Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
CMB Partner Office Hours
Today’s Presentation:
“Planning the Structure of
Your Inbound Marketing
Agency”
Every Tuesday & T...
What is the CMB
Community?
A team of inbound marketing agencies that are trained to use the Content Marketer’s
Blueprint a...
Today’s Schedule
15 minutes: Slide Presentation
45 minutes: CMB Partner Open Q&A

www.contentmarketingblueprint.com
After the Webinar
Webinar recording, slides and blog article
www.contentmarketingblueprint.com

www.contentmarketingbluepr...
Today’s Question
What services should I keep in-house vs outsource?

www.contentmarketingblueprint.com
#1 Nail down your value
proposition
Innovative Marketing
Resources will grow you
business by generating
new qualified lead...
#2 Document all the talent you
may need.
 Copywriter
 Video Marketing

Specialist

 Search Engine

Optimization Special...
#3 What type of agency are you
trying to build?

 Full Service: We do

everything
 Specialized with partnerships
 One m...
Full Service: We do
Everything!
 Only works when you have a large client base
 Heavy investment in employees

www.conten...
Specialized with Partnerships

 Keep your core services in house (aligned with your value

proposition).
 Outsource the ...
In House Talent
Innovative Marketing Resources will grow you business by generating
new qualified leads online, and nurtur...
Partnerships & Freelancers
Innovative Marketing Resources will grow you business by generating
new qualified leads online,...
Next Session: Tuesday
th @3pm
January 14
“Onboarding & Project Management”
Guest Speaker: Chris Handy, ThinkHandy
Signup a...
Upcoming SlideShare
Loading in …5
×

Planning the structure of your inbound marketing agency

2,222 views

Published on

Every growing inbound marketing agency is faced with the same question: who to hire in-house and what to outsource to strategic partners.

Published in: Business, News & Politics
  • Be the first to comment

Planning the structure of your inbound marketing agency

  1. 1. CMB Partner Office Hours Today’s Presentation: “Planning the Structure of Your Inbound Marketing Agency” Every Tuesday & Thursday @3pm Eastern www.contentmarketingblueprint.com www.contentmarketingblueprint.com
  2. 2. What is the CMB Community? A team of inbound marketing agencies that are trained to use the Content Marketer’s Blueprint as a sales and service model for their clients. www.contentmarketingblueprint.com
  3. 3. Today’s Schedule 15 minutes: Slide Presentation 45 minutes: CMB Partner Open Q&A www.contentmarketingblueprint.com
  4. 4. After the Webinar Webinar recording, slides and blog article www.contentmarketingblueprint.com www.contentmarketingblueprint.com
  5. 5. Today’s Question What services should I keep in-house vs outsource? www.contentmarketingblueprint.com
  6. 6. #1 Nail down your value proposition Innovative Marketing Resources will grow you business by generating new qualified leads online, and nurturing them to a point of sale. www.contentmarketingblueprint.com
  7. 7. #2 Document all the talent you may need.  Copywriter  Video Marketing Specialist  Search Engine Optimization Specialist  Paid Advertising Specialist  Brand Journalist  Social Media Specialist  Website Designer  E-Mail Marketing  Website Developer  Lead Generation Specialist  Marketing Manager Source: Inbound Marketing Fishing Teams, PureDriven blog Specialist www.contentmarketingblueprint.com
  8. 8. #3 What type of agency are you trying to build?  Full Service: We do everything  Specialized with partnerships  One man shop www.contentmarketingblueprint.com
  9. 9. Full Service: We do Everything!  Only works when you have a large client base  Heavy investment in employees www.contentmarketingblueprint.com
  10. 10. Specialized with Partnerships  Keep your core services in house (aligned with your value proposition).  Outsource the rest to trusted partners. www.contentmarketingblueprint.com
  11. 11. In House Talent Innovative Marketing Resources will grow you business by generating new qualified leads online, and nurturing them to a point of sale.  Content Manager  Manages freelance writers  Conducts interviews  Quality control  Marketing Manager (Consultant)  Project management skills (managing partnerships and clients)  Industry knowledge: SEO, lead gen, email marketing, YOUR STRATEGY www.contentmarketingblueprint.com
  12. 12. Partnerships & Freelancers Innovative Marketing Resources will grow you business by generating new qualified leads online, and nurturing them to a point of sale.  Copywriters    Zerys WriterAccess Social Media Agency  SocialEars (trend software)  SLA-eConsulting Content Agency     Penrocket (Division of Square2Marketing)  Inbound Central   Inbound Design Studio Market 8 Media Junction www.contentmarketingblueprint.com   Google ad network  Website Design Agency  Paid Advertising Freelancer Re-targeter Video Freelancer
  13. 13. Next Session: Tuesday th @3pm January 14 “Onboarding & Project Management” Guest Speaker: Chris Handy, ThinkHandy Signup at: www.contentmarketingblueprint.com/webinars www.contentmarketingblueprint.com

×