In this chapter, we consider some emerging trends in the ...


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

In this chapter, we consider some emerging trends in the ...

  1. 1. The Future of Tourism <ul><li>In this chapter, we consider some emerging trends in the tourism industry. </li></ul><ul><li>The future is noy certain but one think is: </li></ul><ul><li>International tourism receipts will jump from less than $500 billion in 2000 to $2 trillion in 2020. </li></ul>
  2. 2. The Shape of Coming Tourism Markets <ul><li>Two scenarios are condidered: </li></ul><ul><li>One scenario points to mass markets and “one size fits all” </li></ul><ul><li>The other points ho highly focused services targeted to meet the need of specific markets (adventure travelers p.406) </li></ul>
  3. 3. The Shape of Coming Tourism Markets <ul><li>In developing countries (Poland, Hungary, Vietnam, Brazil) many tourism services will market the need of mass tourism. </li></ul><ul><li>In developped countries (USA, Canada, Germany) we will continue to see mass-market tourism, but a “sophisticated travaler” market will increase. </li></ul><ul><li>China and India will become the top two countries for outbound tourism. </li></ul>
  4. 4. Increasing Size of the Mature Traveler Segment <ul><li>Explosion in the number of senior citizen </li></ul><ul><li>Many will have already traveled throughout their countries and in foreign countries </li></ul><ul><li>They are highly interested in vacation that imclude: 1. Healthy Food 2. Exercise 3. Intellectual stimulation 4. Great outdoor activities and “doing” instead of just seeing attractions </li></ul>
  5. 5. Increasing Size of the Mature Traveler Segment <ul><li>They want to travel with their children and grandchildren </li></ul><ul><li>They want to stay in resorts, all-suite hotels, cruises and second homes </li></ul><ul><li>Many of these second homes communities will offer assisted-living services </li></ul>
  6. 6. Increasing Size of Single Traveler <ul><li>Singles spend more on themselves than those living with others </li></ul><ul><li>Number of singles will invrease and the future looks bright forthe leisure market </li></ul><ul><li>Single travelers come in all shapes and size. In order to meet their social needs the internet and travel agencies will make possible for single traveler to find a travel companion. </li></ul>
  7. 7. Winter Tourism <ul><li>The focus will be on development of winter sports resorts not limiting the market to skiing and snowbparders, but also on winter theme parks that offer plenty to do for the expanding nonskier market </li></ul><ul><li>Winter resorts will expand their entertainment and sport offerings during the other three seasons </li></ul><ul><li>There will be a need to look at the mountain as a year-round tourism resource and add desirable alternative (paraglading) </li></ul>
  8. 8. Business Travelers <ul><li>Current trends support the possibility of a decraese or increase of business travelers </li></ul><ul><li>Improvement in communication, in computer networking, satellite video image transmission, virtual conferencing could slow down the rate in business travel </li></ul><ul><li>More and more companies will be doing business with firms accross the world. The need for face to face meetings to build trustable relationship will increase </li></ul>
  9. 9. New Forms of Tourism <ul><li>The future will see an increase of Medical tourism, low cost cosmetic surgery, dentistry </li></ul><ul><li>Space Tourism </li></ul><ul><li>“ Slow tourism” will develop to escape the “accelerated life” of the 21st century, spas and rural destinations </li></ul>
  10. 10. The Future of Airlines <ul><li>Airlines passsenger will continue increase </li></ul><ul><li>Low cost airline companie will continue to develop </li></ul><ul><li>Development of airline alliances to gain greater brand recognition </li></ul>
  11. 11. Accelerating Technological Advances <ul><li>Communication technologies will make internal ordering and inventory more efficient through the use of wireless headsets (dining room, housekeeping, reception) </li></ul><ul><li>“ smart rooms” will be created to be cleaned by robot technology </li></ul><ul><li>Recycling product will be used to both save the earth’s resources and, reduce costs </li></ul>
  12. 12. Accelerating Technological Advances <ul><li>Increasing security and safety: cameras, body scan, finger print database... </li></ul><ul><li>Increase in size and speed of aircraft </li></ul><ul><li>Automobile will be more efficient, “smart highway” will provide hand free driving </li></ul><ul><li>High speed rail travel + Internet... </li></ul>