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Win Mercedes-Benz E-class 
December 2014
Contents 
• Win Mercedes-Benz E-class 
• Examples of use 
• Effectiveness 
• Benefits 
• Revenue 
• Next Steps
Win Mercedes-Benz E-class 
Mercedes-Benz SMS Quiz 
– 
is 
a 
SMS-contest with 
attractive advertisement on TV channels. Th...
SMS Mechanics 
n SMS quiz 
– Participant answers questions and earn points 
– Quiz contain questions about movies, music,...
Prize Fund 
• Daily Prizes 
Mercedes-Benz 
souvenirs 
• Main Prize 
– Mercedes- 
Benz E-class 
5
Revenue Forecast 
6 
Number of TV channel viewers 300 000 
Response rate, % 0,15 % 
Number of TV commercials 200 
Number o...
TV Commercial 
Win Mercedes-Benz E-class 
7 Send sms «PRIZE» to 8787
Contest Benefits 
• The TV channel will get 7 advantages: 
– High 
revenues 
due to well designed advertisement 
campaign ...
The Proposal 
• Next Car Draw – Mercedes-Benz E-class 
• Dates – Winter 2015 
• Duration – 60 days 
• Cooperation – revenu...
Advertisement Examples
The Next Steps 
Stage Executor When 
Business terms and conditions negotiations FRESHCELL December 2014 
Signing agreement...
About 
• FreshcellGroup - is a group of 
professional marketing and technical 
specialists since 2004. 
• We are former em...
Contacts 
Maxim 
Doronin 
CEO 
FreshcellGroup LLC. 
196 N. 3rd St. #300 
San Jose, CA 95112 
Phone: +1 415 629 2874 
Mobil...
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Win Mercedes-Benz E-class 2015

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Win Mercedes-Benz E-class Interactive SMS Contest 2015

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Win Mercedes-Benz E-class 2015

  1. 1. Win Mercedes-Benz E-class December 2014
  2. 2. Contents • Win Mercedes-Benz E-class • Examples of use • Effectiveness • Benefits • Revenue • Next Steps
  3. 3. Win Mercedes-Benz E-class Mercedes-Benz SMS Quiz – is a SMS-contest with attractive advertisement on TV channels. The main prize is Mercedes-Benz E-class, daily prizes are Mercedes- Benz souvenirs, duration – 60 days. The cooperation with the TV channels are on the revenue sharing basis.
  4. 4. SMS Mechanics n SMS quiz – Participant answers questions and earn points – Quiz contain questions about movies, music, cartoons, «stars», sports etc. – Artificial Intelligent (AI) systems chooses questions and level of complicity for each particular participant n Mechanics: – Participant sends SMS with the keyword to the short code – In reply he gets SMS with proposal to take part in the contest and request for his name – Participant answers question, sending 1 or 2 (each question has two options) – In reply he gets SMS with results (true or not), number of points earned and next question
  5. 5. Prize Fund • Daily Prizes Mercedes-Benz souvenirs • Main Prize – Mercedes- Benz E-class 5
  6. 6. Revenue Forecast 6 Number of TV channel viewers 300 000 Response rate, % 0,15 % Number of TV commercials 200 Number of players 90 000 SMS/player 8 Price per SMS, USD $ 0,80 Revenue, USD $ 576 000 Mobile operators share, USD $ 288 000 TV channel’s share, USD $ 144 000 The TV channel gets $144k additional revenue during the marketing campaign
  7. 7. TV Commercial Win Mercedes-Benz E-class 7 Send sms «PRIZE» to 8787
  8. 8. Contest Benefits • The TV channel will get 7 advantages: – High revenues due to well designed advertisement campaign and the prize draw mechanics – Co-­‐branding with Mercedes-Benz – High interest to SMS service from the channel’s viewers – Sophisticated adver5sement that makes Premium SMS messaging is more attractive to the public – Viewers High loyalty due to the reason people to await the next car draw on the TV channel – Reliable partner in our face, whom you can order interactive services development for the TV channel – Users Database, which you can use for the marketing purposes
  9. 9. The Proposal • Next Car Draw – Mercedes-Benz E-class • Dates – Winter 2015 • Duration – 60 days • Cooperation – revenue sharing 50/50 • We provide the car and the daily prizes • The TV channel provides with TV advertisement • The TV channel gets high additional revenue
  10. 10. Advertisement Examples
  11. 11. The Next Steps Stage Executor When Business terms and conditions negotiations FRESHCELL December 2014 Signing agreement FRESHCELL December 2014 Advertising preparation FRESHCELL December 2014 Draw mechanics, rules, web preparations FRESHCELL December 2014 Ad publishing, draw carrying out TV/FRESHCELL January 2015 Draw carrying out FRESHCELL/TV January - Feb 2015 Winner awarding FRESHCELL March 2015
  12. 12. About • FreshcellGroup - is a group of professional marketing and technical specialists since 2004. • We are former employees of Coca- Cola, Motorola, Visa and MasterCard. • We are MBA graduates from IEMI Paris and Hayward USA universities. • We have developed more than 100 marketing campaigns for automotive, financial, FMCG sectors and mobile operators.
  13. 13. Contacts Maxim Doronin CEO FreshcellGroup LLC. 196 N. 3rd St. #300 San Jose, CA 95112 Phone: +1 415 629 2874 Mobile: +7 (903) 533-35-50 maxim.doronin@freshcellgroup.com CONVERGING MEDIA AND TECHNOLOGIES

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