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Building Social Products in India


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This is the presentation from my talk on 'Building Social Products' in India given at 2nd meet of Social Media Club Delhi.

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Building Social Products in India

  1. 1. Building Global Social Products in India<br />Mayank Dhingra (@mayankdhingra)<br />Social Media Club Delhi, 16th Jan 2010<br /><br />
  2. 2. Social Products(Global)<br /><br />
  3. 3. Social Products(Local)<br /><br />
  4. 4. Types of Social Products (from India) <br /><br />
  5. 5. Types of Social Products (from India) <br />Majority Products from India<br /><br />
  6. 6.<br /> is an easy and fun way to share you <br />Gtalk, Yahoo and Facebook status messages with <br />your friends and have interesting conversations <br />over them. Kwippy offers a great platform for <br />conversations by bringing out the best of <br />forums, blogs and microblogs.<br /><br />
  7. 7.<br />Add Kwippy bot to your IM and start Kwipping. <br /><br />
  8. 8. Kwippy - Timeline<br /> Started working towards the end of 2007<br /> Beta Launch for close friends around Christmas, <br /> followed by allowing people to request invites<br /> Got traction in Indian and International Media<br /> User Base crossed 20,000 mark<br /> VC funding/acquisition talks didn’t quite materialize<br /> Uncertain times and an untimely break.<br /><br />
  9. 9. Kwippy : Features<br />Lets you save Gtalk,Yahoo and Facebook statuses.<br />Has no character limit for updates/kwips. <br />You can follow RSS feeds via your IM i.e. you can get blog updates and even twitter mentions on your IM<br />User friendly permalinks with time stamp for ex:<br />Invite to conversation for Virality.<br /><br />
  10. 10. Kwippy : Press<br />Kwippy was mentioned in Telegraph(UK), Economic Times(India), received nicely and Tata Nen Startup Awards and was voted as one of Top 25 Hottest Startups from India by Dataquest Magazine.<br />Kwippy “almost” got Techcrunched <br /><br />
  11. 11. Kwippy : Community<br />Though small in size, the Kwippy community is one of the most involved and passionate there can be.<br />Kwippy is one of the few sites(both Indian and International) that had a dedicated “Community Manager” based out of US.<br />“10 minute guide to Kwippy” and (a fan site) were all community efforts.<br />Kwippy is the only site we know which invited its users to contribute/share their experiences on the official Kwippy blog.<br /><br />
  12. 12. Kwippy: Contemporary Products<br />Microblogging<br /><br /><br /><br /><br />Lifestreaming<br /><br /><br /><br />
  13. 13. Building a Social Product: Ingredients<br />Concept: Innovation or Improvisation? <br />Appeal: Global or Local?<br />Capable Team<br />Business Model<br />Design/Usability<br />Virality<br />Scalability/Reliability<br /><br />
  14. 14. Building a Social Product: Challenges <br />Building something that people like.<br /> (Concept, Skilled Team and Resources)<br />2) Ensuring that increasingly more people like what <br /> you have built. <br /> (Inbuilt Virality, Marketing, PR, Community)<br />3) Adding value while sustaining growth. <br /> (Iterating regularly and Scaling)<br />4) Aligning business interests<br /> (Business Development, Sales, Tie-ups)<br /><br />
  15. 15. Building a Social Product: Learning&apos;s<br />“What the eyes see, the ears hear, the mind believes”–Gabriel, Swordfish (Visual Differentiation)<br />Positioning Matters (Marketing is about perception)<br />Features: Less is more (80:20 Rule)<br />Bad Design, Usability and Reliability can kill<br />It’s a Business, treat it like one.<br /><br />
  16. 16. Links<br />Getting Real by 37signals<br />Can India “Jugaad” its way to more angel funding?<br /><br />
  17. 17. Thanks !!!<br />Mayank Dhingra<br /><br /> Connect with me:<br />