping-in-five-studly-charts/ Source: http://www.businesswire.com/news/home/20150330005113/en/Menswear-Contribute-US40-Billion-Sales-Global-Apparel#.VTkU-c7fLdk Global Sales Breakdown by Category Annual spending on menswear (at prices) Sales Growth by Category since 998 39% Womenswear 25% Menswear 20% Footwear 9% Childrenswear 4% Apparel Accesories 3% Housiery billionEuros 500 400 300 200 20052000 2015 by 2019, menswear will contribute in the global apparel market. Suits 107.27% 100.46 91.66 84.06 76.6 76 72.99 59.47 39.67 Nightwear Swimwear Underwear Jeans Shorts and Pants Shirts Jackets and Coats Jumpers INDUSTRY ANALYSIS Menswear Industry
  87. 87. Menswear sales in Italy ( 8 - ) Importance on touching clothing in stores billioneuros 10000 6000 8000 4000 2000 0 2008 2010 2012 2014 Source: http://www.eae.es/news/2012/10/29/the-annual-expenditure-per-capita-on-clothes-in-spain-has-been-reduced-by-22-since-2007 Source: CBRE-How-we-shop-inside-the-minds-of-europes-consumers-2013.pdf 22% Important 59% Extremely Important 19% Somewhat Important Italian average expenditure on clothes 4.9% 5.1% 5.4% 6.0% Single Person, 36 - 64 Couple w/o Children, 36 - 64 Couple w 1 child, 36 - 64 Couple w 2 children 36 - 64 INDUSTRY ANALYSIS Fashion Industry in Italy men’s annual disposable income is higher than women’s
  88. 88. Company Analysis
  89. 89. Eleganza maschile da 1911 LUBIAM
  90. 90. COMPANY ANALYSIS Lubiam Brands
  91. 91. Features LUIGI BIANCHI MANTOVA SARTORIA
  92. 92. Suits Smokings Coats VestsTravel JacketBlazer Products LUIGI BIANCHI MANTOVA SARTORIA
  93. 93. Elegance Heritage Made in Italy Traditional construction Exclusive fabrics Quality BrandValues LUIGI BIANCHI MANTOVA SARTORIA
  94. 94. Target Market LUIGI BIANCHI MANTOVA SARTORIA
  95. 95. Services Ready to wear Express Service Su Misura LUIGI BIANCHI MANTOVA SARTORIA
  96. 96. Business Model Canvas LUIGI BIANCHI MANTOVA SARTORIA Key Partners Key Activities Value Proposition Customer Relationships ChannelsKey Resources Cost Structure Revenue Streams Customer Segments Fabric Suppliers PR Agency Retail stores Online stores Showroom Social Media Showroom Magazines Trade Fairs Factory outlet Corporate Social Responsibility Quality Control Sales Distribution Logistics Highest Quality Fabrics Light & Comfortable Traditional Family Values Made in Italy Local Retailers in Italy International Stores - Department stores - Retail shops Online Stores Know how Manufacturing plant Human Resources Showroom Raw Materials Production Distribution Human Resources Sales
  97. 97. Brand Analysis
  98. 98. RetailersMarketingBrand Brand Analysis Key Business Elements
  99. 99. RetailersMarketingBrand Brand Analysis Brand
  100. 100. KEY BUSINESS ELEMENTS Logo
  101. 101. KEY BUSINESS ELEMENTS Logo
  102. 102. KEY BUSINESS ELEMENTS Logo
  103. 103. KEY BUSINESS ELEMENTS Logo
  104. 104. KEY BUSINESS ELEMENTS Logo
  105. 105. KEY BUSINESS ELEMENTS Logo
  106. 106. KEY BUSINESS ELEMENTS Logo
  107. 107. RetailersMarketingBrand Brand Analysis Marketing
  108. 108. Marketing Campaigns 2010 2013 2011 2014 - 2015 2012 KEY BUSINESS ELEMENTS
  109. 109. Marketing Campaigns KEY BUSINESS ELEMENTS
  110. 110. RetailersMarketingBrand Brand Analysis Retailers
  111. 111. Neighborhood Shop KEY BUSINESS ELEMENTS
  112. 112. VALENTINA BY MIRKO MODA PAPILLON GANZ Store Locations KEY BUSINESS ELEMENTS
  113. 113. International Retailers KEY BUSINESS ELEMENTS
  114. 114. Scenario KEY BUSINESS ELEMENTS
  115. 115. Keywords KEY BUSINESS ELEMENTS
  116. 116. Social Media Display Fabric Details Mannequin Magazines
  117. 117. Survey Results LUBIAM L.B.M 1911 Luigi Bianchi Mantova Felt represented by the Luigi Bianchi Mantova Model. Tailor Made Neighbourhood Shop Department Store Flagship Store Price Wearbility Brand Fabric Fit Preferred place for shopping Most important criteria when buying a suit Lubiam’s brands recognition KEY BUSINESS ELEMENTS
  118. 118. CompanyValues Menswear sales up Men are buying suitsSales (+12%) Internal Distribution channels Fragmented market Customer and user Knowledge Confusion with other lines Comunication and marketing
  119. 119. There is a disconnection between the communication strategy and the brand values.
  120. 120. Competitors
  121. 121. High Price Low Price High Positioning Level of Brand Touchpoints TAGLIATORE HUGO BOSS CANALI BRUNELLO CUCINELLI CORNELIANI LARDINI BOGLIOLI LUIGI BIANCHI MANTOVA BOGGI SARTORIA ITALIANA FACISLARNIERI Positioning Map COMPETITORS
  122. 122. Well positioned brands have multiple touchpoints with their customers.
  123. 123. What if Luigi Bianchi Mantova Sartoria embraces its strengths?
  124. 124. Strategy
  125. 125. Envisioning the ‘dolce vita’ with a bold expresion of sophistication redifined for the gentleman of today.
  126. 126. RetailersMarketingBrand Key Components STRATEGY
  127. 127. BRANDING
  128. 128. BRANDING New Logo Family
  129. 129. IN-STORE PRESENCE
  130. 130. IN-STORE PRESENCE Flipbook
  131. 131. ADVERTISEMENT
  132. 132. CUSTOMER ENGAGEMENT
  133. 133. Style Travel Grooming Events THE GENTLEMEN’S CLUB
  134. 134. THE GENTLEMEN’S CLUB Dress to Impress
  135. 135. Dress to Impress THE GENTLEMEN’S CLUB
  136. 136. Dress to Impress THE GENTLEMEN’S CLUB
  137. 137. Communications THE GENTLEMEN’S CLUB
  138. 138. Locations THE GENTLEMEN’S CLUB
  139. 139. Golden Lapel Pin THE GENTLEMEN’S CLUB
  140. 140. POP-UP STORE
  141. 141. POP-UP STORE Trade Fair: Pitti Uomo
  142. 142. POP-UP STORE Trade Fair: Pitti Uomo
  143. 143. POP-UP STORE Events
  144. 144. POP-UP STORE City Interventions
  145. 145. LUBIAM IS BACK Timeline
  146. 146. LUBIAM IS BACK Repositioning
  147. 147. Nikhil | Rain | Mario | Ulli • Master in Business Design • Domus Academy • 2015

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