Competitve Iterative Design

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Competitive Iterative Design - small presentation for designers and managers describes design-as-process and design-as-product. Also Max shared his initial thoughts about state of design in post-USSR area.

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Competitve Iterative Design

  1. 1. Соревновательный Итерационный Дизайн•  Design•  Iterative Design•  Competitive Iterative Design•  8 Blocks Quest•  Ex-USSR Designer
  2. 2. !Who’s talking:Max Tkachuk @paz0rCo-founder at Trendkill designers!!!Worked with: !frog design havas worldwidewargaming kyivstarusability lab prodigieastlabs movableumh dojrzewamy.pl bigmir.net laeto.rukorrespondent.net findguru.meslajd.net rabota.ua
  3. 3. design as product! !
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  8. 8. design as process! !
  9. 9. WHY & HOW! ! ! ! Apple, Bose, Loewe! ! ! !OUTPERFORM?!
  10. 10. WHY WE DON’T?! ! ! ! ! We ship products
  11. 11. ! Apple, Bose, Loewe! ! ! SHIP INSANELY !GREAT PRODUCTS ! ! !during the same period of time
  12. 12. iterative design
  13. 13. iterative design is cyclic process !of prototyping, testing, analyzing & refining ! a product or process
  14. 14. T-shaped or multidisciplinary
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  18. 18. competitiveiterative design
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  20. 20. ! use iterative Draft Prototyping L   Turn your customer / value hypothesis to several product concepts ! !
  21. 21. ! run parallel User TestsL   Get fast & cheap hypothesis test results! ! ! !
  22. 22. apple’s iphone L  iterative design examlpe
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  42. 42. 8steps
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  53. 53. ex- L  USSR designer
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  61. 61. ! ! !Thank you! L   Max Tkachuk, Trendkill designers @paz0r Competitive Iterative Design October 2012!

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