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Max Prin - SMX 2016 - Structured Data Markup and Quick Answers: Chasing Ranking #0

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Max Prin - SMX 2016 - Structured Data Markup and Quick Answers: Chasing Ranking #0

  1. 1. Structured Data and Quick Answers Chasing ranking #0 Max Prin @maxxeight
  2. 2. Max Prin @maxxeight
  3. 3. Preface Structured Data Structuring the data (optimizing the content’s structure) Rich Snippets “Feature Snippets” (Quick Answers) Max Prin @maxxeight
  4. 4. Structured Data Markup Max Prin @maxxeight
  5. 5. Structured Data? Structured data are information on a webpage that have been properly marked up. Structured data markup allows search engines to better understand the content of the page. Max Prin @maxxeight
  6. 6. Max Prin @maxxeight
  7. 7. Structured Data? If Google understands the markup on your pages, it can use this information to add rich snippets and other features to your search result. - Google Max Prin @maxxeight
  8. 8. Max Prin @maxxeight
  9. 9. technicalseo.com/seo-tools/amp/ Max Prin @maxxeight
  10. 10. Clicks = Traffic = Revenues Max Prin @maxxeight
  11. 11. Markup Vocabulary Format • schema.org • GoodRelations • data-vocabulary.org • Microdata • RDFa • JSON-LD • microformats Max Prin @maxxeight
  12. 12. Max Prin @maxxeight
  13. 13. Microdata Max Prin @maxxeight
  14. 14. JavaScript Object Notation for Linked Data Max Prin @maxxeight
  15. 15. JavaScript Object Notation for Linked Data Max Prin @maxxeight
  16. 16. Max Prin @maxxeight
  17. 17. Max Prin @maxxeight
  18. 18. #0 #4 Quick Answers (“Feature Snippets”) Chasing ranking #0 Max Prin @maxxeight

Editor's Notes

  • Rich Snippets
    Products and reviews
    Recipes
    Events
    Restaurants
    Articles
    Music
    Videos
    ---
    Breadcrumbs and site name
    Sitelinks searchbox

    Rich results
    Rich Cards
    AMP
    Recipes and Movies
    Knowledge Graph
    Entreprises
    Logo
    Social networks
    People/Artistes
    Social networks
    Events
  • Schema.org is a data vocabulary supported by the main search engines.
  • Introduced with HTML5
    Attributes and values directly inserted in HTML tags -> can quickly become complicated when the info/data to markup is spread across the source code.
  • JSON-LD -> easier to implement, but be careful!
    Bing doesn’t support JSON-LD, yet.
    It’s easy to forget that you should not mark up data that is not visible to the user.
  • Structured Data Markup Helper
  • Structured Data Testing Tool

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