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Design Growth (2018 in Ukraine)

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Quick follow-up on our 1-year-watching local (UA) community of designers and design managers. Some good (a lot more designers) and some sad (low average level) news, but things are rather good, so looking forward to 2019!

Talk was originally presented Oct15 2018 @TheGradient (Lviv, Ukraine).
For details on UA design community, please contact hi@apollo-design.center with subject "UA Designers"

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Design Growth (2018 in Ukraine)

  1. 1. Source: Behance.com (Adobe company) Let’s Talk: Design Growth
  2. 2. Let’s Talk: Design Growth Now: Why & Where? Early 2019: Teaser inside Max Tkachuk Co-founder, Managing Partner @ Apollo Design Center
  3. 3. Max Tkachuk @paz0r 15 years of product design & mgmt Education: ZNTU – Software Development (MS) 2001-2006 Nielsen Norman Group – Usability Week, 2008 Prof. Evolution: From developer to front-end to visual designer to web architect to mobile architect to product designer to product (design) manager to founder
  4. 4. Max Tkachuk @paz0r 15 years of product design & mgmt Selected Professional Experiences: 2018 Apollo Design Center – co-founder, partner 2016 DreamTeam.gg – design architect 2015 Form.com – platform design chief 2014 Vox Player – “Loop” mvp design concept 2012 Macpaw – “DevMate” product design 2011 Frog Design – contract designer 2007 Korrespondent.net – senior web designer 2006 Ecommerce.com – web designer
  5. 5. 30+ Iterative Design Workshops IT Arena / Codefest / UXRussia / ProfsoUX / WUD Author of Product Design Training • 25 graduates • 20 embraced “product” design mindset • 50% changed employer • 25% of students are non-designers Leading UA Design Speaker 2011-2015 Best design talk awards 3x: UXRuassia, Codefest, ProfsoUX. Max Tkachuk @paz0r 15 years of product design & mgmt
  6. 6. Алексей Иванкин CEO at Opendatabot Co-founder, CFO at 908.vc ” ”
  7. 7. Алексей Иванкин CEO at Opendatabot Co-founder, CFO at 908.vc ” ”
  8. 8. Developer + Designer is not about Ukraine.Yet. Ukraine is new India. 100k software developers 5k software designers
  9. 9. Developer + Designer Decentralized management means good cross-functional teams are just a matter of time
  10. 10. Developer + Designer Both designer and developer are inevitable couple of cross-functional team.
  11. 11. Developer + Designer Cross-functional team means Service Design gets fast adoption by every team member.
  12. 12. We’ll get Tech: --------------------------------------------------------------------------------------------------------------------
  13. 13. We’ll get Tech: -------------------------------------------------------------------------------------------------------------------- All platforms redesigned Real-time context / RTOS Interconnected / Wireless IoT est. 25-50 bn. devices AI / ML / AR / VR / UI on evr. Socio-tech. systems design
  14. 14. We’ll get Tech: -------------------------------------------------------------------------------------------------------------------- All platforms redesigned Real-time context / RTOS Interconnected / Wireless IoT est. 25-50 bn. devices AI / ML / AR / VR / UI on evr. Socio-tech. systems design
  15. 15. We’ll get Tech: -------------------------------------------------------------------------------------------------------------------- All platforms redesigned Real-time context / RTOS Interconnected / Wireless IoT est. 25-50 bn. devices AI / ML / AR / VR / UI on evr. Socio-tech. systems design
  16. 16. We’ll get Tech: -------------------------------------------------------------------------------------------------------------------- All platforms redesigned Real-time context / RTOS Interconnected / Wireless IoT est. 25-50 bn. devices AI / ML / AR / VR / UI on evr. Socio-tech. systems design
  17. 17. We’ll get Tech: -------------------------------------------------------------------------------------------------------------------- All platforms redesigned Real-time context / RTOS Interconnected / Wireless IoT est. 25-50 bn. devices AI / ML / AR / VR / UI on evr. Socio-tech. systems design
  18. 18. We’ll get Tech: -------------------------------------------------------------------------------------------------------------------- All platforms redesigned Real-time context / RTOS Interconnected / Wireless IoT est. 25-50 bn. devices AI / ML / AR / VR / UI on evr. Socio-tech. systems design
  19. 19. We’ll get Tech: -------------------------------------------------------------------------------------------------------------------- All platforms redesigned Real-time context / RTOS Interconnected / Wireless IoT est. 25-50 bn. devices AI / ML / AR / VR / UI on evr. Socio-tech. systems design -------------------------------------------------------------------------------------------------------------------- So much more to screw!
  20. 20. We’ll get Tools: --------------------------------------------------------------------------------------------------------------------
  21. 21. We’ll get Tools: -------------------------------------------------------------------------------------------------------------------- Des.ops give design a chance Service Design goes public Inclusion inside and outside Product-Service-Systems Much better Des + Dev coop. Remote Work Options
  22. 22. We’ll get Tools: -------------------------------------------------------------------------------------------------------------------- Des.ops give design a chance Service Design goes public Inclusion inside and outside Product-Service-Systems Much better Des + Dev coop. Remote Work Options
  23. 23. We’ll get Tools: -------------------------------------------------------------------------------------------------------------------- Des.ops give design a chance Service Design goes public Inclusion inside and outside Product-Service-Systems Much better Des + Dev coop. Remote Work Options
  24. 24. We’ll get Tools: -------------------------------------------------------------------------------------------------------------------- Des.ops give design a chance Service Design goes public Inclusion inside and outside Product-Service-Systems Much better Des + Dev coop. Remote Work Options
  25. 25. We’ll get Tools: -------------------------------------------------------------------------------------------------------------------- Des.ops give design a chance Service Design goes public Inclusion inside and outside Product-Service-Systems Much better Des + Dev coop. Remote Work Options
  26. 26. We’ll get Tools: -------------------------------------------------------------------------------------------------------------------- Des.ops give design a chance Service Design goes public Inclusion inside and outside Product-Service-Systems Much better Des + Dev coop. Remote Work Options
  27. 27. We’ll get Tools: -------------------------------------------------------------------------------------------------------------------- Des.ops give design a chance Service Design goes public Inclusion inside and outside Product-Service-Systems Much better Des + Dev coop. Remote Work Options -------------------------------------------------------------------------------------------------------------------- But. What about better us?
  28. 28. Weak average designer context: --------------------------------------------------------------------------------------------------------------------
  29. 29. Weak average designer context: -------------------------------------------------------------------------------------------------------------------- Merge of IT jobs/disciplines Design is expanding fast Much much more Designers Zero respect to usability Out-staffing = Slavery Ukraine stagnates
  30. 30. Weak average designer context: ------------------------------------------------------------------------------------------------------------------- Merge of IT jobs/disciplines Design is expanding fast Much much more Designers Zero respect to usability Out-staffing = Slavery Ukraine stagnates
  31. 31. Weak average designer context: -------------------------------------------------------------------------------------------------------------------- Merge of IT jobs/disciplines Design is expanding fast Much much more Designers Zero respect to usability Out-staffing = Slavery Ukraine stagnates
  32. 32. Weak average designer context: -------------------------------------------------------------------------------------------------------------------- Merge of IT jobs/disciplines Design is expanding fast Much much more Designers Zero respect to usability Out-staffing = Slavery Ukraine stagnates
  33. 33. Weak average designer context: -------------------------------------------------------------------------------------------------------------------- Merge of IT jobs/disciplines Design is expanding fast Much much more Designers Zero respect to usability Out-staffing = Slavery Ukraine stagnates
  34. 34. Weak average designer context: -------------------------------------------------------------------------------------------------------------------- Merge of IT jobs/disciplines Design is expanding fast Much much more Designers Zero respect to usability Out-staffing = Slavery Ukraine stagnates
  35. 35. Weak average designer context: -------------------------------------------------------------------------------------------------------------------- Merge of IT jobs/disciplines Design is expanding fast Much much more Designers Zero respect to usability Out-staffing = Slavery Ukraine stagnates -------------------------------------------------------------------------------------------------------------------- Who are you, mr. avg. designer?
  36. 36. Average designer today: --------------------------------------------------------------------------------------------------------------------
  37. 37. Average designer today: -------------------------------------------------------------------------------------------------------------------- Hand-off work style No research / Bad estimates Can’t launch / lead des.team No integration with SDLC Zero respect from PM/Dev No influence on product/biz
  38. 38. Average designer today: -------------------------------------------------------------------------------------------------------------------- Hand-off work style No research / Bad estimates Can’t launch / lead des.team No integration with SDLC Zero respect from PM/Dev No influence on product/biz
  39. 39. Average designer today: -------------------------------------------------------------------------------------------------------------------- Hand-off work style No research / Bad estimates Can’t launch / lead des.team No integration with SDLC Zero respect from PM/Dev No influence on product/biz
  40. 40. Average designer today: -------------------------------------------------------------------------------------------------------------------- Hand-off work style No research / Bad estimates Can’t launch / lead des.team No integration with SDLC Zero respect from PM/Dev No influence on product/biz
  41. 41. Average designer today: -------------------------------------------------------------------------------------------------------------------- Hand-off work style No research / Bad estimates Can’t launch / lead des.team No integration with SDLC Zero respect from PM/Dev No influence on product/biz
  42. 42. Average designer today: -------------------------------------------------------------------------------------------------------------------- Hand-off work style No research / Bad estimates Can’t launch / lead des.team No integration with SDLC Zero respect from PM/Dev No influence on product/biz
  43. 43. Average designer today: -------------------------------------------------------------------------------------------------------------------- Hand-off work style No research / Bad estimates Can’t launch / lead des.team No integration with SDLC Zero respect from PM/Dev No influence on product/biz -------------------------------------------------------------------------------------------------------------------- Hmm.. What’s going on?!
  44. 44. Let’s articulate designer growth problem: Designers grow slower than software
  45. 45. Designers grow slower than software We can replace designer with ___________________
  46. 46. Designers grow slower than software We can replace designer with good marketer + software.
  47. 47. Designers grow slower than software We can replace designer with good front-end + software.
  48. 48. Designers grow slower than software We can replace designer with good project manager + software.
  49. 49. Designers grow slower than software We can replace designer with good product manager + software.
  50. 50. Designers grow slower than software We can replace designer with good business analyst + software.
  51. 51. Software eats designers from inside
  52. 52. Software eats designers from inside a. Design Systems b. Prototyping with Code c. Branding and Marketing design automation
  53. 53. Design Thinking and “friends” are for everyone
  54. 54. Design Thinking and “friends” are for everyone o Marketing and Sales o Product Management o Operations and Delivery o Innovation Management o IT Management
  55. 55. Design Thinking and “friends” are for everyone o Human Resources o Legal o Support o Top Management
  56. 56. Young designers: Your best work will happen not with this technology. Your best work will happen in 2020-30, and after.
  57. 57. Young designers: Your best work will only happen if you re-think who is that designer inside of you. Re-think today.
  58. 58. Young designers: Europe-ready designer means much wider, much deeper, much more business-oriented point of view on design.
  59. 59. What is good design? Product design is the total configuration of a product: its form, colour, material and construction.
  60. 60. What is good design? Product design is the total configuration of a product: its form, colour, material and construction. The product must serve its intended purpose efficiently.
  61. 61. A designer who wants to achieve good design must not regard himself as an artist
  62. 62. A designer who wants to achieve good design must not regard himself as an artist who, according to taste and aesthetics, is merely dressing-up products with a last- minute garment.
  63. 63. The designer must be the gestaltingenieur or creative engineer.
  64. 64. The designer must be the gestaltingenieur or creative engineer. They synthesize the completed product from the various elements that make up its design
  65. 65. Their work is largely rational, meaning that aesthetic decisions are justified by an understanding of the product’s purpose.
  66. 66. Creative engineer
  67. 67. Creative engineer o Product Managers
  68. 68. Creative engineer o Product Managers o Delivery Managers
  69. 69. Creative engineer o Product Managers o Delivery Managers o Development Leads
  70. 70. Creative engineer o Product Managers o Delivery Managers o Development Leads o Solution Architects
  71. 71. Creative engineer o Product Managers o Delivery Managers o Development Leads o Solution Architects o Product Marketers
  72. 72. Creative engineer o Product Managers o Delivery Managers o Development Leads o Solution Architects o Product Marketers o Prod./Serv. Designers
  73. 73. Creative engineer o Business Analysts o Sales Engineers o Operations Managers o Data Scientists o Front-end Engineers o Prod./Serv. Designers
  74. 74. Creative engineer How did we get here?
  75. 75. Creative (business) engineer Brief history of Design Growth.
  76. 76. Creative (business) engineer Brief history of Design Growth.
  77. 77. Creative engineer How did we get here? 0. Art before business 1. UX 2. Product design
  78. 78. Creative engineer How did we get here? 0. Art before business 1. UX 2. Product and Service design
  79. 79. Creative engineer in UA 2019 will be hot. 1st step: Say Hello to Service Design Network Ukraine Chapter
  80. 80. SDN connects like-minded, passionate service designers from companies, agencies and academia. SDN equips you to create better services and raise awareness about service design. 29 international chapters Volunteer-led organisation Over 10 years of expertise
  81. 81. Chapter in Ukraine: Established in Summer 2018. 2 Meet-ups. 5 SDN registrations 3rd Meet-up this Winter. “Nova Poshta” will share their service design initiatives and experiences
  82. 82. TOUCHPOINT JOURNAL is perfect source of service design materialsVol.1 2011 Vol.2 Vol.3Vol.6
  83. 83. TOUCHPOINT JOURNAL in 2018
  84. 84. volume 6 | no. 3 | 15,80 euro December 2014 Blurring Boundaries Empowering BBVA with a 360° Work Experience by Juliane Trummer, Sofia Loreto How to Design Social Relationships for Disabled Citizens by Mette Reinhardt Jakobsen, Laila Grøn Truelsen Building Brand Futures by Jenny Comiskey, Chris Grantham TOUCHPOINT JOURNAL in 2018 2014
  85. 85. volume 6 | no. 3 | 15,80 euro December 2014 Blurring Boundaries Empowering BBVA with a 360° Work Experience by Juliane Trummer, Sofia Loreto How to Design Social Relationships for Disabled Citizens by Mette Reinhardt Jakobsen, Laila Grøn Truelsen Building Brand Futures by Jenny Comiskey, Chris Grantham
  86. 86. So what is Service Design? _______________________
  87. 87. So what is Service Design?
  88. 88. So what is Service?
  89. 89. Goods and Services
  90. 90. Goods and Services Goods are tangible and consumable — pens, sunglasses, or shoes.
  91. 91. Goods and Services Goods are tangible and consumable — pens, sunglasses, or shoes. Services are instantaneous exchanges that are intangible and do not result in ownership — medical treatment, the postal service, or public transportation.
  92. 92. Services? All of them.
  93. 93. Service Design
  94. 94. Service Design is “ ... activity of planning and organizing a business’s resources (people, props, and processes) in order to (1) directly improve the employee’s experience, and (2) indirectly, the customer’s experience ”
  95. 95. Service Design is … activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers.
  96. 96. Mindset, not just a tool:
  97. 97. Mindset, not just a tool: If your Employer = Customer, Then You = Service
  98. 98. Mindset, not just a tool: If your Employee = Customer, Then You = Service
  99. 99. Creative engineer How did we get here? 0. Art before business 1. UX 2. Product and Service design 3. ___________________________
  100. 100. Creative engineer How did we get here? 0. Art before business 1. UX 2. Product and Service design 3. PSS: Product-service systems
  101. 101. Q: What makes main difference between Goods and Services?
  102. 102. A: Businesses Models that directly use infrastructure resources as revenue driver on re-occurring payment bases, at scale.
  103. 103. PSS: Product-service system
  104. 104. Creative engineer Product-Service Systems are business models that provide [ability] for cohesive delivery of products and services.
  105. 105. Creative engineer Product-Service System is a pre-designed system of products, service, supporting infrastructures, and necessary networks that is a so-called dematerialized solution to consumer preferences and needs
  106. 106. Creative engineer PSS models are emerging as a means to enable collaborative consumption of both products and services, with the aim of pro- environmental outcomes.[1]
  107. 107. Product-service system Products and services are like two different guns to attack the market, with focus shifting towards services side
  108. 108. Quick examples: Apple is PSS: iPhone + iOS + Music Uber is PSS: Ride-sharing car-sharing
  109. 109. PSS Design in 2018
  110. 110. Org. Design in 2018
  111. 111. Creative engineer How did we get here? 0. Art before business 1. UX 2. Product and Service design 3. PSS: Product-service systems
  112. 112. Creative engineer in UA o Product Managers o Delivery Managers o Development Leads o Solution Architects o Product Marketers Prod./Serv. Designers ?
  113. 113. Creative engineer in UA o Product Managers o Delivery Managers o Development Leads o Solution Architects o Product Designers ! o Service Designers !
  114. 114. Design Growth: Part II Teaser. Scenes from work in progress
  115. 115. “Des.ops give design a chance” Research Operations: BA / Marketing “APIs” Research Sprint Qual.+Quant. Methods Sponsored Users (Shared) Health Dashboard No excuses: no budget, no buy-in, customers are 5000 km from us, no time..
  116. 116. “Des.ops give design a chance” Research Operations: BA / Marketing “APIs” Research Sprint Qual.+Quant. Methods Sponsored Users (Shared) Health Dashboard No excuses: no budget, no buy-in, customers are 5000 km from us, no time..
  117. 117. “Des.ops give design a chance” Research Operations: BA / Marketing “APIs” Research Sprint Qual.+Quant. Methods Sponsored Users (Shared) Health Dashboard No excuses: no budget, no buy-in, customers are 5000 km from us, no time..
  118. 118. “Des.ops give design a chance” Research Operations: BA / Marketing “APIs” Research Sprint Qual.+Quant. Methods Sponsored Users (Shared) Health Dashboard No excuses: no budget, no buy-in, customers are 5000 km from us, no time..
  119. 119. “Des.ops give design a chance” Research Operations: BA / Marketing “APIs” Research Sprint Qual.+Quant. Methods Sponsored Users (Shared) Health Dashboard No excuses: no budget, no buy-in, customers are 5000 km from us, no time..
  120. 120. “Des.ops give design a chance” Research Operations: BA / Marketing “APIs” Research Sprint Qual.+Quant. Methods Sponsored Users (Shared) Health Dashboard No excuses: no budget, no buy-in, customers are 5000 km from us, no time..
  121. 121. “Des.ops give design a chance” Design Operations: Design-as-a-Service Design is integrated into SDLC Cross-functional team growth resp. Integrated Research Ops.
  122. 122. “Des.ops give design a chance” Design Operations: Design-as-a-Service Design is integrated into SDLC Cross-functional team growth resp. Integrated Research Ops.
  123. 123. “Des.ops give design a chance” Design Operations: Design-as-a-Service Design is integrated into SDLC Cross-functional team growth resp. Integrated Research Ops.
  124. 124. “Des.ops give design a chance” Design Operations: Design-as-a-Service Design is integrated into SDLC Cross-functional team growth resp. Integrated Research Ops.
  125. 125. “Des.ops give design a chance” Design Operations: Design-as-a-Service Design is integrated into SDLC Cross-functional team growth resp. Integrated Research Ops.
  126. 126. Thank you! Apollo Design Center Address: Kyiv, Velyka Vasylkivska 114b Mobile: +380992362316 Web-site: www.apollo-design.center E-mail: hi@apollo-design.center

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