Find out who we are, our services, case studies...

1. About MAYA

2. The groundbreaking multicultural marketing agency, MAYA connects its clients with diverse audiences through creative marketing. Our services include Advertising, Public Relations and Interactive. About MAYA

3. Detailed Services As multicultural marketing experts—at times geeks or nerds, we reach segmented audiences in English or Spanish—sometimes in Spanglish. We are creative and always find innovative and effective ways to communicate your message and connect you with your audience. Public Relations Research-based strategies Communication plans Media relations Graphic design Illustrations and animations Grassroots marketing Social marketing Community outreach Partnership development Celebrity recruitment Outreach materials Public service announcements (PSAs) Event planning and management Advertising Research-based strategies Brand development Graphic design Illustrations and animations Media planning and buying TV spot (animation and film) Radio spots Print ads Outdoor ads Online ads Creative copywriting Interactive Research-based strategies Web marketing Mobile marketing Social media and networking Web site design and development E-outreach materials Animations and games 508 compliance

4. Case Studies

7. PoP and Postcard Results: The attendance goal for the Summit was 30 but almost double, 56, community members participated. MAYA secured media coverage from Telemundo, a Spanish language television network that reported on the Summit and its objectives. The Long Beach FAFSA initiative has since received coverage in the Long Beach Press-Telegram , the Grunion Gazette in Long Beach, the Catalina Islander and the Avalon Bay News on Catalina Island. MAYA’s campaign for the Long Beach FAFSA initiative also created strong, long-lasting partnerships with Academic UpRise, Centro CHA, the Long Beach Unified School District and the Mayor of Long Beach. These partners were provided material to conduct their own outreach activities to further enhance the awareness of the FAFSA in and around Long Beach. In April 2009, Federal Student Aid released confirmation that the number of Long Beach students applying for federal student aid increased by 49 percent over last year. Last year, 2,155 seniors completed the FAFSA and this year’s numbers totaled 3,215. Additionally, Long Beach seniors earned $40 million in scholarships and other financial aid this year, breaking last year’s record by $8 million. The Long Beach FAFSA Initiative was able to surpass the goals set, which is a result of carefully planned strategies and timely execution.

9. Department of Health and Human Services, Office of Child Support Enforcement Background: The Office of Child Support Enforcement (OCSE) is responsible for collecting funds from fathers and mothers on behalf of the eligible custodial parents. Although the overall rate of child support collections has been increasing there has been persistent disparity in program performance between the Hispanic population and others. A major challenge for all Child Support Enforcement (CSE) offices is the ethnic minority customer’s distrust of government and significant fears that affect their response to law enforcement and government in general. State offices are experiencing diminished funding while case loads are growing. Project/Campaign Description – Phase I: MAYA was tasked to develop effective/realistic research-based outreach strategies, including a user-friendly “how-to handbook” to improve outcomes. In keeping with OCSE’s belief that program performance can be enhanced through effective collaborative community-based strategies and sustained outreach efforts, MAYA conducted research on how to best improve access to state child support services by Community-based Organizations (CBOs) and Hispanic communities. Our research included an environmental scan of child support material; media and community-based interviews; and focus groups with Hispanic custodial parents. Our findings formed the foundation of our recommendation to produce a Web-based marketing tool kit with downloadable products in Spanish, including brochures, posters, public service announcements and training materials.

13. Department of Health and Human Services, The Office of Minority Health “ A Healthy Baby Begins with You” campaign to help fight African American infant mortality MAYA implemented a research-based social marketing campaign that included brand development, outreach materials, media relations, Public Service Announcements (PSAs), grassroots marketing, coalition building and celebrity outreach. The campaign had two phases. The goal of Phase I was to raise awareness about the high African American infant mortality rate and the messages were geared towards mothers and women considering motherhood. To build on the success of Phase I, MAYA implemented Phase II, which reached out to two additional target audiences—high school and college-age men and women. Phase II of “A Healthy Baby Begins with You” focused primarily on preconception health and fatherhood. Results: MAYA forged a wide range of partnerships between OMH and key stakeholders, such as Historically Black Colleges and Universities (HBCUs) allowing for direct communication with college-age men and women during Phase II. Many of the students supported the “A Healthy Baby Begins with You” campaign by becoming Preconception Peer Educators (PPE). MAYA secured Tonya Lewis Lee, author and wife of director Spike Lee, as the campaign's spokesperson and developed the “A Health Baby Begins with You” brand along with successful outreach materials. Additionally, MAYA was successful in obtaining national media coverage including Jet magazine, Heart and Soul , Tom Joyner Morning Show and CNN.com, to name a few. MAYA also created and managed the “A Healthy Baby Begins with You” Facebook page. Facebook Cause page

15. For more information on MAYA : Raquel Garcia-Pertusa, VP – Accounts [email_address] (202) 337-0566, Ext. 116