Branded Apps Market Research (Maxim V Shlyapnev 174M)

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Branded Apps Market Research (Maxim V Shlyapnev 174M)

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Branded Apps Market Research (Maxim V Shlyapnev 174M)

  1. 1. Market of branded mobile applications.<br />Homework<br />Maxim V. Shlyapnev<br />174M Group<br />
  2. 2. Introduction<br />Object – mobile application market<br />Subject – branded mobile applications<br />Main idea –research of foreign and russian branded application market can help us to make a decision – can we invest resources to create mobile branded application service now<br />
  3. 3. Most popular application categories (AppStore)<br />
  4. 4. Using mobile application vs. mobile brousing<br />
  5. 5. Categories share of branded apps market<br />
  6. 6. Value for consumer<br />Information<br />Utility<br />Entertainment and funny stuff<br />Subsidization or discount<br />Virtualization<br />Community and communication<br />Quest<br />Any combination<br />
  7. 7. Market players<br />Application developing studios<br />Advertising agencies (hires developers)<br />Developing brokerage (exicon.mobi)<br />Web-platforms, that makes possible to make own unique branded application yourself<br />
  8. 8. www.Digital-Luxury.com(agency)<br />Digital luxury group is advertising agency, that develops branded applications for luxury brands<br />Has big portfolio of developed applications and advertising companies (http://www.slideshare.net/IC_Agency/i-phone-apps-luxury-brands)<br />http://www.crunchbase.com/company/digital-luxury-group-dlg<br />
  9. 9. www.Exicon.mobi (Brokerage)<br />Brokerage service that connects API’s developers and consumers<br />Exicon makes researches of branded application markets (for example, Health, Retail, Airlines)<br />Developing costs 6% of total project budget<br />
  10. 10. AppBaker.com (service)<br />Service to easy create own personalized branded applications for iPhone platform<br />Has a number of predefined templates<br />Service uses subscription business-model<br />http://www.crunchbase.com/company/app-baker<br />
  11. 11. Apps.Webtrends.com (service)<br />Webtrends is web analytics agency<br />http://apps.webtrends.com/ gives a simple way to create own branded app in social networks, but now company Is testing a tool to easy create branded mobile application for mobile platform<br />Business-model – subscription<br />http://www.crunchbase.com/company/webtrends<br />
  12. 12. www.Phunware.com (service)<br />It’s a developing studio and service in one<br />Company presents two products<br />brandME™ Mobile Experience Framework<br />PRAISE™ Mobile Experience Platform<br />http://www.crunchbase.com/company/phunware-inc<br />
  13. 13. www.SplickIt.com (service)<br />Service that make possible customized restaurant and cafe mobile applications<br />It’s an example of specialized branded mobile application<br />Developer presents versions for iPhone and Android<br />
  14. 14. Russian market members<br />Vstrecher.ru (developing studio)<br />Design.ru (design & developing studio)Mobile app for Ozon.ru<br />
  15. 15. Any questions?<br />texniz@gmail.com<br />Twitter@texniz<br />

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