Hey, Martin Williams
                                                                                                     ...
Michael Simon
                    Sept. 11, 2009
         Copywrite, All Rights Reserved 2009.
                           ...
For me, life is the art of learning things the hard way.  Which is why my life has matured
                             th...
Michael Simon
                    Sept. 11, 2009
         Copywrite, All Rights Reserved 2009.
                           ...
1. CONVERSATION _Creating lasting relations

                                  2. INTERACTION_Give to receive


          ...
Michael Simon
                    Sept. 11, 2009
         Copywrite, All Rights Reserved 2009.
                           ...
This may or may not be a birds-eye view of
                                    a crap-shoot.


                           ...
!"##$%
                    Michael Simon
                    Sept. 11, 2009
         Copywrite, All Rights Reserved 2009.
...
!"##$%   It’s a zero




                    Michael Simon
                    Sept. 11, 2009
         Copywrite, All Righ...
!"##$%   It’s a zero




                    Michael Simon
                    Sept. 11, 2009
         Copywrite, All Righ...
!"##$%
                                                HELL-0 is first and for-most a reminder.
                           ...
!"##$%
                                                HELL-0 is first and for-most a reminder.
                           ...
!"##$%
                                                HELL-0 is first and for-most a reminder.
                           ...
!"##$%
                                                HELL-0 is first and for-most a reminder.
                           ...
!"##$%
                                                HELL-0 is first and for-most a reminder.
                           ...
!"##$%
                                                HELL-0 is first and for-most a reminder.
                           ...
!"##$%
                                                HELL-0 is first and for-most a reminder.
                           ...
!"##$%
                                                HELL-0 is first and for-most a reminder.
                           ...
HELL-0




                    Michael Simon
                    Sept. 11, 2009
         Copywrite, All Rights Reserved 20...
HELL-0



                      When two people meet...

                    Michael Simon
                    Sept. 11, 2...
HELL-0
                                                They may;

                                                1_ Never...
HELL ZERO




                    Michael Simon
                    Sept. 11, 2009
         Copywrite, All Rights Reserved...
HELL ZERO



                      There cant be good w/out the bad...

                    Michael Simon
                ...
HELL ZERO
                                          I study the logic of both
                                         goo...
HELL ZERO                                                             Looking at an ad, using deductive
                  ...
HELL ZERO




                    Michael Simon
                    Sept. 11, 2009
         Copywrite, All Rights Reserved...
HELL ZERO
                                                “You can’t appreciate the top, if you didn’t
                   ...
HELL ZERO
                                                  “You can’t appreciate the top, if you didn’t
                 ...
HELL ZERO
                                                  “You can’t appreciate the top, if you didn’t
                 ...
!"##$%
                    Michael Simon
                    Sept. 11, 2009
         Copywrite, All Rights Reserved 2009.
...
With this new company, I hear-by demand a higher
                                                quality of advertising fr...
MY GOAL:

                    Michael Simon
                    Sept. 11, 2009
         Copywrite, All Rights Reserved 200...
MY GOAL:                    To get better over time. As a creative and a person.




                    Michael Simon
   ...
Michael Simon
                    Sept. 11, 2009
         Copywrite, All Rights Reserved 2009.
                           ...
Michael Simon
                    Sept. 11, 2009
         Copywrite, All Rights Reserved 2009.
                           ...
1_ Facebook.com
                                                2_ Evite.com
                                             ...
EVENT HAND-OUT_




                    Michael Simon
                    Sept. 11, 2009
         Copywrite, All Rights Re...
THANKS FOR LISTENING_

                    Michael Simon
                    Sept. 11, 2009
         Copywrite, All Rights...
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Personal Branding_Presented to Martin Williams Agency

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Personal Branding_Presented to Martin Williams Agency

  1. 1. Hey, Martin Williams Assignment_o1 Brand Yourself Michael Simon • Sept. 11, 2009 • Copywrite, All Rights Reserved 2009. Friday, September 11, 2009
  2. 2. Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. WHO AM I?_02 Friday, September 11, 2009
  3. 3. For me, life is the art of learning things the hard way.  Which is why my life has matured through the following disciplines:  As a rock climbing professional, a psychology major, and an advertising design student. Translated into problem solving, understanding personality, and bringing them all together for mass-conversation. Basically, I want to be fully capable of meeting the demands of the present world and if necessary, to compensate for future change.  Which is why my work directly relates to my experience.  Unrefined, but always getting better. Most importantly, I will always be a student of advertising. Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. WHO AM I?_02 Friday, September 11, 2009
  4. 4. Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. WHAT I KNOW_03 Friday, September 11, 2009
  5. 5. 1. CONVERSATION _Creating lasting relations 2. INTERACTION_Give to receive 3. ENVIRONMENT_Be relevant, get noticed 4. NEW_Try something different 5. NUERAL TRANSMITTERS_Don’t forget the shit “above.” Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. WHAT I KNOW_03 Friday, September 11, 2009
  6. 6. Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. ADVERTISING NOW_04 Friday, September 11, 2009
  7. 7. This may or may not be a birds-eye view of a crap-shoot. But, I haven’t made up my mind yet... Advertising is many things. To the client, it’s my understanding that measurements (analytics) are more important than lasting relationships. The number of people that rolled their mouse over your ad, were probably just on their way to open their mail. Which is their first priority in that user-interface. Blogging however, is in my opinion, one of the most authentic forms of conversation on the internet. Other forms of social media however, I’m Michael Simon so sure about. not Sept. 11, 2009 Copywrite, All Rights Reserved 2009. ADVERTISING NOW_04 Friday, September 11, 2009
  8. 8. !"##$% Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. REMINDER_05 Friday, September 11, 2009
  9. 9. !"##$% It’s a zero Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. REMINDER_05 Friday, September 11, 2009
  10. 10. !"##$% It’s a zero Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. REMINDER_05 Friday, September 11, 2009
  11. 11. !"##$% HELL-0 is first and for-most a reminder. It’s a zero Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. REMINDER_05 Friday, September 11, 2009
  12. 12. !"##$% HELL-0 is first and for-most a reminder. It’s a zero We'll, actually it's two reminders. Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. REMINDER_05 Friday, September 11, 2009
  13. 13. !"##$% HELL-0 is first and for-most a reminder. It’s a zero We'll, actually it's two reminders. Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. REMINDER_05 Friday, September 11, 2009
  14. 14. !"##$% HELL-0 is first and for-most a reminder. It’s a zero We'll, actually it's two reminders. HELLO Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. REMINDER_05 Friday, September 11, 2009
  15. 15. !"##$% HELL-0 is first and for-most a reminder. It’s a zero We'll, actually it's two reminders. HELLO (CONVERSATION) Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. REMINDER_05 Friday, September 11, 2009
  16. 16. !"##$% HELL-0 is first and for-most a reminder. It’s a zero We'll, actually it's two reminders. HELLO (CONVERSATION) Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. REMINDER_05 Friday, September 11, 2009
  17. 17. !"##$% HELL-0 is first and for-most a reminder. It’s a zero We'll, actually it's two reminders. HELLO HELL ZERO (CONVERSATION) Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. REMINDER_05 Friday, September 11, 2009
  18. 18. !"##$% HELL-0 is first and for-most a reminder. It’s a zero We'll, actually it's two reminders. HELLO HELL ZERO (CONVERSATION) (LOGIC) Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. REMINDER_05 Friday, September 11, 2009
  19. 19. HELL-0 Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. CONVERSATION_06 Friday, September 11, 2009
  20. 20. HELL-0 When two people meet... Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. CONVERSATION_06 Friday, September 11, 2009
  21. 21. HELL-0 They may; 1_ Never speak to each other again. (sometimes preferred) 2_ Occasionally speak, but never get together. (Typical) 3_ Progressively get together on a regular basis. (continued stimuli) When two people meet... 4_ unmentionable... Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. CONVERSATION_06 Friday, September 11, 2009
  22. 22. HELL ZERO Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. LOGIC_07 Friday, September 11, 2009
  23. 23. HELL ZERO There cant be good w/out the bad... Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. LOGIC_07 Friday, September 11, 2009
  24. 24. HELL ZERO I study the logic of both good and bad advertising. There cant be good w/out the bad... Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. LOGIC_07 Friday, September 11, 2009
  25. 25. HELL ZERO Looking at an ad, using deductive reasoning, can help me grow as a creative. I can use what I’ve learned to better my I study the logic of both future projects. Always in the hopes good and bad advertising. that I’m moving towards perfection. But, to make the perfect ad. I have to remember everything I’ve experienced. And, more importantly, how I experienced it. There cant be good w/out the bad... Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. LOGIC_07 Friday, September 11, 2009
  26. 26. HELL ZERO Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. WHY HELL ZERO_08 Friday, September 11, 2009
  27. 27. HELL ZERO “You can’t appreciate the top, if you didn’t work your way up from the bottom” Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. WHY HELL ZERO_08 Friday, September 11, 2009
  28. 28. HELL ZERO “You can’t appreciate the top, if you didn’t work your way up from the bottom” HELL ZERO Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. WHY HELL ZERO_08 Friday, September 11, 2009
  29. 29. HELL ZERO “You can’t appreciate the top, if you didn’t work your way up from the bottom” HELL A constant reminder of what NOT to do. ZERO The beginning of a scale that rates performance. If your advertising is a ZERO, maybe you should visit all the above... You get the point Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. WHY HELL ZERO_08 Friday, September 11, 2009
  30. 30. !"##$% Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. BETTER ADVERTISING_09 Friday, September 11, 2009
  31. 31. With this new company, I hear-by demand a higher quality of advertising from myself, now and in the future. Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. BETTER ADVERTISING_09 Friday, September 11, 2009
  32. 32. MY GOAL: Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. EVOLUTION_10 Friday, September 11, 2009
  33. 33. MY GOAL: To get better over time. As a creative and a person. Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. EVOLUTION_10 Friday, September 11, 2009
  34. 34. Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. STATIONARY SYSTEM_11 Friday, September 11, 2009
  35. 35. Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. BYOM PARTY_12 Friday, September 11, 2009
  36. 36. 1_ Facebook.com 2_ Evite.com 3_ print hand-outs Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. BYOM PARTY_12 Friday, September 11, 2009
  37. 37. EVENT HAND-OUT_ Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. BYOM PARTY_13 Friday, September 11, 2009
  38. 38. THANKS FOR LISTENING_ Michael Simon Sept. 11, 2009 Copywrite, All Rights Reserved 2009. CHEERS_14 Friday, September 11, 2009

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