Max Prin - SMX 2016 - Structured Data Markup and Quick Answers: Chasing Ranking #0
Report
Max PrinFollow
May. 1, 2017•0 likes•503 views
Max Prin - SMX 2016 - Structured Data Markup and Quick Answers: Chasing Ranking #0
May. 1, 2017•0 likes•503 views
Download to read offline
Report
Marketing
Max Prin - SMX 2016 - Structured Data Markup and Quick Answers: Chasing Ranking #0
Max PrinFollow
Recommended
PWA & AMP (PWAMP) - Making the Bot Experience as Good as the User ExperienceMax Prin
Max Prin - SMX West 2017 - What to do when Google can't understand your JavaS...Max Prin
Max Prin - Engage 2018 - AMP for E-CommerceMax Prin
Max Prin - MnSearch Summit 2018 - SEO for the Current Mobile LandscapeMax Prin
Max Prin - MnSearch Summit 2017 - What does technical SEO look like in 2017?Max Prin
Max Prin - TechSEO Boost 2017 - SEO Best Practices For JavaScript-Based WebsitesMax Prin
More Related Content
What's hot
Creating Killer Dashboards That Inform & Persuade - SMX Advanced 2019 - Sam M...DeepCrawl
Technical SEO Auditing Tips for the Modern Marketer by Melody Petulla at MerkleBayAreaSearchSFMeetu
Cut the Crap: Next Level Content Audits with Crawlers - Sam Marsden, SEO & Co...DeepCrawl
skillshare organic search strategyAlexis Sanders
SMX West 2020 - Leveraging Structured Data for Maximum EffectAbby Hamilton
Overcoming Technical SEO Challenges for Enterprise Sites | SearchLeeds 2019 |...DeepCrawl
Similar to Max Prin - SMX 2016 - Structured Data Markup and Quick Answers: Chasing Ranking #0
Concept Searching Webinarmartingarland
Structured SEO Data Overview and How Tocgmonroe
SEO Tactics Master Web Creations
Rich Snippets چیست ؟نسخه PDFseotrade.ir
The Future State of Document Management, Taxonomies and Metadata in the CloudBIWUG
DataScavaJanet Dwyer
Recently uploaded
Befriend JavaScript- Your New Pal in Winning the Search Game -September 2023 ...Izabela Wisniewska
Brand Audit and New Product ProposalNathanYung9
7-Day Blog Launching Checklist by Reko Asikur RahmanI'M REKO
Horner_Sarah_DMBS_PB1_2023-09.pdfSarahHorner9
Weekly Media Update_18_09_2023.pdfBalmerLawrie
How I determine if a revenue goal is feasible.pdfGarrett Ira
Max Prin - SMX 2016 - Structured Data Markup and Quick Answers: Chasing Ranking #0
- 1. Structured Data and Quick Answers Chasing ranking #0 Max Prin @maxxeight
- 2. Max Prin @maxxeight
- 3. Preface Structured Data Structuring the data (optimizing the content’s structure) Rich Snippets “Feature Snippets” (Quick Answers) Max Prin @maxxeight
- 4. Structured Data Markup Max Prin @maxxeight
- 5. Structured Data? Structured data are information on a webpage that have been properly marked up. Structured data markup allows search engines to better understand the content of the page. Max Prin @maxxeight
- 6. Max Prin @maxxeight
- 7. Structured Data? If Google understands the markup on your pages, it can use this information to add rich snippets and other features to your search result. - Google Max Prin @maxxeight
- 8. Max Prin @maxxeight
- 9. technicalseo.com/seo-tools/amp/ Max Prin @maxxeight
- 10. Clicks = Traffic = Revenues Max Prin @maxxeight
- 11. Markup Vocabulary Format • schema.org • GoodRelations • data-vocabulary.org • Microdata • RDFa • JSON-LD • microformats Max Prin @maxxeight
- 12. Max Prin @maxxeight
- 13. Microdata Max Prin @maxxeight
- 14. JavaScript Object Notation for Linked Data Max Prin @maxxeight
- 15. JavaScript Object Notation for Linked Data Max Prin @maxxeight
- 16. Max Prin @maxxeight
- 17. Max Prin @maxxeight
- 18. #0 #4 Quick Answers (“Feature Snippets”) Chasing ranking #0 Max Prin @maxxeight
Editor's Notes
- Rich Snippets Products and reviews Recipes Events Restaurants Articles Music Videos --- Breadcrumbs and site name Sitelinks searchbox Rich results Rich Cards AMP Recipes and Movies Knowledge Graph Entreprises Logo Social networks People/Artistes Social networks Events
- Schema.org is a data vocabulary supported by the main search engines.
- Introduced with HTML5 Attributes and values directly inserted in HTML tags -> can quickly become complicated when the info/data to markup is spread across the source code.
- JSON-LD -> easier to implement, but be careful! Bing doesn’t support JSON-LD, yet. It’s easy to forget that you should not mark up data that is not visible to the user.
- Structured Data Markup Helper
- Structured Data Testing Tool