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We secure your future - Xian Janssen Pharmaceutical Ltd

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Define the employer value proposition of Xian-Janssen and develop strategies for internal and external communication of the EVP to raise the employees’ belief in the company’s future developments.

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We secure your future - Xian Janssen Pharmaceutical Ltd

  1. 1. 1© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved WE SECURE YOUR FUTURE CASE STUDY An employer branding campaign to raise the employees’ belief in the company’s future developments. Client Xian-Janssen 
 Region China 
 Date 2012 
 Keywords EVP Development Career Sites
  2. 2. 2© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved BACKGROUND With 25 years of history, Xian-Janssen is the number one OTC pharmaceutical company. Through their famous products, they have a high brand awareness. However, in recent years, Xian-Janssen faced the problem of high turn-over rates.
  3. 3. 3© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved BRIEF Define the employer value proposition of Xian-Janssen and develop strategies for internal and external communication of the EVP to raise the employees’ belief in the company’s future developments.
  4. 4. 4© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved SOLUTION Maximum defined Xian-Janssen’s employer value proposition after in-depth research among employees. The EVP was used as base for developing key visuals to communicate and activate the messages to an internal and external audience.
  5. 5. 5© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved EVP RESEARCH EVP finalization 5 employer values were defined after analysing the research results, caring, learning, passion, innovation and globalisation.
  6. 6. 6© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved T-SHIRTS A T-shirt with key visuals from the 5 employer values were delivered to each employee.
  7. 7. 7© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved MINI-SITE Maximum developed a mini site for the internal communication of the developed EVP. Employees were encouraged to upload their pictures wearing EVP T- shirts on the website and align the heartbeat on the T-shirt with heartbeat on the web page. Through lucky draws employees could win prizes.
  8. 8. 8© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved For more information, talk to me. Emile Mac Gillavry Managing Director T: +86 139 1811 0043 E: emile.mac.gillavry@maximum.com W: maximum.com/emile-mac-gillavry NEXT STEPS
  9. 9. 9© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved HONG KONG ROTTERDAM SHANGHAI SINGAPORE Room B117, B201 - B203 570 Huai Hai Xi Lu Shanghai 200052 People’s Republic of China T: +86 21 52 305 321 MAXIMUM.COM © 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.

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