• Culture can be defined in numerous ways. In the words of
anthropologist E.B. Taylor, it is “that complex whole which
includes knowledge , belief, art, morals, law, custom and any other
capabilities and habits acquired by man as a member of society.
• Organization culture is a system of shared assumptions, values, and beliefs which
governs how people behave in organizations. These shared values have a strong
influence on the people in the organization and dictate how they dress, act, and
perform their job.
• According to NEEDLE (2004),
Organizational culture represents the collective values, beliefs and principles of
organizational members and is a product of such factors as history, product, market,
technology, strategy, type of employees, management style, and national culture.
Organizational culture at NOKIA
• Nokia’s culture ascribes to the nokia employee proposition which the firm describes as “a
concrete employment offering for each employee from the very first NOKIA day onwards.”
• Elements of this proposition
The nokia way and values: structure of the company provides speed and flexibility in
decision making. Importance is given to customer satisfaction., achievement orientation ,
fostering change and employee participation.
Performance-based rewards: provides annual based salary, incentives, bonuses, possible
participation in equity plan, and other local benefits. It offers rewards to employees on the
basis of both individual and team achievements.
PROFESSIONAL AND PERSONAL GROWTH: believes in developing the
people in terms of skills. Employees are encouraged to improve their
competencies through job rotation. The co. followed INVESTING-IN-PEOPLE(
IIP) performance management system.
WORK-LIFE BALANCE: co. maintain work-life balance. NOKIA made
efforts to improve this , tele-working, mobile working, flexible working hours ,
study leave, health-care services etc.
Elements of culture
There are seven elements of culture :-
Customs and Traditions
Arts and Literature
Forms of Government