The Marketing Story of 2009 - TWITTER

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All that you wanted to know about Twitter becoming a billion dollar brand !

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The Marketing Story of 2009 - TWITTER

  1. 1. Twitter Few quick thoughts from Marketing communications perspective Source: http://farm3.static.flickr.com/2473/3606182091_b82997f76c_o.jpg By: @ZZ_ZIGURDS (@DOMINO BBDO) Tweetup02 http://zz.typepad.com Riga, September 24, 2009
  2. 2. Where we are? http://zz.typepad.com/lv/2009/09/marketinga_tehniku_nakotne.html Peak of Disillusionment Productivity Launch inflated expectations Enlightenment
  3. 3. 1/100+ Centralized: One Idea adapted to Many channels via @plnnrz Not Viable
  4. 4. Source for “Social Systems”: David Armano, http://darmano.typepad.com
  5. 5. The value of twitter taken alone = 0.00...
  6. 6. Broader Twitter - context =0
  7. 7. Talk - Action = Shit
  8. 8. "The magic of social media is not what happens in social media, but what happens outside of it, because of it" Paul Isakson
  9. 9. “It is not what you say that matters, it what you do”
  10. 10. All the marketing is about creating value: doing something meaningful for our customer (-s) What’s the role of Twitter?
  11. 11. A. The Ultimate Listening Device
  12. 12. tirgus placis? http://www.flickr.com/photos/georgeaugustine/2116513291/
  13. 13. Real-Time simulation of market
  14. 14. ? Just listening? Not enough!
  15. 15. ? Just Talking? Not enough!
  16. 16. + Participating = Listening + Talking + Listening + Sharing + Listening + Helping + Listening
  17. 17. 2+1
  18. 18. B. Customer Service Platform
  19. 19. C. Collaboration Platform helping customers work together to solve the challenges or help each other
  20. 20. Best Buy: Twelpforce http://www.youtube.com/watch?v=25zcavXj97I http://www.youtube.com/watch?v=IQw0ySkjbQc Best Buy Twelpforce: nojaucot robežas starp klientu servisu un marketingu http://zz.typepad.com/lv/2009/07/best-buy-twelpforce-twitter-marketing-client-service.html
  21. 21. Best Buy: Twelpforce Twelpforce A collective force of Best Buy technology pros offering tech advice in Tweet form. + Involvement of customers (brand advocates!)
  22. 22. Of course they are getting it right! They are there on Top Level! It is fun to follow for agency. http://twitter.com/BestBuYCMO
  23. 23. D. Developing personal brands In so many businesses (Professional Services, Services etc.) the value of brand is strongly influenced by sum of personal brands of key employees and leaders
  24. 24. “It is not what you say that matters, it what you do” If you Do, Twitter is easy and it has real value for your brand
  25. 25. My Blog: http://zz.typepad.com

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