Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mailgenius @ Nylas Dev Night 6/30/2015

979 views

Published on

The slides from Max Mautner's presentation on MailGenius, LeadGenius's email client for salespeople.

Published in: Sales
  • Be the first to comment

Mailgenius @ Nylas Dev Night 6/30/2015

  1. 1. MailGenius a mail-merge client for smarter salespeople Max Mautner max@leadgenius.com
  2. 2. Sales-specific email usage • Personalized email templates AKA “mail-merge” • Subject-lines • Templates • “Lead sources” • Performance tracking: • Opens • Clicks • Unsubs • Replies and their sentiment • Deliverability • Bounces • Sender reputation • SPAM 2
  3. 3. Email as a Customer Acquisition Channel 3
  4. 4. “Lead Sources” 4 • LeadGenius :) • CRM (SalesForce, BaseCRM, etc.) • CSV
  5. 5. Nylas usage at LeadGenius • No-fuss support for key providers (Gmail, Exchange, etc.) • Ease of development (sample code, client libs, good docs) • Highly-technical, responsive support • Paid relationship • Open-source 5
  6. 6. We’re hiring! leadgenius.com/careers

×