CROWDFUNDING ANALYSIS -
CAMPAIGN WRITE-UP

INDEX
1. Closca Bottle
2. Be.
3. Ohrhut
4. Rockwell Bike Helmet

Closca Bottle + App | Redefining How
You Drink Water

ANALYSIS
Link:https://www.kickstarter.com/projects/closca-bottle/closca-bottle-app-drink-water-
make-a-statement
Focus: A water bottle that is suitable for any lifestyle. Also saves the planet from plastic
waste.
Funding Goal: $30,000
Actual: $43,602
Type: Regular
Write-up: I like the idea. It is well designed and proven well in the video. They also have
a great reward plan.

WRITE-UP (LIKE)
● I like the idea. It is well designed and proven in the video. They
also have a great reward plan. Great demonstration of the
need for a bottle of its kind of design.

Be. | The First Battery-Free, Powered
Toothbrush

ANALYSIS
Link:https://www.kickstarter.com/projects/goodwell/be-the-first-battery-free-powered-
toothbrush
Focus: A new kind of eco-friendly, sustainable, and electric-free toothbrush that cleans
deeper than an electric and is powered by you.
Funding Goal: $30,000
Actual: $200,659
Type: Regular

WRITE-UP (LIKE)
● I like the idea. They show why it is useful and how it can help
you. They also show how simple its use and design is. The
rewards are effective and the video is clear.

Ohrhut | Curb smartphone addiction with
a signal-blocking phone case

ANALYSIS
Link:https://www.kickstarter.com/projects/1895212577/a-signal-blocking-intervention-
for-smartphone-addi?ref=recommended
Focus: A signal-blocking leather phone case handcrafted locally in NY for a cell phone.
Control your security and well-being.
Funding Goal: $50,000
Actual: $5,010
Type: Regular

WRITE-UP (DISLIKE)
● I don’t like the idea. Maybe because I think it is pointless, but it
is not explained why it is needed well. I could just turn off my
phone to get these results.

ROCKWELL BIKE HELMET - FOR
CYCLISTS OF THE 21ST CENTURY

ANALYSIS
Link:https://www.kickstarter.com/projects/1925307971/rockwell-bike-helmet-for-cyclists-
of-the-21st-cent
Focus: Highest comfort. Unique Design. Modular usability. Ride in style! Become a
headonist.
Funding Goal: $116,095
Actual: $2,064
Type: Regular

WRITE-UP (DISLIKE)
● I don’t like the idea. The rewards are too high. The product
doesn’t make me feel like I need to buy it. Too much focus on
the style side.

SOURCES
WEBSITES:
1. https://www.kickstarter.com/projects/closca-bottle/closca-bottle-app-drink-water-make-a-statement
2. https://www.kickstarter.com/projects/goodwell/be-the-first-battery-free-powered-toothbrush
3. https://www.kickstarter.com/projects/1895212577/a-signal-blocking-intervention-for-smartphone-addi?ref=recommended
4. https://www.kickstarter.com/projects/1925307971/rockwell-bike-helmet-for-cyclists-of-the-21st-cent
PICTURES:
1. https://assets.entrepreneur.com/content/3x2/1300/1403031825-crowdfunding-can-be-effective-if-you-know-what-you-are-
doing.jpg
2. http://daxushequ.com/data/out/64/img59818941.jpg
3. https://i1.wp.com/designdaily.in/wp-content/uploads/2017/10/Closca_Bottle-1.jpg?w=446&h=251&crop
4. http://mumbaiindia.com/wp-content/uploads/2017/07/636126590517793867-GettyImages-499425462.jpg
5. http://ichef.bbci.co.uk/wwfeatures/wm/live/1280_640/images/live/p0/14/gx/p014gxdt.jpg
6. https://s3-us-west-1.amazonaws.com/cominsoon-tech/campaign-bg/be-battery-free-electric-toothbrush-Crowdfunding-
agency20-marketing_1400x960features_1.jpg
7. https://pe-images.s3.amazonaws.com/photo-editing/cs6/whiten-teeth/whiten-teeth-cleanup-lower-lip.jpg
8. http://www.jollyvilledental.com/wp-content/uploads/2016/01/happy-patient-doctor-thumbsup-canstockphoto33152156-
800x534-webopt.jpg
9. http://www.scarymommy.com/wp-content/uploads/2016/02/iphone.jpg?w=700
10. https://ksr-
ugc.imgix.net/assets/018/853/397/75ee854bc59693945c702bd71b3304d0_original.jpg?crop=faces&w=1024&h=576&fit=crop&
v=1508715934&auto=format&q=92&s=3b0925851c1e7c132b89bd37a65321ef
11. https://usatftw.files.wordpress.com/2017/09/screen-shot-2017-09-20-at-10-29-32-am.jpg?w=1000&h=600&crop=1
12. https://gzmyu4ma9b-flywheel.netdna-ssl.com/wp-content/uploads/2013/09/Rockwell-bicycle-helmets-01.jpg
13. http://icebike.ic8cq1cpf1jcnwwavet.netdna-cdn.com/wp-content/uploads/2015/11/46573325_l.jpg
14. https://cdn.vox-cdn.com/thumbor/wywNdgfpEGL_lsXUtY0-