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Zapnito - be the destination for expertise


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Zapnito is the next-generation communication and expert community platform that delivers deeper user engagement

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Zapnito - be the destination for expertise

  1. 1. Zapnito
  2. 2. Every organisation is in the business of experts and expertise | 2
  3. 3. The Problem Professionals expect high quality, relevant, well-presented expertise, on demand. Organisations are inefficient at showcasing their expertise and connecting their experts with their customers, hindered by old technology. We have seen an exponential growth in content from unreliable sources that position anyone as an expert. Old technology can’t compete for attention with the new platforms like Facebook, LinkedIn and Twitter. The 'noise' created by these platforms is drowning out trusted brands and is leaving consumers overwhelmed. | 3
  4. 4. The Solution We help our clients turn their experts into heroes Zapnito enables organisations to leverage their experts to win back trust and audiences from the platforms. Zapnito expert networks enable our clients to: ● Showcase their biggest asset: their experts ● Give their customers what they want: direct access to these experts, on demand ● Differentiate from self-proclaimed experts, showcasing their proprietary expertise ● Provide a modern, engaging user experience with fit-for-purpose tools for interaction ● Rise above the noise of social media and bring audiences back to their brand | 4
  5. 5. How It Works | 5 Client engagement in weeks not months or years. Our client owns the data, brand and revenue. They move from social noise and clunky tools to dynamic and connected stakeholders.
  6. 6. Companies Using Zapnito Today | 6
  7. 7. Steven Inchcoombe, Chief Publishing Officer & Board Member, Springer Nature Anna Donnelly, Director of Creative Solutions, Centaur Media Testimonials Toby Green, Chief Operating Officer, Public Affairs and Communications, OECD - OCDE | 7
  8. 8. Client Use Cases Knowledge-sharing hubs Peer-to-peer learning spaces Thought leadership showcases Zapnito is the only enterprise software that enables organisations to showcase expertise and connect their experts with their customers… in a variety of ways | 8
  9. 9. Nature Ecology & Evolution Expert community of ecology researchers sharing insights and ideas into the latest discoveries in ecology and evolution, operated by Springer Nature. Drives journal submissions and subscriptions, and increases brand loyalty. The OECD Forum Linked to the OECD’s flagship annual ‘Forum’ event, allows the OECD Forum community to extend their discussions year-round and to expand the network to include those who cannot attend the conference in person. Helps OECD fulfil their remit and creates new opportunities for monetisation through sponsorship. Case Studies: Knowledge Sharing Hubs | 9
  10. 10. Nature Masterclasses Online training product developed from an unscalable face-to-face training business. Provides training from Springer Nature’s in-house editors on scientific publishing. Monetised through site licence subscriptions. Case Study: Peer-To-Peer Learning Spaces | 10
  11. 11. The UK Edge Operated by Centaur Media, J.P. Morgan-sponsored expert network aimed at financial professionals to help them navigate the crowded UK investment market. The centre of an extensive thought leadership / content marketing campaign. Case Study: Thought Leadership Showcases | 11
  12. 12. Customer Benefits Create, share and showcase expertise Promote the experts within their company and audience, make them accessible and give them new ways to collaborate. Create new revenue streams Monetise through advertising, sponsorship, subscriptions and ecommerce. Save money Bring new products and services to market at a fraction of the cost of in-house development. Realise rapid ROI Set-up in hours; launch in weeks, with out-of-the-box software. Reclaim their audience from social media Foster knowledge-sharing, networking and collaboration, under their brand. Increase customer loyalty and engagement Build a community. Get closer to their audience with new tools for interaction. Create beautiful multimedia content, from them and their audience Publish quickly and easily. Allow their audience to contribute too, and become part of their product. | 12
  13. 13. Flexible, Modular Feature Set Multimedia content authoring Content engagement tools Expert profiles & following Q&A Conversations Video chat Open & private rooms People & company directories Courses Access control/subscription management Ecommerce Built-in and integrated analytics | 13
  14. 14. Pre-Build • Product Development • UX & Design • Market Research Build Launch • Custom Development • Site Migrations & Launch • Commercial Strategy • Community Management • Commercialisation • Content Development More than a technology platform: Zapnito services
  15. 15. Why Now? A new category of software for a new stage of the internet | 15
  16. 16. Thank you