TNS Maxim Shlyapnev 174M

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TNS Maxim Shlyapnev 174M

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TNS Maxim Shlyapnev 174M

  1. 1. TNSTaylor Nelson SofresA Kantar Group Company<br />Homework#04<br />Maxim V. Shlyapnev<br />174M Group<br />
  2. 2. TNS Worldwide<br />TNS is a global market information and insight group founded in 1994<br />TNS specializes on media and advertisement researches<br />Money turnover in 2007 - 1,6 billion $<br />TNS works in 80 countries<br />TNS has 15 000 employees<br />Headquarter -London, Great Britain<br />From the autumn 2008 TNS is a part of international research group Kantar<br />The 3rd research company by sales in 2006<br />
  3. 3. TNS research sectors<br />IT and Telecommunication<br />Media<br />Auditory measurement<br />Media monitoring<br />Multimedia projects<br />Special media researches<br />FMCG<br />Automotive<br />Financial services and B2B<br />
  4. 4. TNS offers expertise<br />Retail & shopper insights<br />Stakeholder management<br />New product development and innovation<br />Brand and Communication<br />Mystery shopping<br />Online research<br />Qualitative research<br />
  5. 5. TNS market research methods<br />Audience Measurement <br />Automotive <br />Brand and Communications <br />Continuous Consumer Panels <br />Custom Research <br />Finance <br />FMCG (CPG) <br />Healthcare <br />Interactive research (inc. Access Panels) <br />Media <br />Product Development and Innovation <br />Opinion Polling <br />Political and Social <br />Retail & Shopper <br />Stakeholder Management <br />Technology <br />
  6. 6. TNS offers free information (Russia)<br />Base research results of basic media channels (http://www.tns-global.ru/rus/data/ratings/index.wbp)<br />Television<br />Radio<br />Press<br />Internet (You can get monthly report called “Web Index”, that contains <br />Advertising monitoring results (http://www.tns-global.ru/rus/data/monitoring/)<br />
  7. 7. TNS free monthly WebIndex Russia<br />http://www.tns-global.ru/rus/projects/media/asmi/inet/Reports/<br />
  8. 8. TNS free monthly WebIndex Russia contains<br />Russian Internet audience at all <br />Absolute value of internet audience<br />Dynamics of internet audience<br />Places where people using internet<br />Type of connection<br />Length of using internet<br />Social-demographic portrait of internet user<br />Audience of 150 russianinternet projects<br />
  9. 9. TNS free worldwide MobileLife and DigitalLife projects<br />Digital Life Project - http://discoverdigitallife.com/<br />Mobile Life Project http://discovermobilelife.com/<br />
  10. 10. Any questions?<br />texniz@gmail.com<br />Twitter@texniz<br />

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