1.
Grow your app from Zero to
200.000 users with ASO.
MyFitFeed Case Study

2.
Why ASO (App Store Optimization)?
“While some are looking for specific apps, like Snapchat, others come
with only a broad notion of what they are interested in, like “horror games”
or “selfie apps”. These broad searches by topic represent nearly
half of the queries in Play Store, so it’s critical to find the most
relevant apps.“
- Article by Google: App Discovery with Google Play
“Search plays a huge role in how users discover and
download content on the App Store. Learn how you can impact
your search result ranking to help users easily find and download your app
and in-app purchases.”
- Official Statement by Apple: Optimizing for App Store Search
Official Search Ads
page by Apple

3.
Which app did we optimize?
MyFitFeed - Because 80% of your success is
made in the kitchen
● App about fitness nutrition
○ To help people find the best fitness recipes
● Focus on DACH market
● Available for iOS and Android
● ASO focus on Google Play
● App started from Scratch

4.
Our Objective:
Reach more organic users with ASO
The Goal:
● Increasing the Organic Traction
● To get more users download the app from search in the app
stores
The beginning:
● MyFitFeed started with 0 downloads
● Focused on getting German speaking users
The Challenge:
● We challenged ourselves reaching this result without
spending any money on ads or external marketing
campaigns

5.
The ASO Process in a nutshell
App Market Analysis (To determine ASO potential)
Keyword-Brainstorming
Keyword-Analysis
Keyword-Optimization (KWO):
Creating ASO optimized
metadata (title, short-title,
description, dev-name, IAP etc.)
Implementing metadata
Conversion-Rate Optimization (CRO):
Analyze Positioning & Target Group
Create Conversion Assets (icon,
screenshots, descriptions)
Implementing and Uploading
Conversion Assets
Measuring results and beginning the ASO cycle

6.
We achieved top 1 keyword rankings for highly
relevant keywords to our target group

7.
From 10 to 100 to 1200 downloads a day…
After continuous iterations organic traction catched up
Downloads a day
Google Play download chart of MyFitFeed
Please note that the results may vary based on your niche, target group and category

8.
Rising up with Organic Traction
500
250
84
25
50
17 40
September
(Release)
November
October December
January
February
March
Top 20 for Health
& Fitness in DE
We were rising up the charts quickly with the help
of ASO

9.
The Key to our success were high rankings for a lot
of long-tail keywords relevant to our target group

10.
We have grown MyFitFeed to a substantial user
base with ASO
~190.000 total users in
1 year
10.000 downloads per
month
25.000 active
installations

11.
So what can you do to achieve
the same for your app?
If you embrace the following principles you
will be ahead of 80% of all other apps:
● You have to know how the algorithms work
and which factors you can leverage
● ASO ≠ SEO
○ ASO requires a different mindset, you
cannot setup multiple web pages or
influence your link juice there are
different rules in the app stores
● ASO is a process
○ You cannot do ASO once and expect it
to work, it is an iterative process

12.
Some of our happy clients:
Asana Rebel arise LendstarPantaflix moodpath
“There aren’t many people that
know the app stores better than
us. Get a strong partner for your
app business.”
- Maximilian Lehmann
Founder of ASO-Perform-Apps,
Top 50 ASO by BusinessofApps
Get in touch