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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
Presentation on how employers can engage ...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
It’s not about what you
think the student...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
WHY?
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
Why wouldn’t
candidates do exactly
the sa...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
HOW DO YOU KNOW?
Social media
already kno...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
PRIORITIES
Why only spend
social media
re...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
PRIORITIES
And not on
talent?
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
STATS	
  
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
SEARCH
Who are you looking for?
Diamonds ...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
SEARCH
Who are you looking for?
Passive
C...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.© 2014 Maximum Employment Marketing Group ...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.© 2014 Maximum Employment Marketing Group ...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.© 2014 Maximum Employment Marketing Group ...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
FIND
Who are you looking for?
Active
Cand...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
FIND
Who are you looking for?
Third Party...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
PURPOSE
What is your goal?
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
LOW HIGHSTUDENTS WANT TO TALK ABOUT
HIGH
...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
SOCIAL RECRUITMENT
IS NOT "
A JOB BOARD

...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
BE PREPARED
Make sure
you have a
plan and...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
BE PREPARED
Managing
crisis –
Admitting
m...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
DOES IT WORK?
Benchmark
with the
Social
R...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
Popularity (15%)
Number of fans
The numbe...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
DOES IT WORK?
Benchmark
with the
Social
R...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
DOES IT WORK?
Measure
with the
Social
Rec...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
DOES IT WORK?
Measure
with the
Social
Rec...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
Career website!
Social media
Career site
...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
CASE
Singapore
Government
Careers
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
Singapore Government Careers
CASE
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
CASE
DBS Bank
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
CASE
DBS Bank –
Careers
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
RECAP
Remember this:

§  GOALS
§  CONTE...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
In the end its about
concentrating on
rel...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
NEXT STEPS
For more information, talk to ...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
HONG KONG ROTTERDAM SHANGHAI SINGAPORE
Le...
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Graduates and Social Media

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Dive into rich data from Facebook, Twitter and LinkedIn to discover how employers engage with students and graduates in Singapore. We share cross industry insights, providing knowledge and inspiration, enabling you to improve your social recruitment efforts. Understand how the Social Recruitment Monitor empowers graduate recruiters to set and measure clear KPI's and benchmark against other competitors.

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Graduates and Social Media

  1. 1. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. Presentation on how employers can engage graduates on Facebook, Twitter and LinkedIn In Singapore. Introducing how the social recruitment Monitor empowers employers to set KPIs. By Jidi Guo Singapore – May 8, 2014 ENGAGE GRADUATES ON SOCIAL © 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
  2. 2. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. It’s not about what you think the students want or want the students to want. It’s about creating and assembling a collection of tools that captures the attention of people who truly care. - Paraphrase from Seth Godin
  3. 3. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. WHY?
  4. 4. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. Why wouldn’t candidates do exactly the same to you?
  5. 5. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. HOW DO YOU KNOW? Social media already knows " a lot about you as an employer Good and bad
  6. 6. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. PRIORITIES Why only spend social media resources on your products and consumers?  
  7. 7. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. PRIORITIES And not on talent?
  8. 8. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. STATS  
  9. 9. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. SEARCH Who are you looking for? Diamonds in the rough    
  10. 10. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. SEARCH Who are you looking for? Passive Candidates  
  11. 11. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved. SEARCH Who are you looking for? Every employee is a recruiter    
  12. 12. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved. SEARCH Who are you looking for? Grassroot Talent    
  13. 13. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved. SEARCH Who are you looking for? Influencers    
  14. 14. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. FIND Who are you looking for? Active Candidates    
  15. 15. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. FIND Who are you looking for? Third Party Recruiters    
  16. 16. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. PURPOSE What is your goal?
  17. 17. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. LOW HIGHSTUDENTS WANT TO TALK ABOUT HIGH EMPLOYERS WANT TO TALK ABOUT CONTENT SWEET SPOT Mission & vision Career develop- ment Recruitment process CSR Work Environment Salary MoviesPolitics CONTENT What to talk about? Not social without engaging content     *Topics in this matrix is an example.
  18. 18. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. SOCIAL RECRUITMENT IS NOT " A JOB BOARD © 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
  19. 19. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. BE PREPARED Make sure you have a plan and the right resources  
  20. 20. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. BE PREPARED Managing crisis – Admitting mistakes  
  21. 21. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. DOES IT WORK? Benchmark with the Social Recruitment Monitor™
  22. 22. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. Popularity (15%) Number of fans The number of people who have “liked” an organization’s career page. Growth of fans The percentage change in the number of people who “liked” an organisation’s career page since last week. Activity (30%) Number of posts The number of posts made by an organisation on its career page since last week. Interaction (55%) Engagement = sum of post likes, comments and shares. 55%   15%   30%   AGENDA Social Recruitment Monitor™ " Index explained
  23. 23. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. DOES IT WORK? Benchmark with the Social Recruitment Monitor™
  24. 24. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. DOES IT WORK? Measure with the Social Recruitment Monitor™ Dashboard
  25. 25. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. DOES IT WORK? Measure with the Social Recruitment Monitor™ Dashboard
  26. 26. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. Career website! Social media Career site ATS Clicks Applications Hires DOES IT WORK? Measure based on your Goals " – Example
  27. 27. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. CASE Singapore Government Careers
  28. 28. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. Singapore Government Careers CASE
  29. 29. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. CASE DBS Bank
  30. 30. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. CASE DBS Bank – Careers
  31. 31. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. RECAP Remember this: §  GOALS §  CONTENT §  MEASURE
  32. 32. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. In the end its about concentrating on relationships and not technologies © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved.
  33. 33. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. NEXT STEPS For more information, talk to me. Jidi Guo Marketing Manager T: +86 186 1632 3881 E: jidi.guo@maximum.com W: maximum.com/jidi-guo
  34. 34. © 2014 Maximum Employment Marketing Group ltd. (Hong Kong). All rights reserved. HONG KONG ROTTERDAM SHANGHAI SINGAPORE Level 30 Singapore Land Tower 50 Raffles Place Singapore 048623 T: + 65 6632 3552 MAXIMUM.COM © 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.

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