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Komatsu

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Komatsu

  1. 1. 13101 MAYANK BHAGAT 13128 HARSHAL KHAIRNAR 13150 NIKHIL YADAV
  2. 2. EME INDUSTRY ANALYSIS HIGHLY CONCENTRATED UNSTABLE SATURATED MARKETS EMERGING MARKETS
  3. 3. STRATEGIES : 1960s Licensing agreement with Bucyrus- Erie & IH & Cummins Took advantage of MITI’s policy Quality upgradation program TQC Establishment of first R&D lab Cost reduction Project A
  4. 4. STRATEGIES : 1970s • Focus on exports and bulldozer Project B LDCs • Penetrate the new markets • Developing and expanding the dealer network Dealers R&D
  5. 5. STRATEGIES : 1980s Ended licensing agreements Reorganized distribution network Launch of EPOCHS & using the philosophy of PDCA Project F &F Emphasis on R&D
  6. 6. SWOT ANALYSIS Strengths 1)High quality 2)Low cost 3)Strong labor relations Weakness 1)Poor distribution network 2)Centralized production Opportunities 1)North American markets 2)Diversification Threats 1)Competition 2)Volatile currency
  7. 7. SOLUTIONS Improving the dealership networks in overseas markets Obtaining global sourcing arrangements to meet the increasing demand & reduce logistics involved 1.Wholly owned subsidiary 2.Overseas joint venture 3.In-bond plant contractor 4.Independent overseas manufacturer Reducing cost and number of components and maintaining the quality of the product & improving after sales service
  8. 8.  Politics can influence business of one company badly and at the same instance favor its archrival  As market grows centralized production can lead to problem in meeting demand and overall cost structure  Quality management in the long term leads to cost reduction  Centralized production system is prone to exchange rate risk  Only the most adaptable wins  Keep a tab on rivals and then strategize  Success today doesn’t necessarily imply success tomorrow  Strategic intent is very important like Maru-C & PDCA here
  9. 9. THANK YOU

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