The 7 Pillars of Effective Dashboards

1,467 views

Published on

An overview of how to create effective dashboards on Maximizer CRM

Published in: Technology, Business

The 7 Pillars of Effective Dashboards

  1. 1. 11:00AM PT / 2:00PM ET PC Audio Broadcast is Available Conference Call: 1-877-668-4493 Meeting Number: 668 817 689
  2. 2. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Agenda • 7 best practices for creating effective dashboards – that work! • Common mistakes you REALLY want to avoid • Identifying the metrics that matter most to your business • The basics of ensuring Maximizer dashboards are effective
  3. 3. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Today’s Speakers Neal Cranna Maximizer CRM Marketing Director David Costin Maximizer CRM Solution Architect
  4. 4. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM The Dashboard Promise Definition: “A graphical summary of various pieces of important information, typically used to give an overview of a business”
  5. 5. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Dashboard Reality?
  6. 6. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Is Failure an Option?
  7. 7. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Our Goal Today
  8. 8. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM
  9. 9. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Our Goal Today
  10. 10. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM
  11. 11. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM 5 Steps to a New KPI (Demo) - Setting up searches to highlight your KPI - Using the dashboard wizard - Creating an indicator - Using searches to anchor indicators - Setting the click-thru
  12. 12. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Sample Dashboard
  13. 13. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Building Dashboards You can set up indicators to access Address Book information in the following ways: • Saved searches – You can link indicators with existing searches in the search catalog. • SQL metrics – Your administrator can set up SQL queries that report on any information in your Address Book. • Filters – You can specify filters for activities and quotas and return information on the entries that match the filters.
  14. 14. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Building Dashboards The indicator can report on the entries in the following ways: Average Minimum Maximum Range Record count Sum
  15. 15. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM
  16. 16. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Simple Easy Access • Accessibility is critical – reliable and easy access to specific metrics • Is the data visible to everyone that needs it – different access rights • Avoid duplication of multiple dashboards measuring the same thing
  17. 17. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Mistake: Starting with the Complex • Overly ambitious dashboards which attempt to capture every business challenge • Spending months trying to get the ideal series of dashboards completed • Losing the needle in a haystack of data
  18. 18. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Keep it Accurate • Can you ensure accuracy? Dashboards quickly become fact. • Can the metric be measured somewhere else? • How often does it need to be refreshed? • What is optimal within Maximizer?
  19. 19. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM
  20. 20. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Choose Metrics that Matter • Does the metric connect to a specific objective? • Does the metric actually reflect contribution or behavior which supports an objective? • Can it be a systematic and on-going measurement?
  21. 21. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Mistake: No One ‘Gets’ the Metrics • Easily understood to you, might not translate to the organization • Disconnect between company KPI and real life • Metrics ask to much of the data • A business intelligence (BI) question in a dashboard package
  22. 22. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Keep it Visual • Fast and easy to read – a picture is worth a thousand questions • Easily consumed „chunks‟ of visual data – support visual perception • Pass the quick eyeball test – do the components tell a clear story
  23. 23. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Sample Dashboard
  24. 24. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM What does a pilot need?
  25. 25. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Mistake: Dashboard Clutter • Showing flashy visuals that actually hurt comprehension • Keep 3-D visuals at the movies • Stuffing as many indicators as possible onto one screen • Trying to show to much data • The never ending pie chart
  26. 26. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Mistake: Dashboard Clutter
  27. 27. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Make it Actionable • Drilldown on indicators to view results and take action • Visual alerts to flag actionable tasks or crucial activities • Support standard KPI‟s with „action‟ dashboards for individuals
  28. 28. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Mistake: Not Keeping it Current • Ignoring the resources involved in maintaining dashboards • Not prioritizing the update and reviewing metrics • Are they still relevant and impactful? • Avoid stale dashboard syndrome • Kills engagement and company buy in
  29. 29. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Mistake: Not Keeping it Current
  30. 30. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Make it Mobile • Growing number of out of office hours by all employees • Keep metrics in front of key executives and ownership • Maintain consistency of key objectives and take action remotely
  31. 31. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM
  32. 32. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Sample Dashboard
  33. 33. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Metrics Screening Criteria  Aligned with strategic objectives  Influenced by the enterprise  Actionable  Simple  Credible  Integrated  Measurable  Cost-Effective to Access Source: Protivia.com
  34. 34. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Sales Performance Metrics
  35. 35. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Customer Service Metrics
  36. 36. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Inbound Marketing Metrics
  37. 37. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Individual Dashboards and Alerts
  38. 38. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Dashboard Cheat Sheet
  39. 39. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Are you leveraging your investment?
  40. 40. © 2014 Maximizer Software Inc.WWW.MAXIMIZER.COM Ready to chat? Email: info@maximizer.com Call: 1-800-804-6299 Visit: www.maximizer.com/blog

×