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WeChat Social Recruitment Part II - China Fortune 500 - 2014 [INFOGRAPHIC]

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Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research http://www.slideshare.net/MaximumEMG/we-chat-recruitment-infographic-slidesv2

Published in: Recruiting & HR
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WeChat Social Recruitment Part II - China Fortune 500 - 2014 [INFOGRAPHIC]

  1. 1. © 2014 Maximum Employment Marketing Group. All rights reserved. 1 WECHAT SOCIAL RECRUITMENT PART 2 – CHINA FORTUNE 500 MAXIMUM EMPLOYMENT MARKETING GROUP
  2. 2. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 2 WeChat Social Recruitment Part II By China Fortune 500 Companies in 2014 Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research ?
  3. 3. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 3 Companies with a WeChat recruitment account 23% of CHINA Fortune 500 companies HAVE a WECHAT RECRUITMENT ACCOUNT 53% 2 or more WeChat recruitment accounts
  4. 4. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 4 Company Type accounts 47% 39% 33% 23% 24% 16% 17% 18% TECHNOLOGY FINANCE OTHERS Industry Distribution TRANSPORTATION CONSTRUCTION MANUFACTURING AGRICULTURE CONSUMER GOODS MEDICAL11%
  5. 5. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 5 Recruitment WeChat account type 74% Subscription 26% Service Account Account
  6. 6. Account WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 6 VERIFIED ACCOUNTS 46% VS NON VERIFIED ACCOUNTS 54%
  7. 7. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 7 Recruitment account active GHOST ACCOUNTS 12% 44% ACTIVE ACCOUNTS JAN!JUN
  8. 8. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 8 Posting Posting frequency frequency all recruitment recruitment accounts accounts Monthly posting frequency 12% 11% POST EVERY MONTH
  9. 9. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 9 Monthly posting frequency POSTS PER MONTH JUN AVERAGE POSTS BY MONTH MAY APR MAR FEB JAN 2.31 2.49 2.26 2.21 1.22 1.17 ON AVERAGE 1.94
  10. 10. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 10 Posting Content Posting Content 10% 6% CAMPAIGNS VIDEOS
  11. 11. WECHAT SOCIAL RECRUITMENT BY FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 11 44% NEARLY HALF OF THE WECHAT ACCOUNTS HAVE A CUSTOMISED MENU BAR. Custom Menu Bar
  12. 12. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 12 Career website & mobile optimalisation 44% Link to career website 53% mobile-FRIENDLY CAREER WEBSITE
  13. 13. WEBSITE WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 13 Supports Direct Application Through WeChat 10%
  14. 14. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 14 Happy to answer all your WeChat recruitment questions through enquiries@maximum.com or stay in touch via our Maximum WeChat
  15. 15. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 15 BROUGHT TO YOU BY

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