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Storytelling Concept Brand Commercial Anton Paar

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Storytelling concept of Anton Paar's brand commercial "Together we Measure the World"

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Storytelling Concept Brand Commercial Anton Paar

  1. 1. Together we measure the world. _ Max Sommer Version 1 Anton Paar Image Video Storytelling-Concept
  2. 2. THE STORY CONTENT AND Voice-over We want to understand the world. Its beauty. Its flaws. Its value. This may seem like an unthinkable task. Developing our own ideas for better solutions instead of following beaten paths – this is what excites us. Challenging the status quo is the first step in striving for the highest quality possible – this is what we do. Endless curiosity and the fascination for exploring the unknown have made us the world leader in density and concentration measurement, rheometry, material characterization and the determination of dissolved CO2 . Anton Paar develops and produces highly accurate laboratory and process instruments, and provides custom-tailored automation and robotic solutions for customers worldwide. A global distribution and service network ensures long-term partnerships based on trust and reliability. Our solutions integrate seamlessly into our customers’ working environments. Each component is produced with the highest precision. Innovative measuring principles are constantly optimized. Intelligent user interfaces simplify workflows. Creating tools you can rely on, that give you freedom and a clear perspective – this needs change-makers. People who are prepared for challenges, who fail, learn and succeed. People who are passionate and care. About their work, their clients and society. People who work together and think the unthinkable. Because sometimes you have to run before you can walk. This is how we understand things better every day. Its beauty. Its flaws. Its value. Together we measure the world.
  3. 3. DESIRE COMPLEXITY UNIQUENESS MAIN CHARACTER THE HEART OF THE STORY For the company Anton Paar it’s desir- able to: make things measurable, explore the unkown and serve clients with cutting edge products, which give them freedom an a clear perspective The complexity of the character lies in the urge of permanently challenging the status quo instead of following beaten paths. In everything we do, we harmonize hand heart and head, in order to ensure the best quality possible – always. The company Anton Paar
  4. 4. PLACES SHOW DON’T TELL For the image spot, it’s important to choose video shoot lo- cations wisely: Places where the unique spirit of Anton Paar is intensely perceptible, where our expertise and know how becomes visible and where employees can truly express themselves. Places are: – The demo lab – The production hall (laser sinter, lapping area, CNC machining area – Offices in the Ankerstraße building (calm places where ideas are born) – The assembly hall (Bonding area, electronical production) – Export & Shipping
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  12. 12. PURPOSE THE ADDED VALUE OF THE STORY The purpose of this image spot is to get a good picture of the company group Anton Paar, the products and services as well as the values on which the com- pany is build. The approach is to well balance facts and figures and to emotion- ally move the viewers of this video. Anton Paar is much more than the sum of its goods and services – Anton Paar is unique because of its great people. They are key success factor for the com- pany’s continous economic prosperity. The video will not only draw a picture of the business, but above all of the people.The aim is to not only show what we do, but more importantly how we do it.
  13. 13. PLOT STRUCTURE OF THE STORY HOOK JAB HURDLES ASK ACCEPTANCE ANSWER OPENING MIDDLE END HOOK: JAB: ASK: ACCEPTANCE: ANSWER: HURDLES: We want to understand the world Great people build great instruments Is it possible to understand the world? Not following beaten paths and permanently challenging the status quo are key success factors People who are prepared for chal- lenges, who fail, learn and succeed. People who are passionate and care. About their work, their clients and society. People who work to- gether and think the unthinkable. Understanding the world seems like an unthinkable task
  14. 14. Together we measure the world. _ Max Sommer Anton Paar Image Video Storytelling-Concept

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